Do Licensed MMOs Inherit A Disadvantage?
Thanks to Stratics for its editorial discussing the problems faced by the licensed massively multiplayer game. The author points out: "Star Wars, The Matrix, Middle Earth - these are just some of the pre-existing worlds that are making the MMOG leap", and goes on to lament: "One of the problems is that you have to create an entire believable, explorable world. This is hard enough as it is, but then you have to cater to pre-existing notions of that world. Fans are your main target group here, and they have that world all locked up tight in their heads. Prepare for Foaming-at-the-Forum disease, my illustrious developers, prepare well." We've previously covered other aspects of this dilemma, but do licenses bring excessive expectations to a persistent world where everyone wants to be the hero?
I'd like to add that very often developers don't have a choice with what they can do with a licence.
As an example, look at the licenced properties in racecar games. Until recently, licenced car brands weren't even allowed to *take damage* in a race. The car companies thought it was bad that the representations of their products might get broken when the player ran into a wall at 150mph. The car companies have now started to lighten up as they get used to working with developers - but it's a similar thing with MMORPGs - or any other game that uses licenced intellectual property.
The owner of that property doesn't want it acting in any way that would be contradictory to their valuable image. This inherently hurts any game that you try to build using the licence. You can't do anything unpredictable, and certainly can't kill off a well-known non-player character for the sake of furthering an original plot. For example, say you were adapting the Lord Of The Rings to a videogame. Here's my take on it:
Act 1, Level 1, prelude cutscene: Sam dies and nobody cares.
I think it would make a much better *game* to eliminate the whiny characters to build dramatic tension (or comedic relief), but the licencing rules would probably say that Sam must make it through to the end of the game because the story has to follow that of the book and movies. And in a MMO game, it gets worse. Because:
(1) There was only one Han Solo - duplicate characters are kind of stupid. If there were thirty people walking around all claiming to be Darth Vader it would just be silly.
(2) Even if I could play Han Solo, I'd want to hunt Ewoks - but this goes totally against character. As such, George Lucas would not want to allow me the choice of doing this because it will tarnish Han Solo and just look wrong to the eyes of the other players.
So if you cut out the major characters, this leaves you with playing the background characters that nobody really cared about in the movie. You've got the world - environments, cultures and the physics of how that world works - but that's pretty much it.
The problem with the idea of just selling boxes for an MMOG is the cost inherent in developing the game.
I don't have any hard numbers to support it, but it seems to be that with development times on MMOGs taking so much longer than other games, selling them at the same price point, which is the current practice* as other games would mean less profit, or possibly even taking a loss per unit sold.
And I know, more box sales will ultimately lead to more subscriptions, but at this point, the MMOG market is largely cannibalizing itself. The market for MMOG games with non-skill based combat systems that require hundreds upon hundreds of hours of tedious monster-slaying, with game engines that handle like a 14th-hand rip off of Chainmail is completely saturated. To that end, I think the idea of pulling off what SWG did is only going to work for huge titles. Middle Earth Online may be able to do it too, but aside from WoW, I really can't think of another title that's even been announced that'll have enough clout to pull that off.
The future of MMOG design is going to change drastically. There's an absolutely massive untapped audience of more casual gamers that want more action-based games and don't have thousands of hours to invest in a game, and don't want to be alienated from their friends because they went to bed early one night, missed an awesome experience grind group, and now they can't group anymore because there's a 3-level difference.
Planetside, conceptually, was a great stab at that market. Unfortunately, the fuckups at SoE mismanaged it into the ground. They ruin everything they touch...
Anyways, without getting into a rant about what's wrong with MMOGs, just watch: the first person to make a more skill-based MMOG (be it FPS-style, or more sim-ish) that appeals to casual gamers (i.e. no systems like "levels" that only fragment the player base, or absurd time requirements to advance) will be a very, very wealthy individual.
While I was unemployed, I actually wrote up some design documents for such a game... got a 'real' job before I had the chance to pitch it, though, and I haven't had time to work on it since.
*At least until they realize they're about to tank and start offering free downloads of the client online.
It sounds so simple, doesn't it?
.. I've hit a wall.
...
I currently play SW:G with two good friends. We group together occasionally, and they're steadily grinding through professions to unlock their force-sensitive slot (that is, to have the ability to make a Jedi character). Being a Jedi holds absolutely no interest for me.
I can't be Han Solo, and I knew that going in. Instead, I'm Jawbone Mandible, owner and proprietor of McJawbone's Golden Mandibles, fast food to the galaxy. I can't even kill a crippled Ewok, but I can whip up some bio-engineered food that's in high demand. Want to take absolutely no damage from the next five attacks? Drink some Flameout; I'll sell you a glass of 6 drinks for only a couple hundred credits.
There are many players who desperately want to become the hero, have their lightsaber, pretend to be Darth Maul that they spend hours grinding boring professions to do it. There are those who want millions of credits so they can buy their way through some professions, and so they try to sell food at inflated prices.
I'm able to undersell them (fun for me!) and get a pile of money (more fun still!), and since I have absolutely nothing to do with it
If I wanted to be a Jedi, I'd burn through those tens of millions in a heartbeat. Since my friends want to be a Jedi, and they gave me some seed money to start when I created Jawbone, I give them a couple million credits apiece each week as 'investment dividends'. With the rest of it
Well, want 100,000cr to jump into the Sarlacc pit and take a screenshot? Here ya go.
1,000cr for each second you can spend alive within melee range of a Krayt dragon?
500,000cr to the first player to race from Mos Espa on Tatooine to Jaxian Bay on Naboo, get an item from my friend acting as the relay point, and get back to me?
The list goes on. Basically, if you want to rewrite the saga, it ain't gonna happen. Everyone's gonna want to rewrite the saga. Barring a player lottery in which one lucky person gets to be Main Character Foo, you're relegated to a background character. Make the most of it, or play a different game.