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Tivo Plans Commercials On Demand
MCSqrd writes "News.com reports that Tivo will soon feature interactive ads that apparently link from ordinary television commercials. Viewers can activate the link and view extended, interactive content about the product being advertised.
Tivo hopes to 'tune in' to a way to keep advertisers on their side since the idea of TV commercials being made obsolete because of PVRs has made them an enemy to marketing departments everywhere.
Is anyone else reminded of the blipverts from the Max Headroom series?"
...not that anyone really cares anymore, but...
People like you because you can skip commercials. Don't side with the enemy or you'll alienate your customers.
This is why ReplayTV is better
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Let's get one thing straight you advertising companies!
Nobody gives a fuck about your annoying, insulting, commercials. We've all reached critical mass in terms of inadequacy, consumerism and superficiality. We don't give a damn about commercials any more. We will PAY for good programming WITHOUT commercials. HBO is testimony to this. Tivo's success is more evidence that we don't give a shit about the latest Cadillac (shit) Escalade, so shove it!
There's more commercials than programming on all networks nowadays. Nobody cares. We've tuned it all out.
The jokeying the networks and the players are doing to try to revitalize the advertising business is useless. There's a new paridigm in effect: we don't give a fuck about commercials. FIGURE IT OUT.
The more commercials you run, the more we'll subvert them and avoid them. We'll buy content on DVD rather than watch shows embedded with total crap on television. When you start embedding advertisements on DVD, we'll stop buying them as well. FIGURE IT OUT. WE ARE SICK OF COMMERCIALS!!
So what are companies to do in the wake of the TOTAL DESENSITIZATION of promotion? I have a really innovative idea: come out with decent products that don't exclusively rely on hype to be accepted by the public. Try that out you stupid fucks!