Brits Still Working on Stinky Email
prostoalex writes "British Internet provider Telewest Broadband is testing a system, which allows people to attach specific smells to their e-mail. It works with air freshener cartridge that one plugs into PC. The technology is developed by a US-based company Trisenx, which features the products and pricing on its Web site. A 20-channel serial port device costs $269, the same price for optional software package allowing the user to author specific smells. The replacement cartridges are $48 each." They're hardly the first attempt at adding smell to the computer experience. Digiscent didn't work out so well.
For smelling, the price stinks too! ;)
DrkBr
Am I just missing it, or is there no possible use for such a device? What would it do that anyone would pay $300 for one?
The sense of smell is perhaps the most diverse when it comes to preferences. Just think of all the colognes/perfumes out there that end up delivering the opposite effect. Unless you know exactly what the user likes, giving them a scented email may look creative but runs the risk at the same time of offending the receiver.
I wouldn't call it the worst idea ever, but it does stink of bad business plan. How are you supposed to make money selling these things? Who's going to pay two hundred seventy dollars for the "convenience" of letting someone across the internet burn through the fragrance in a fifty dollar scent cartridge?
What's the target market for this thing?
I love how all of their examples uses are things like "it could be used by supermarkets to tempt people with the smell of fresh bread or by holiday companies seeking to stir up images of sun-kissed beaches."
Explain to me why I'd want to use up my $48 dollar stink cartidge (heh) on spam?
Why on earth would someone want to pay $250 so that they can smell their spam mail? Come on people, someone answer me that? Furthermore, I am troubled by a quote in the article: Telewest says its "scent dome" could cost around 250 and would only work with a high-speed, broadband connection.. So what they are saying is that the unit can produce up to 60 smells (that's 6 bits of data), and I need a broadband connection to get that data? I don't buy it. (pardon the pun)
Eh, this is really outside their area of expertise. They should pass this problem off to the French and instead work on making email flavorless and rubbery.
I was going to point out that British food is really pretty good, and its poor reputation stems from the very low quality of ingredients and food shortages suffered during the second World War and for decades afterwards. But man, that's a funny, funny email, so I think I'll just sit here and LMAO instead.
Thanks, that really brightened my day.
Sailing over the event horizon
A 20-channel serial port device costs $269
... what the hell were they thinking, using legacy ports only? It's not like aiming at an ever shrinking customer base (laptops or Macs come to mind as machines w/o legacy ports) was bad business... ;p
Apart from the horrendous price tag and the questionable need for suche a device...
Imagine broadband providers requiring you to have one of these to access their service. You don't pay for it up front, they just charge you $5/month to have it, like they do with modems now. Cartridges are provided dirt cheap. Then broadband providers sell access to their customers to spammers, who pay a little bit per message to get to the broadband customers with enhanced stinky email. Providers start raking in big bucks. You become another commodity they can sell to increase profits.
We know the whole system
1. Hook customers on your service
2. Sell them out for advertising
3. Profit
It would, however, be great for cooking/recipe sites. Or hell....would be great for FoodTV..
Light travels faster than sound. This is why some people appear bright until you hear them speak.........