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MSFTs "iPod Killer" Readied for Europe
rocketjam writes "Reuters reports that the first hardware to run Microsoft's "iPod Killer" software will be available in Europe in the second half of 2004. MS has been working with several manufacturers, and is expected to introduce a device which will play movies and songs as well as store digital photos through Microsoft's yet-to-be-unveiled Portable Media Center software. A spokesman said 'We think this is going to be one of the hot devices for Christmas 2004,' The players are expected to sell for between about $700 to $800. They will play MP3s as well as audio and video recorded in Microsoft's digital format. The player will be significantly larger than the iPod in order to accomodate a video screen. A Jupiter Research analyst, Mark Milligan said 'By definition, (the devices) just don't have widespread appeal', and he doubts the devices would change the consumer electronics landscape in any way."
I'm not sure with that high of a price (about $670-$810 US) and the additional size (3X as thick, twice as long!) that this thing qualifies as an "iPod killer" in any real sense; they're playing for an entirely different market segment. It seems like a very small niche to me.
Give 'em a couple of versions, maybe they'll get it right and the market will materialize. I wouldn't bet on it though. "More TV, more often" isn't a big hole in my life, anyway...
At 700/800 dollars how can it possibly kill the iPod? Come on, they aren't even the same market segment. I know this and I'm not even a "Licensing Engineer." I think they should be targeting the same crowd that buys portable DVD players and such because your average Joe will expect their "iPod Killer" to STAFT for 700/800 dollars. Honestly, where do they get off? If they are smart they would be going after auto manufactures.
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The iPod has no built-in DRM. Or didn't you know that you can play m4p's from iTMS on any iPod you want?