Rob Enderle Announces Death of Bluetooth
prostoalex writes "Rob Enderle is typing away (perhaps even on his very own Ferrari laptop) at Intel Developer Forum, noting that Intel gave up on IEEE Ultrawideband and decided to switch to Wireless USB derivative. This, in Mr. Enderle's opinion, signifies the end of life for Bluetooth standard, although Enderle calls Bluetooth 'dead' in the title of the article and 'all but dead' in the actual text."
Actually, there is wireless power. But it doesn't work very well. Using just a few electronic parts from the local Radio Shack (depending on how well stocked your local Radio Shack is) you can build an AM radio that is completely powered by the signal of the radio station. No power cord. No batteries. Not really enough power from the air to run a speaker, but enough for headphones. And it's free. As long as you don't break it, and the AM station is on the air you can listen for free forever. Now, if this could only work on FM then we'd have something special.
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The death of Bluetooth view is being advocated from a perspective that says Intel is in the driver's seat - a very PC centric view.
Take a look from another perspective - device centred - and the picture looks much much different. There are millions of bluetooth enabled cell phones (mine included) in consumers hands around the world; Palm is using the standard in their exorbitantly expensive models.
So I'd have to suggest that consumers are going to demand compatiblity there - the Bluetooth market is far from dead, even if there are outstanding issues (pairing - although I've never had a problem with this.)
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Hmm
According to this article, Intel is putting Bluetooth into the Centrino 2. From the article:
Hmm, on one hand, we have Enderle's "analysis" -- on the other, a direct quote from an Intel exec. Which to chose....
Check your history man. USB didn't take off until Apple came out with the iMac (think 1997, not Windows 98). Also, Wi-Fi was priced in the $700+ per base station range till Apple introduced it for $300. Hardly anyone even knew it existed till Phil Schiller jumped off a ledge during a keynote speech holding an iBook that maintained its network connection. So believe it or not (and I guess you won't) but Apple is the reason both of those technologies didn't just drop off the face of the earth and suddenly became widely accepted.
I work in a large electronics store in Canada, and among other fragile, expensive toys, I sell cell phones. Lately I have had people asking about Bluetooth enabled phones, so that they can use them with their new car (usually the new Acura TL, although the Chrysler Pacifica and a few others offer it now) after getting a demo at the dealership.
I read somewhere that car manufacturers love the idea of providing a quick and easy handsfree interface in their vehicles, but without having to actually offer (and support) car-phones like some high end makes used to offer. This way, the customer can worry about the phone and service on their own.
I personally fitted a Sony Ericsson BT kit in my car and use it with my T616. It works gloriously. I can't imagine using a cell phone in a vehicle any other way now. Maybe as more automobile manufacturers include Bluetooth functionality, people will get to see just how cool and useful it can be.
CNN has an interesting article titled Bluetooth: back with a vengeance from the business perspective rather than a pure tech perspective. Toyota and DaimlerChrysler putting Bluetooth into cars? It must be dead.
CNET also has some news from IDF including a piece on its ultrawideband strategies. Some interesting quotes from the article:
andMeanwhile, Enderle says:
Was Enderle at the same conference as everyone else?
All I can say about Bluetooth is that my Mac syncs just fine with my Nokia 3650, and I've never had to punch in a new contact into my phone directly. Different technologies have different uses: my Palm Pilot connects to my Mac via USB, my iPod via Firewire, my phone via Bluetooth. And because all those technologies work together through my Mac, I have identical data for my Address Book and Calendar on all four of those devices.
you had me at #!