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RFID Coming 'Whether You Like It Or Not'
VTBassMatt writes "According to an interview with Scott McGregor of Philips Semiconductor in BusinessWeek, RFID tags are coming whether we like it or not but of course won't affect our privacy. Choice quotes from the article include such gems as, '[P]rivacy concerns around RFID tags are a little like concerns about supermarket scanners years ago. When the laser scanners were coming out, everybody was saying, retailers are going to collect information about what you buy. And none of that happened.' Is that why I have two loyalty cards on my keyring and three more in my wallet?"
RFID may be coming, but its not exactly bursting out at least in the UK.
I investigated RFID for implementation within my company, but came up with
next to no suppliers, apart from one company who after several phone calls
'forgot' about the samples and paperwork they were meant to send. And I simply don't have the
time to implement from electronics up.
IMHO if someone wants to make some money on this, set up a company now, as no-one
else seems to have their act together with customer relations or advertising (yet).
I actually *wanted* to implement this, so imagine the chance someone who's indifferent,
or uninterested in this technology has of being persuaded to implement it in industry.
Windows in 6 Bytes (IA-32) : 90 90 90 90 CD 19
in the supermarkets around here, supermarkets require you to have the 'loytalty' card in order to write a check, for their own protection.
... i've also approved it with the managers.
friends of mine work there, and they track *everything* you buy, with the card.
My own solution? 'could you use the store card? i'm not writing a check, but i want the things on sale'
it's too bad i can't play that on screen slot machine game to win the magic token though.
Runnin' On Empty
Walmart demanded barcodes from the manufacturers and now they are demanding rfid tags. Walmar now controls almost half the US retail sales. Can't really blame them. The ultimate in real-time inventory and the manhours saved will practically pay for the program. We'll all have to start wearing RFID blockers.
"God fights on the side with the best artillery." - Napoleon, Marshal of France - speaking truth to power
At my grocery store they spit out coupons based on what you buy and hand that to you in addition to your receipt. I know they track because the coupons from one trip correspond to previous trips. For example if I buy baby formula I get diaper coupons. On another trip for milk and eggs I get another round of diaper coupons while the little old lady gets coupons for Depends.
When the people fear their government, there is tyranny; when the government fears the people, there is liberty.
Loyalty cards are your choice, and you can still buy stuff without them. I don't see how that relates to RFID.
Most wil activate them without any paperwork.
If not then...
Fill them out like this:
123 Main St
Anytown, AK
12345
(800)-555-3825
RFID tags are a little different.
I refuse to participate. For the most part, I buy food from our local small business, but if I absolutely have to go to one of the megachains that practically require their "loyalty cards" to avoid being ripped off, I take the following precautions:
1. I pay in cash only.
2. I fill out a form for a new card (even if I don't need it) and then throw the card away as I'm leaving. I don't fill out any of the information.
3. If a clerk gives me a hassle, I just look at them, smile, and say: "This is a conversation between me and your employer. I am trying to leave you out of it. If you would like to involve yourself in the conversation, that's fine, but I think you would rather not."
Step three usually gets the occasional nag to shut up very quickly and let me do my thing.
I figure eventually this has to end up costing them something - if everybody did that, instead of doing the sheeple thing and sticking with one card, I think that the stores would eventually give up on those damn cards.
InThane
It's simple... just switch out loyalty cards with someone you know (the farther away they live the better) every three to six months or so. This should render all of the personalized collected data pretty useless: "He moved twelve times in the past two year and went from a vegan diet and vitamins to red meat and beer"
-- Stu
/. ID under 2,000. I feel old now.
I've always said I don't mind RFID tags as long as there are no laws mandating them.
I would probably choose to buy the product without a tag. And when I buy products that have them, I remove them.
But what concerns me is a law (and I could see this happening) that forbids anyone to remove RFID tags. That would scare the crap out of me. But up until that point, I'll handle the tags myself.
Slashdot Syndrome: the sudden, extreme urge to correct someone in order to validate one's self.
The real question is whether we'll actually see a benefit to the introduction of RFID-- ie, actually keeping things stocked that I *want*, particularly sale items. I could certainly see some potential disadvantages, like if sale items start selling faster than they expect. Maybe an alert will be flagged and they'll mysteriously pull the remaining stock off the shelves...
