Congress To Force Cable a la Carte Plans

unassimilatible writes "Senate Commerce Committee Chairman John McCain seems to be leaning towards sponsoring legislation mandating something I have wanted for a long time: Forcing cable companies to offer "a la carte" programming packages. No U.S. cable or satellite currently offers such a plan. However, as the Washington Post reports, "That may change, if some lawmakers and consumer groups get their way, as the cable industry finds itself under increasing scrutiny. Lawmakers report that their constituents are angry about cable bills that have risen at three times the rate of inflation since the industry was largely deregulated in 1996." McCain money quote: "I go down to buy a loaf of bread. I don't have to buy broccoli and milk to go with it." Bottom line is, cable companies have a government-authorized monopoly, so maybe they need to recieve government-mandated "innovation." Why should I pay for 15 non-English channels?"

Comments

Re:And here Slashdot shows its leftist bent

[Omega1045]

Why should the government force this? Let the market decide.

Uh, huh huh. It is a government-sanctioned monopoly. There is no free market, so the market is probably not going to be able to decide. I totally agree with the article - lets force them to innovate, or make them give up their monopoly!

Re:And here Slashdot shows its leftist bent

[A55M0NKEY]

RTFP(ost)

You don't have the choice to buy channels a la carte because nobody, not even satellite offers it. This is a symptom of a breakdown of the market called an oligopoly, a cousin of the better known monopoly. Both the monopoly and the oligopoly are vulnerable to having the benefits of their position taken forcably by a govenment because they are not benefiting consumers as best as they could. Since only people (consumers) vote, they have all the power, so they can ( justly IMHO ) steal from mono/oligopolies of the world that would parasitise us all if left unchecked.

Not a FEDERAL monopoly

[michael_cain]

Two points about the monopoly question:

• In many places there isn't a monopoly, government-granted or otherwise, on pay-TV service. Some franchising authorities have granted permission for overbuilders to construct a second, competing cable system. In most areas there's a choice between cable and satellite. There are two satellite providers, since the FCC had the good sense to disallow the merger of Echostar and DirecTV.

• Where there is a monopoly cable provider (ignoring satellite), the monopoly was not granted by the Federal government but by the local franchising authority. If a la carte pricing is going to be a requirement, shouldn't it be a requirement imposed by the authority granting the monopoly franchise?

Finally, if Congress is going to require that the cable operators unbundle channels, then they better be sure that they require the media companies to unbundle as well. That is, if Comcast is required to sell ESPN without a dozen other Disney-owned channels, then Disney should also be required to make ESPN available to Comcast at a lower price than the bundle of ESPN plus other channels that they require Comcast to buy today. It would be interesting to see, should the cable and satellite providers sell those channels on a cost-plus-markup basis, how loud the end-users scream at ESPN's 20% annual price hikes :^)

Re:evil cable companies

[ZoneGray]

Mostly what will happen is that the small channels will go out of business, or be bought out by the bigger ones. There's a chikcen & egg problem with niche channels, because they need to sell advertising. The dual-revenue model (subscription fees + ads) only works for established stations like ESPN, or those who can piggyback on bundled packages to get distribution.

The likely scenario if a la carte were mandatory would be for major channels to acquire smaller ones, then shift some key programming over to the smaller channel in hopes of building the subscriber base. If that didn't work, they'd just shut it down and cherry-pick the programming.

A la carte sounds nice, until you realize that the menu will change once it goes into effect. If I could pick and choose amomg existing channels, it might be one thing. But that won't be the choice once reality hits home.

And for that matter, this sort of price regulation inevitably makes it illegal to offer certain discounts... they couldn't do a "buy ESPN & CNN, and get another channel for free" for example, without reducing the base price of the individual channels. Most likely, they'd have to break out a base "service cost", so out of your $40 cable bill, they'll say that $30 of it is technology overhead and $10 is programming. Or $10/$30, depending on which is more profitable. Don't worry, the FCC will play right along with whatever they request.

And expect the news and political channels to get an exemption.

Meanwhile, this is about the third time in a row that Congress has promised to lower our cable bill in an election year. How many times are we gonna fall for it?