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The New Yahoo!, Google, MSN Et Al. Battleground

Posted by ryuzaki0 on from the shop-till-you-drop dept.

A reader writes: "Kelkoo sold to Yahoo for 575 million dollars!" That, in and of itself is not that interesting - but combine that with Google's inclusion of Froogle into the front page, and things become more interesting. The comparison shopping field, including places like PriceGrabber (Disclaimer: OSDN is an affiliate of PriceGrabber) in the US, Kelkoo/Yahoo! overseas, Froogle, and MSN is heating up in competition. Now that search has been monetized, the next battleground for big money is in comparison shopping, beyond MySimon and other smaller ones.

3 of 158 comments (clear)

  1. Comment removed by account_deleted · · Score: 5, Interesting

    Comment removed based on user account deletion

  2. resellerratings.com by enrico_suave · · Score: 5, Interesting

    Ressellerratings.com has some neat comparison shopping functionality. along with the the vendor rating info, it allows you to figure out what would be cheapest when buying several items including shipping.

    Sometimes buying the cheapest items (e.g. from a pricewatch search) spread across different stores costs more when you are done than if you were to take a different approach and lump some of the purchases together.

    another neat tool for amazon only is pricenoia some products might be cheaper overseas even after shipping/exchange rate.

    *shrug* YMMV,

    e.

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  3. Re:who cares? by Anonymous Coward · · Score: 5, Interesting
    its like 'kleenex' vs 'tissue paper' or 'xerox' vs 'facsimilie'

    once you have that sort of name recognition, its damn hard to lose in the marketplace...

    That's a bad thing not a good thing. The brand Kleenex is so diluted now that it simply means tissue. How'd you like it if you owned Kleenex and then heard everyone call every tissue Kleenex? All those tissues are benefitting from your trademark and you get nothing in return. That's why Google fought Webster's to have the verb form of Google taken out of the dictionary. They want to protect their trademark; not give it away to the public.