All in all, I guess I can't really see any huge problem with the technology, though, as far as privacy is concerned-- that is, as long as it stays on the products themselves. If they suddenly start requiring RFIDs in the shopper cards so they know when I enter or leave the store, then I might have a concern.
KappaStone
Yep, you sure can.... you don't need the card at all. It's just rather nice, imo.
And you know what, I don't care at all if they track my purchases. This is because:
- I get coupons for items I frequently buy
- I didn't have to give out my name or address to get the card, so it's anonymous data
- The data from my purchases helps them run their store better, so everyone's happy
"Quoting famous computer scientists out of context is the root of all evil (or at least most of it) in programming." - K
As a small retailer who owns two stores (Music related and Aggressive Sports related), I am very open about being anti-RFID within the products I carry. Should a supplier offer RFID within the POP/POS merchandising structure, I'll refuse it.
As such, I've cut back as much as I can from the Targets and Wal*Marts and other large chains, instead attempting to find smaller "Ma and Pa" shops that offer similiar merchandise. In today's market, you'd think these stores are hard to find, but I've actually found the opposite.
I've been able to buy vacuum cleaners cheaper than at the mass goods stores, TVs and DVD players as well. Found razor blades and shampoo and other items at stores that won't desire RFID or other tracking mechanisms, and I found them cheaper than I would have purchased them from the large chain stores or grocery stores.
Look around your community and find retailers who have no reason to jump on the RFID bandwagon. Do you use your "Preferred Shopper" card? You're already giving up your privacy. Do you buy online? You're already giving up your privacy. Do you give your phone number to a store when they ask for it when closing a sale? Bye bye privacy.
If you want more privacy, shop where stores provide it. Don't use your credit cards or write a check (the information can get deposited into a database), pay cash. Don't get "zero percent financing for 2 years" because you'll end up having those purchases tracked by who knows how many marketing firms.
Your choice for privacy is up to you. If you care about it, the power to keep your information away from prying eyes is readily available in even the smallest towns.
Hmmm... maybe I'm missing some point... Am I?
.. and using it against you. There's been tons of examples. The one that made the most press was about the guy who slipped and fell on some broken glass & liquit, and broke his hip. He sued the supermarket.
... Besides, why a discount card with a unique ID? What was so wrong with coupons? Why do they have to have a unique ID and log everything that you shop? You can't have the discount unless you tell us your name, address, phone, SS# or drivers license? Bullshit.
The supermarket pulled up the guys shopping records over the last year or so. It turned out that he bought only alcohol 90% of the time while in the story. They defense team implied that he was an alcoholic and was drunk at the time, and that was why he fell, not because of the glass & liquid on the floor.
That's just one example. There are many, many more.
What is your privacy worth to you? $0.30 off a 2 liter bottle of coke? Good for you. My privacy is much more valuable to me, which is why I avoid the discount cards.
WHY CAN'T I HAVE MY DISCOUNT WITHOUT YOU KNOWING WHO I AM?
Is that why I have two loyalty cards on my keyring and three more in my wallet?
Yeah, don't get me started on "rewards cards" -- I'm carrying two on my keyring as well. There's no reward to those cards. Basically, the supermarkets have decided that unless you become one of the sheep, and carry around their silly cards so they can track your purchases, they won't let you purchase anything on sale.
Which would be fine with me. I'd be happy to take my business elsewhere. Except there is no elsewhere when it comes to supermarkets. They all have "rewards cards" now. So it's either let them track all your purchases, or pay a steep penalty by being excluded from sale items. The same thing's gonna happen with RFID. There will be no place you can go to avoid them.
Except, that is, your local co-op, and similar small-scale businesses. I happen to buy most of my groceries at the co-op just because the prices are comparable, the food is grown closer to me, the politics are better, and I know I'm not getting tracked. Unfortunately, I doubt that enough people care about their privacy for an anti-RFID movement to emerge.
I'm generally "Interesting," "Insightful," and even "Funny" here. What the hell happens to me at parties?
