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Dealing with False AOL Spam Reports?

aohell-guy asks: "I handle the mail servers for a business that has 20% of our members using AOL. We regularly send out email that our members have agreed to receive. In AOL 8.0, it was possible to click a single message and report it as spam. You would be prompted to confirm the spam report, although no details explaining what happens with the report are given to the user. Through AOL's Postmaster site, it is possible to get in on the spam 'Feedback Loop,' where AOL will send you the spam reports it receives for mail sent from your servers. When you receive a report, you are supposed to immediately cease the sending of email to that AOL address. The only problem is, we have found that most of the time the AOL users are reporting our email as spam on accident! These complaints can negatively impact your ability to send email to AOL members. How are you handling the false reports?" "In version 9.0, AOL made two incredibly stupid mistakes which make false positive spam reports skyrocket. First is they now allow their users to select multiple messages at once and report them all as spam. Second, when you hit the spam report button (which is located DIRECTLY next to the delete button), it IMMEDIATELY files the spam report -- there is no confirmation required. Sure, the AOL user can see they made a mistake and move your email back out of their spam folder...but the report is still filed against your server. Rack up enough of these reports, and you will not be able to send mail to AOL. We have had plenty of complaints come in, and we delete their accounts as they do -- except with our paying members. We ask them if they really want to cancel? In ALL cases but one, we have received replies stating it was an accident.

We have spoken to people within AOL that deal with the mail. (Amazingly, it is not too hard to speak with them if you are a business sending email to AOL users.) The ones we've spoken to are not happy with these changes in AOL 9.0, and admit they result in many false positives.

If you are sending a lot of email to AOL users, you will want to get in on their feedback loop ASAP, and also look into getting on AOL's 'whitelist,' which ensures that your mail will not be silently filtered into the bit bucket, as long as you keep your mail bounces and spam reports (ahem!) at a low level."

4 of 371 comments (clear)

  1. SourceForge mailing lists are blocked by AOL by tramm · · Score: 5, Interesting
    I run several projects on SourceForge, including autopilot, that have had all of the AOL subscribers removed from the mailing lists due to spam bounces. Since so many AOL users receive mail from SourceForge hosted mailing lists, it does not take many accidentally clicking the spam button to blacklist the SF servers.

    I submitted a support request to SF about it, and they said (rightfully) that it is AOL's problem.

    --
    -- http://www.swcp.com/~hudson/
  2. AOL almost knows me by name.... by m0rb0 · · Score: 5, Interesting

    I work for an independt-regional isp, and often have to serve as the conduit for users who cannot e-mail AOL. Quite simply, I have to spend 20-30min each time with customer support to have our ip addresses "removed" from their abuse list. If there IS a better solution, I have not found it yet!

  3. Small lists too... by dcigary · · Score: 5, Interesting

    I run a small (~200 user) mailing list for my homeowner's association, and I've been fighting the AOL Spam filters for years. From what I can tell, the process of notifying AOL that your email is indeed something that users have signed up for and WANT is near impossible. I'm almost to the point of telling the HOA that we can't accept AOL accounts any more, as nothing gets through. I've also had the same experience with Time Warner Roadrunner, EarthLink and others as well... What I find MOST disturbing is that on AOL the user NEVER receives the email, nor a notification that something was rejected. Ignorance is bliss as far as AOL is concerned, and they like keeping their users in the dark.

    --
    ...my Karma ran over your Dogma...
  4. This drives me, and my customers nuts by Bug-Y2K · · Score: 5, Interesting

    I work for a colo/hosting outfit. I also read the "abuse@*" address here. I found out about this system at AOL back in November, and spent a few weeks working my way through the postmaster group at AOL. I finally did get a really clued guy, who did a lot to help out... however, the system is so completely flawed that there isn't much that can be done to fix it.

    Easily 98% of their reported "spams" are false positives. I've collected the 10,000 or so rejected mails and They break down like this:

    40% are auto-mails from some website notification system
    (example: one of our clients is an "aprtment finding service" that you sign up and I assume pay for. It notifies you if an apartment that meets your needs becomes available, via email.)
    30% are mailing list traffic
    10% are confirmation emails for ecommerce purchases!
    10% are *personal correspondence!*
    8% are actual spam, but being legitimately forwarded to an AOL address via a domain hosted by us, but whose user has configured it to forward to an AOL address.
    2% is who knows what.

    To have a system that fundamentally flawed is amazing. I don't use AOL... in fact I've never even seen what it looks like, so I don't know if this is *user* generated or auto-generated, but I do know it just doesn't work.