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Are Game Magazines Turning Into Men's Magazines?
KaiEl writes "I was skimming through the latest issue of Electronic Gaming Monthly (April 2004) the other day when I began to notice a recurring theme: pictures of scantily clad women, both virtual and real, kept popping up. Usually it's not surprising to find one or two skimpy outfits in an issue, but this one seemed crawling with them. I decided to chronicle a list of the semi-nudity in a post on my weblog. What does this surplus of sexy pictures say about the direction of the videogame industry? Is it a reaction to the success of 'male' magazines like Maxim and FHM? Is it a reflection of the video game industry's seeming fascination with the barely clothed female form (see: Dead Or Alive Xtreme Beach Volleyball)? Or am I just a prude who's getting worked up over nothing?"
Know your audience.
I have been pwned because my
The same people who have a ton of money to blow on the endless and for the most part terrible games that the video game industry releases, are also the same people who view the other sex as objects. Why not start "reviewing" women in the magazines as well?
./revolution
I think it reflects that a large part of the audience who grew up with computer games has, er, grown older, and this is the kneejerk reaction of the industry to try to attract them.
I wonder if the author has looked at much of ANY magazine, TV show or movie in the past 20 years. There isn't much of anything that isn't sold by attatching hot nearly naked women to it. Powertools to alchohol to videogames to vacations in Jamaica- all brought to you by the power of your own biological urges. This is nothing new. Videogames have rounded the bend on graphics enough to give us rendered juggy characters. Entertainment Weekly often has nearly naked women, so does Interview, so does Wallpaper, so does Vogue, so does pretty much any magazine aimed at anyone over pubescent age. Ever wonder why so many "classic" paintings from the renaissance are of nude reclining women?
Or am I just a prude who's getting worked up over nothing?
No, I think you have a valid concern. I can be a porn hound with the best of the them but when I want to read about computer games or car modding it narks me that I'm bombarded with 'glamour' pictures. You should see the shit you get in car modding mags these days.
I think it has as much to do with the sudden power of the editors and other staff members. It's like the sad state that guys go through as soon as they get a bit of money to spend on the art budget. You also see it in music videos. Sad no-name rap group gets told they can spen $X on a video and get some women bumping and grinding, like it's some sort of badge of honour. Gee well, done guys, you got enough $ to hire a pretty girl to stand near you for a change.
If you really want a computer game magazine you should buy Future Publishing's Edge. It's written for and by adults in an adult style and doesn't go for the prurient. Stear clear of the sad wankers because if the need to show you some tits to make you buy their mag then their editorial must be shite.
There are places where the networks are not touching,and there are places where they are-Boeing's Lori Gunter
Or am I just a prude who's getting worked up over nothing?
It depends on what, in particular, about the images of scantily clad women got you worked up. If you were just annoyed because you felt that you paid for a gaming magazine and got something else, then, no, you aren't a prude. Nor are you a prude if you were annoyed that the magazine publisher basically ignored their female readers. On the other hand, if you were upset that a semi-nude female form was in plain view, then, yes, you are a prude.
Ironically, I have to wonder if the reason for the phenomenon you point out is prudishness. Think about the absurdity of the U.S. Senate holding hearings because a breast (with the nipple covered) was shown on network television. People in Europe must think that Americans are complete, sexually-repressed, idiots. And it may be the "forbidden" nature of sex in the U.S. that makes pseudo porn (the images you mentioned, FHM, Maxim, etc.) so appealing. If U.S. beaches were topless and network television showed nudity, how much of a draw would it be to put images of "hot babes" in gaming magazines?
The problems with all the emphasis on sex in video games is that makes them 1) less likely to be allowed by Mom and 2) less appealing to female gamers.
I stopped getting video game magazines when I realized that every issue had a partially revealed hottie on either the front or the back cover. I couldn't even leave the magazines lying around.
Eventually, the hobby will mature enough to support videogame magazines aimed at different markets: young videogamers, female videogamers, mature videogamers, and (the largest segment) horny young male videogamers. For now, though, it's just that last group being served.
You know, I hear a lot about sexual objectification coming from women's advocacy groups.
However, my guess is that sexual objectification is a pretty much necessary result of the fact that content related to sexuality is frequently suppressed. Public nudity is not okay. Social norms reduce the degree to which men and women expose flesh. Sexual activity is something done strictly in private. Society goes to incredible lengths to try and delay knowledge children learn of sexual activity.
There are two reasons I can think of for producing such an environment. The first would be to the benefit of males -- avoiding a "cuckoo's egg" situation. Men do not want their wives fooling around when they might have to expend lots of resources raising a baby that might not contain their genetic material. Anything to avoid that situation is good. The second, and I think the more predominant, is to the benefit of females -- decreasing the availability of content relating to sexuality increases the bargaining value of each female's sexuality. This is not the '40s, and emphasis on women marrying to reach a certain economic point is not what it used to be, but it is still definitely an element of society -- I remember reading a study finding that women placed much more emphasis on the economic and other practical state of a potential spouse than men did. To some extent, I think that one could say that the sexual objectification of women is an artifact of a social phenomenen that (whether women were "responsible" for it or not) primarily benefits females.
May we never see th