RFID can be implemented by retailers without affecting the customer's privacy.
The simple solution is not to embed the tag within the garment but for the tag takes the form of a label that is removed at the point of sale
The retailer gets full advantage of the tags within their stock chain.
The purchaser has no privacy issues.
Additionally the retailer also has the advantage that the tag can be reused.
slashnik
I've lost the URL unfortunately but one site had a project of sorts where someone had signed up for a card and then scanned the numbers/barcode in. People then printed the barcode out, taped it over their clubcard and made purchases all over the UK on one card, making it quite a puzzle for Tesco. Alas, that wouldn't work with RFID, but I'd imagine actually posting RFID tags from one end of the country to the other could provide some amusment/ store confusion.
the cards don't cost jack compared to the revenue generated by the information.
If the vast majority of consumers stopped using them- the loss in revenue might kill the program but not the cost of the cards. That's like thinking you can drive them out of business by grabbing and extra plastic bag with each visist.
It's hard to believe that's how Micronians are made. Why don't we see it right now by having you both kiss one another?
They are indeed coming and it really is just a matter of price..
WalMart, etc. cannot wait for these. And actually I think the military might be a prime driver of wide scale adoption. The real trick is to get the cost down to pennies.
The huge cost savings will be in inventory. Imagine either enough readers in your warehouse to scan every location, OR a robot that drives around at night pinging RFID tags. Imagine being able to just push your cart through a metal detector & have everything scanned in seconds.
Also some RFID will have non-volatile memory and be able to record events or travels or born-on dates. For an extra $5 you can have a tamper-proof record of a packages travel. Or for $20 maybe a gps chip on board to record the shipment so audit it when it gets to where it is going.
I think the first place we'll see them will be as a new shopper card. You'll get a keychain (like the gas pump thingy) that will identify you at upscale stores or maybe even print out a shopping list for you when you enter the grocery store. Stores will want this because they can secretly track who looks at what items and for how long. Then they sell that information back to producers and marketing folks.
Me: "I fancy a fish finger sandwich"
Fridge: "Your fish fingers are 3 days out of date."
Me: "Why won't the microwave open?"
Microwave: "Those fish fingers are 3 days out of date. I'm not having them in here"
Me: "Open the microwave door, HAL..."
'Don't worry' said the trees when they saw the axe coming, 'The handle is one of us.'
surely you know, your name is encoded on that little magnetic strip?
with your real name- they can find your snail mail address-- truly..
every day http://en.wikipedia.org/wiki/Special:Random
You just met THE Average American---too bad you let him get away. If we'd just locked him in a box in your basement, then that would've solved many of the world's problems...
Yeah, right.
The supermarket card is the perfect example of what can happen with RFID gone bad. Obviously, supermarket cards collect individual buying habits of customers. This really isn't in dispute or something to hide. The scary part is what can be done with that data that goes well beyond just marketing information.
There have already been two cases (that I'm aware of) in which data collected by supermarket cards has been used in court. The first was a case where the info was used to show that a man had a habit of buying very expensive wines, and was successfully used to argue that he could therefore afford more in allimony than he was initially supposed to pay. The second case involves a man suing the grocery store for slipping while shopping. The store attempted to use the man's buying history to show that he was likely an alcoholic.
Scared yet?
How about RFIDs? How can they be miss-used? Well, just look at EZPass, the toll-booth system that uses RFIDs to automatically charge motorists. That info, in the state of IL, has been supoenaed 11 times already. In one case to prove infidelity in a divorce case.
Now imagine how many places will use RFIDs. Every store. Public places. EVERYWHERE. Compile and cross-reference this data and you can assemble a complete picture of a person.
This is not "tin foil hat" material. It IS happening and it WILL continue if you don't do something.
"The market alone cannot provide sufficient constraints on corporation's penchant to cause harm." -- Joel Bakan
I always shop at the Albertson's by my home, which up until recently didn't have a loyalty card. I never pay cash though, I always use my ATM card.
About a month after having our second child, the coupon printer at the checkout started printing coupons for baby formula, no matter what I bought.
Their system knew who I am based off of my ATM card, and knew that I had a new baby. It kept printing the formula coupons to keep me coming there.
