Graphical Manipulation - Beheaded and Sold?

popdookey asks: "Can a known image of me be beheaded and marketed as someone else without my permission? I just returned home to Georgia and discovered that my head had been replaced on a favorite photograph that was now being used to promote sandwiches. It was a great photo of a few of the old-time employees and founders of a very successful restaurant franchise taken in front of its original location. The faces of the employees have been replaced with those of the wealthy but absent owners to create a more marketable and nostalgic image. It is great advertising, but 92.3% of that body is mine as was 100% of its contribution. Is this legal without my permission, and if so, wouldn't this lead to historical fraud?"