Slashdot Mirror
Apple Plans to Grow to $10 Billion
mattmcal writes "Fred Anderson, CFO of Apple, this week outlined Apple's strategy for returning to its former self as a $10 billion company. He cited portability, digital lifestyle, and music as the three pimary drivers of this new strategy. Anderson announced last month that he plans to retire June 1 of this year."
give it a rest with the whole battery thing.
Whomever has mod points... please label the parrent post a troll.
Those type of things are going to do more to damage Apple than anyting else. Apple users expect and demand the highest quality for their $$$. Opening up your brand new 15" PB and finding that the right side of your screen is darker than the rest pisses off longtime users as well as new 'switchers'.
Apple could also use some more advertising to battle the overwhelming current thought that Macs are only for 'desktop publishing', musicians and elementary schoolteachers.
Well, if you read between the lines, Apple is expecting that it's growth will come from new business -- iTunes/iPod/"Digital Lifestyle", which is a very different story than "Macintosh is exciting".
So, while nobody is arguing that "Apple is dying", you could still make the argument that "the traditional Macintosh Platform is dying, and Apple knows it".
Which isn't the greatest news for us Macintosh Fanboys, although the new crop of Apple Inc. Fanboys and Steve Jobs Fanboys might be happy.
Business. Numbers. Money. People. Computer World.
The battery was never intended to be a servicable part. Instead it was intended to last the entire lifetime of the machine.
I won't buy durable hardware products from a company that plans a defined lifetime for them. That would be like letting Microsoft say 'throw the computer away, it no longer is powerful enough to read email with' because they've retired support for Outlook Express on Windows 95.
---
And in the culture that I was raised in, something that's designed to have a non-replacable battery is known as 'disposable.'
What's this about the screen only lasting two years, again?
---
My Rio Volt uses two AA batteries. When they wear out, I reach in my pocket for a spare set. If I wanted to use rechargables in it, I could get four or six of them to rotate through it. If I'm on a long trip and don't have time to recharge the batteries, I can buy disposable Alkaline cells almost anywhere on Earth.
---
Hey, I've even gotten Sun 411 cases open. Which is no trivial matter.
In the 80's I once sweated open the gold lid on a DRAM chip and used a microscope to read the part number on the die so I could determine that yes, the chips were 256K DRAMs house-marked, that I could use.
I've never bought a single thing from Apple retail, but I've installed multiple flavors of UNIX on numerous old Apple computers. Ever run FVWM on an SE/30?
Stick to your 'fash little music diddlybops. It'll never make you a 'geek.' Yer a customer.
---
Thanks for proving my point. BTW, you should dry that shirt on low, otherwise it might shrink.