Tara Reid And The Future Of Game Development

Thanks to GameSpy for its article covering Naughty Dog's president Jason Rubin discussing why gaming needs to do more for its talent. Rubin explained the strange title of his lecture by referencing to Sony's E3 2003 party: "After several calls, lots of hassle, waiting in a long line, and a trip through the metal detector, Rubin was able to get in. Meanwhile, Hollywood darling Tara Reid simply strolled into the party. This got Rubin thinking about how much money and attention publishers garnish celebrities with. By contrast, the business does a really poor job of promoting its own talent." He went on to note: "Very rarely do you see a developer's name on the box, and sometimes you don't even see the developer's logo", and urged a change of attitude: "Developers should look at publishers as people they hire to sell the game they made."

Comments

It IS the business

[Anonymous Coward]

Reading this article made my blood boil, it reminded me of an incident that I went through...my label (part of Vivendi-Universal) was throwing a west coast CD release party for my band at the Roxy in L.A. Guess who wasn't on the guest list? As I tried to reason with the gorillia at the door that the person on the billboard on Sunset was actually me, wave after wave of scensters and industry folks in search of open bar came through unscathed.

Needless to say it was super-embarrasing to be seen as a hanger-on at an event that is supposedly in my honor.

The business is there for itself, no one else. Those people want to hang with rockstars/game designers because it makes them feel better about themselves and their lack of creative talent. They're 9-5ers at heart, employees with an employee mentality, but still want a cool rock n' roll job. Who the creative folks they're hangin with/sucking off of are is the most unimportant part to these parasites (hence, no one bothering to put me on the guestlist), we're just a tool for them to get the valuable product they need.

In the record businiess record producers and musicians used to run labels, now it's cut-throat businessmen. I remember when folks like Richard Gariott and Ken Williams *made* the games they sold....