Do I mind it? Hell no. The coupons I was constantly getting (And still getting occasionally) are worth about $10 each, and I was getting one no matter how little I spent at the store. There were several times I ran in for something small, and ended up with a buy one get one free coupon for formula worth 2-3x the amount of my purchase.
In the last few months, I've gotten $200-$300 worth of formula coupons, so to me it is worth them tracking what I buy at the grocery store.
>>stores only use the addresses on file to send snail-mail spam. The solution? Use a fake name and address.
t ements.htm
A good idea, but you can do better than that, give them the name of the President/CEO/CFO/CIO of the supermarket chain!! Let the company bigshots that make these stupid policies get hardcopy spammed and see how they like it.
So how do you find VIP names? Go to the corporate section of the company web page, look for investor information (if a publicly traded company) or "history" or such if a private company. Get a list of names of the officers and put that together with information about where the company is based. Jump over to the internet phone book with that information and you're all set. If you can't get a home address, just enter the corporate office address.
How 'bout a couple links to get you started? Kroger: http://www.kroger.com/financialinfo_reportsandsta
Food Lion: http://www.delhaizegroup.com/en/in_ar2002.asp
Also, privacy concerns around RFID tags are a little like concerns about supermarket scanners years ago. When the laser scanners were coming out, everybody was saying, retailers are going to collect information about what you buy. And none of that happened. I think the situation with RFID is similar.
Retailers DO collect info about what you buy, corps like WalMart and Target have huge datamining efforts to figure out what they should place near other items in the store based on buying patterns
I was in Austin last week for the second largest music festival in the US, South by Southwest (sxsw). RFID tags were embedded in the wrist bands that fesitval goers had to wear for the duration of the multi-day event. Most venues I went to scanned these (checking for counterfeit wristbands) using equipment that has the ability to store the info on the RFID tag to upload into a database. With plans to link personal information such as birthdate (for 21+ verification to purchase alcohol at events) and the ability to add money and use the wristband as a sxsw debit card, I see many privacy issues on the horizon for future sxsw goers. Approximately 7,000
I use 'em all the time, but that doesn't make analogies any more accurate.
Comparing RFID to bar codes is close in that that is what most retailers want them for.
However, that doesn't change the fact that bar codes DO NOT TRANSMIT and CAN NOT BE SEEN unless you put them in plain site.
It's like the difference in security between an ethernet cable and an open WiFi signal. Same -intended- purpose, but one is far more prone to abuse.
It is more productive to voice thoughtful opinions (reply) than to judge (moderate) others.
When the laser scanners were coming out, everybody was saying, retailers are going to collect information about what you buy. And none of that happened.' Is that why I have two loyalty cards on my keyring and three more in my wallet?"
My friend was the project manager on the project that brought the loyalty cards to Giant Foods (big in the Mid-Atlantic region of the US, not sure about elsewhere) and he told me this is _exactly_ what they do. They track all your purchases and which sale items you buy, etc. Heck, the management there was giving him crap about not shopping at their stores because they were looking up his records at work!!
We are being tracked... more and more and with greater efficency every day. Personally, it scares the crap out of me.
---- It puts the lotion on its skin or else it gets the hose again. It does this whenever it's told.
And coupons for things that they want you to start buying. Do you really think they're doing you a favour? There's no way they are making a loss on "sale" prices, so the more generous-looking the offer, the more they're screwing you by default.
A good site for this stuff.
- I didn't have to give out my name or address to get the card, so it's anonymous data
- The data from my purchases helps them run their store better, so everyone's happy
Well, no. The data from your purchases helps them ditch "unprofitable" customers, so they ain't happy.
Around 1999, the supermarket industry got wise that the larger part of their profit was being made from a small minority of customers, ones that buy high profit items (like premium ice-cream). The card data lets them profile what the "profitable" shopper buys, and they send coupons and stock the shelves to please them. In the mean time, they try and discourage "unprofitable" customer by shrinking shelfspace for the lines that they buy, and the "profit" guys don't. Because of this, they don't really care what your name is (like they ever did as long as they got your money). They just want to know your profile and work out whether they still want you as a customer.
