First CAN-SPAM Lawsuit Filed in California
rocketjam writes "Foster City, California-based ISP Hypertouch, Inc. has filed the first lawsuit alleging violations of the new Federal CAN-SPAM Act of 2003. The lawsuit was filed against BobVila.com and the spammer they hired, Bluestream Media, for sending Hypertouch customers unwanted, unsolicited email advertisements for Vila's "Home Again Newsletter." The suit alleges the defendents sent spam email ads with fraudulent headers and no physical address. It also alleges the emails were sent to randomly generated and harvested addresses as well as addresses that had replied to opt-out links in other spams. Hypertouch's attorney, John L. Fallat, said the CAN-SPAM Act offers little protection to the public, but they would use the few protections it offers to punish spammers." Reader Clemence links to Wired's coverage of the suit.
IANAL so I'll ask this question.
Faking an email header, return address, etc. is supposedly illegal under CAN-SPAM. If this is fraud, then wasn't this illegal before CAN-SPAM?
M
At first I was kind of worried that the first target gone after was someone "respectable"-- bob vila-- and not like the people selling penis pumps or something.
But then I thought about it. How much of the problem is caused by ignorant businesses who just happen to hire the wrong marketing firm, and just say "we want you to increase our exposure on the internet" and don't realize this means millions of spam mails sent illegally through hijacked SMTP?
Perhaps to some degree education is the answer. If other legitimate businesses see bob vila getting smacked for spam mail, maybe they'll panic and make absolutely certain the people they're hiring aren't sending fraudulently-sent spam.
If this case gets a lot of press coverage, it might help show people how utterly useless the CAN-SPAM act really is.
If a lawyer says its near useless, you know it must be bad. Hopefully the NY Times covers this in depth.
At least for once they are suing the company who uses the spammer and not just the spammer.
Buy Steampunk Clothing Online!
"Fraudulent" refers not to the compliance of the headers with the e-mail protocol, but means that the headers contained information which was false.
Until they start punishing the companies that benefit from the ads this is never going to stop. It should be handled like the drug war. If your company is benefitting from ads spammed to millions of people, you go down unless you reveal who you hired to do it.
Authority questions you. Return the favor.