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Rob Enderle Announces Death of Bluetooth

prostoalex writes "Rob Enderle is typing away (perhaps even on his very own Ferrari laptop) at Intel Developer Forum, noting that Intel gave up on IEEE Ultrawideband and decided to switch to Wireless USB derivative. This, in Mr. Enderle's opinion, signifies the end of life for Bluetooth standard, although Enderle calls Bluetooth 'dead' in the title of the article and 'all but dead' in the actual text."

7 of 514 comments (clear)

  1. Re:Rant. by waynelorentz · · Score: 5, Interesting

    Actually, there is wireless power. But it doesn't work very well. Using just a few electronic parts from the local Radio Shack (depending on how well stocked your local Radio Shack is) you can build an AM radio that is completely powered by the signal of the radio station. No power cord. No batteries. Not really enough power from the air to run a speaker, but enough for headphones. And it's free. As long as you don't break it, and the AM station is on the air you can listen for free forever. Now, if this could only work on FM then we'd have something special.

  2. Re:Rant. by penguinstorm · · Score: 5, Interesting

    The death of Bluetooth view is being advocated from a perspective that says Intel is in the driver's seat - a very PC centric view.

    Take a look from another perspective - device centred - and the picture looks much much different. There are millions of bluetooth enabled cell phones (mine included) in consumers hands around the world; Palm is using the standard in their exorbitantly expensive models.

    So I'd have to suggest that consumers are going to demand compatiblity there - the Bluetooth market is far from dead, even if there are outstanding issues (pairing - although I've never had a problem with this.)

    --
    Skot Nelson music is my saviour / i was maimed by rock and roll
  3. From an almost equally reliable source... by finelinebob · · Score: 5, Interesting


    Hmm ... refute Enderle with a report out of the Register? Why not!

    According to this article, Intel is putting Bluetooth into the Centrino 2. From the article:

    Speaking during his IDF keynote, Sean Maloney, Intel general manager of the company's Communications Group, revealed the chip maker is to offer a "specially designed low-power... integrated Bluetooth/Wi-Fi device".

    Hmm, on one hand, we have Enderle's "analysis" -- on the other, a direct quote from an Intel exec. Which to chose....

  4. Think again by Anonymous Coward · · Score: 5, Interesting

    Check your history man. USB didn't take off until Apple came out with the iMac (think 1997, not Windows 98). Also, Wi-Fi was priced in the $700+ per base station range till Apple introduced it for $300. Hardly anyone even knew it existed till Phil Schiller jumped off a ledge during a keynote speech holding an iBook that maintained its network connection. So believe it or not (and I guess you won't) but Apple is the reason both of those technologies didn't just drop off the face of the earth and suddenly became widely accepted.

  5. The Automobile Biz May Be The Savior by Anonymous Coward · · Score: 5, Interesting

    I work in a large electronics store in Canada, and among other fragile, expensive toys, I sell cell phones. Lately I have had people asking about Bluetooth enabled phones, so that they can use them with their new car (usually the new Acura TL, although the Chrysler Pacifica and a few others offer it now) after getting a demo at the dealership.

    I read somewhere that car manufacturers love the idea of providing a quick and easy handsfree interface in their vehicles, but without having to actually offer (and support) car-phones like some high end makes used to offer. This way, the customer can worry about the phone and service on their own.

    I personally fitted a Sony Ericsson BT kit in my car and use it with my T616. It works gloriously. I can't imagine using a cell phone in a vehicle any other way now. Maybe as more automobile manufacturers include Bluetooth functionality, people will get to see just how cool and useful it can be.

  6. More reads about the "beleaguered" Bluetooth... by finelinebob · · Score: 5, Interesting

    CNN has an interesting article titled Bluetooth: back with a vengeance from the business perspective rather than a pure tech perspective. Toyota and DaimlerChrysler putting Bluetooth into cars? It must be dead.

    CNET also has some news from IDF including a piece on its ultrawideband strategies. Some interesting quotes from the article:

    Intel's (chief technology officer Pat) Gelsinger stressed that ultrawideband is not meant to be a competitor to already established wireless technologies such as Wi-Fi and Bluetooth. Ultrawideband allows higher amounts of data to be wirelessly transferred than Bluetooth but has a smaller range than Wi-Fi.
    and
    On top of the ultrawideband foundation will be various wireless interface technologies, such as wireless USB and wireless 1394, so devices with USB and 1394 built in can connect, then send and receive data. Ultrawideband could support Bluetooth, Gelsinger said, but even further down the road, it could ultimately replace Bluetooth.

    Meanwhile, Enderle says:

    At the Intel Developer Forum on Wednesday Intel announced the company was giving up on the deadlocked Ultrawideband IEEE task group and going it alone with a derivative offering they are calling Wireless USB. This initiative, for them, does everything that Bluetooth does and, effectively means that for PCs Bluetooth is all but dead.

    Was Enderle at the same conference as everyone else?

    All I can say about Bluetooth is that my Mac syncs just fine with my Nokia 3650, and I've never had to punch in a new contact into my phone directly. Different technologies have different uses: my Palm Pilot connects to my Mac via USB, my iPod via Firewire, my phone via Bluetooth. And because all those technologies work together through my Mac, I have identical data for my Address Book and Calendar on all four of those devices.

  7. PLEASE just cut off his air supply by toby · · Score: 5, Interesting
    Enderle is an idiot. Don't give him any more readers. It will only encourage him to produce more wrongheaded, destructive FUD at the behest of his corporate masters. This is the twit who wrote nonsense like:
    Remember that the open-source community uses the thousands-of-monkeys method to ensure security. This method hearkens back to the college theory about a thousand monkeys who -- if given all eternity and endless typewriter ribbon -- eventually type out the complete works of Shakespeare.
    Thanks, Rob, for connecting those two concepts for the first time. They've never been related except in your head.
    So, in the face of the Microsoft code leak, I have to think the old saying that people in glass houses shouldn't throw stones applies here very well. My sense is that these stones, tossed by the open-source community, will be coming back like boomerangs with booster rockets.

    I predict that in the near future, a large number of folks relying on open-source software will suddenly see that while auditors can be funny, when it comes to source-code leaks -- including the entire source code freely available in the open-source community -- they have no sense of humor whatsoever.

    Maybe ex-auditor Mr Enderle is upset because Open Source is under continuous audit. He's the archetypical soi disant "Analyst" Who Does Not Get Open Source; and having signed his name to so much FUD, can't afford to recant any time soon.
    --
    you had me at #!