It doesn't take an Einstein to work out that the end result is to phase out the cheap, low margin, staples that the lower income bracket depend on in favour of Haagen-Daaz and Organic Cider. So after stamping out the local Ma and Pa stores with agressive pricing of these basic goods, they want to be absolved of the responsibility of providing them because they have a low margin.
In the UK, this is fairly mild at present. You get a percentage discount (as redeemable coupons) and the odd (targetted) product coupon. Some lines have extra "points" on them but the price stays the same whether you have a card or not. I hear in the US some stores pretty much enforce the uptake of these cards by using punitive prices on some basic goods - like offering the "sale price" pretty much where it was before but raising the no-card price to a silly level. Although the UK market does have a number of synergistic loyalty cards that cover several outlets (e.g. Shopping + Fuel + Electric + Others).
Curiously, the Wal-Mart (Asda) stores in the UK are one of the few that don't have profiling cards. But I wouldn't be surprised if they were tying shopping records to one-way hashes of payment card info (or if anyone else was).
In the meantime, can you imagine the opportunities afforded by RFID? No more do they have to offer the semblance of "loyalty" to get their profile data - they can just tie the purchase logs to the RFID in your shoes. Chains that collaborate can start tying clothes preferences to food preferences to any other preference, tracking your movement through stores (no purchase required!), hell, even noting how long you pause in front of the rack of iPods, with sub-floor RFID pickups. (<Marketroid>"He stopped and drooled for 10 minutes today, send him another brochure!")
Q: A lot of people worry that RFID will infringe on their privacy. Is that a valid concern?
...except when the RFID tag isn't on the tag, or there is more than one RFID tag.
...At the low end, the primary differentiator is price. At the high end, it's more about features, such as security, encryption, protection from evildoers.
...except the evildoers the system trusts, who can use RFID for their activities.
A: There's a theoretical risk. But we have safeguards, and more are coming. Our tags have a kill function that will destroy the tag in case of tampering.
Destruction in case of tampering is to protect the retailer, not the customer.
There are ways to simply erase the information on the tag. There are also less high-tech ways to deal with this: When I buy a garment, one of the first things I do when I get it home is cut off the tags. You can cut off RFID tags the same way.
Also, privacy concerns around RFID tags are a little like concerns about supermarket scanners years ago. When the laser scanners were coming out, everybody was saying, retailers are going to collect information about what you buy. And none of that happened. I think the situation with RFID is similar.
Exactly that happened: retailers gather data on customers, made possible by barcodes. RFID is like a barcode which can be scanned as you walk past the scanner, even if it's in a pocket or inside the sole of a shoe:
And for a lot of makers of sports shoes, RFID provides added benefit to customers. The average life of a sports-shoe model is about three months. Say that when your shoes wear out, you want a similar pair. It's incredibly difficult today for the retailer to tell a customer which new model corresponds to the old one. But we could fix that with RFID. That's a great sales tool.
As if current shoes couldn't have their model number printed on the inside. And what was that above about removing the RFID tag? How do you do that when it's embedded in the shoe? What better place to put a unique serial number than in a person's shoes, to be read by floor-based scanners under doorways.
well.
Wal-mart forces a monopoly in small towns.
Where I am currently sitting, the town is population 18,000; pre-wally world, the town had 4 grocery stores, 2 department stores.
since Supper Wally came in, we have 2 grocery stores (and 1 of those will be closing within the year) and 0 department stores.
I've seen them go into a town of 8000 and cause everything but the walmart go out of business.
So, unless you live in a fairly urbanized area, walmart does it's best to become your ONLY choice.
Why, yes, I AM a Pagan Libertarian.
Walmart DOES abuse their powers. They require their suppliers to decrease cost each year or be cut out regardless of contract. They have locked in employees at night with no way to get out (managers have keys, but are not there). They have forced employees on salary to clock in and out, and then dock them pay for being gone and not pay overtime when they are there in excess of 40 hours...often at night. While they may not purposefully price things to force competition out, by being as large as they are and their actions with suppliers (remember they force lower prices from the suppliers), they are in effect the MicroSoft of retail. This is just a small list of their actions.