Unicast Claims Success With Internet Commercials

Posted by timothy on Tuesday March 16, 2004 @12:37AM from the what-else-would-they-claim dept.

LightForce3 writes "Remember that trial run of full-motion commercials on sites like ESPN.com and MSN? The BBC reports that Unicast, whose caching technology makes these ads work, is claiming a strong favorable response from Internet users who viewed the advertisements. It looks like they could now be making long-term deals with clients (the article mentions Forbes.com and weather.com). As a dialup user, I am less than thrilled about the idea of an extra 2 MB download each time I visit one of these sites."

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Can't they be blocked out? by UltimaGuy · 2004-03-16 00:44 · Score: 1, Redundant

Hey, can't these ads be just blocked out using firewalls, or by using some plug-ins for browsers like firebird? I don't think this is going to be successful if we have to download an ad just to view a web page. PS : But I did like *that* ad which showed a girl in bikini :-)

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"In questions of science the authority of a thousand is not worth the humble reasoning of a single individual."