Doom - The Board Game Announced

Thanks to Gaming Report for its coverage of Fantasy Flight Games' announcement of Doom: The Board Game at the GAMA Trade Show. According to the info sheet reprinted in the story: "Doom: The Board Game will include scores of sculpted plastic miniatures, specialized oversized dice, board piece for players to make their own custom maps, and enough weapons to drive back the legions of Hell." Fantasy Flight are also responsible for the previously discussed Warcraft board game, and this new Doom board game, which "incorporates graphics and themes from the upcoming Doom 3", is apparently "scheduled for an October release and is to retail for $39.95." GamingReport also has a number of other stories on new products being launched at GAMA.

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[NickFusion]

Doom is a well established brand.

What can one do with a well established brand? Use it to sell new products by expanding the product line.

How does it usually go down?

1) The Quick Buck. Slap the brand name on any old piece of dreck, and shove it out the door. Short term profit, but long term damage to the brand.

2) The Smart Move. Create a new and interesting product that shares enough of the characteristics of the original product to legitimately claim the relationship, and leverage the power of the brand name to build a market for the new and interesting product. Short term profit, long term profit, and a boost to the brand image.

Yeah, you get a lot of #1. But #2 is a much better strategy.