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The New Yahoo!, Google, MSN Et Al. Battleground

Posted by ryuzaki0 on from the shop-till-you-drop dept.

A reader writes: "Kelkoo sold to Yahoo for 575 million dollars!" That, in and of itself is not that interesting - but combine that with Google's inclusion of Froogle into the front page, and things become more interesting. The comparison shopping field, including places like PriceGrabber (Disclaimer: OSDN is an affiliate of PriceGrabber) in the US, Kelkoo/Yahoo! overseas, Froogle, and MSN is heating up in competition. Now that search has been monetized, the next battleground for big money is in comparison shopping, beyond MySimon and other smaller ones.

3 of 158 comments (clear)

  1. someone needs to cash in... by abscondment · · Score: 0, Redundant

    by providing a service to compare all of the comparison services.

  2. Watch out MSN and Yahoo! by peterdaly · · Score: 1, Redundant

    The search engines of MSN and Yahoo! are nothing more than engines that search throught paid listings (ads) with enough "backfill" included to try and hide the fact.

    Neither one understands who their primary customer is. Hint: it is not the advertiser.

    Talk is cheap. Neither Yahoo! or MSN have yet shown any evidence of having anything even close to competing with Google for the informeed searcher (notice [MSN, are you listening?] I didn't call the searcher the "consumer".)

    -Pete

    --
    Soccer Goal Plans
  3. Engine different how? by peterdaly · · Score: 0, Redundant

    Aren't MSN and Yahoo just product search engines as it is with enough backfill included to try and hide the fact?

    -Pete

    --
    Soccer Goal Plans