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Magazine Eyeballs Its Subscribers
No_Weak_Heart writes "Talk about 'know your customers' -- the NY Times has an interesting article about Reason Magazine's upcoming June issue. Each of the print magazine's 40,000 subscribers will receive a copy of the mag with their name and a satellite photo of their home on the cover!" Although described as a "cover stunt", the magazine's editor "said that the parlor trick could have profound implications as database and printing capabilities grow."
"What if you received a magazine that only had stories and ads that you were interested in and pertained to you?"
They already have this. It's called the internet.
Personally, the fact that this is cheap enough to be feasible for a print medium is far more impressive to me than the fact that it is technically possible.
The bigotry of the nonbeliever is for me nearly as funny as the bigotry of the believer. - Albert Einstein
"Rodger Cosgrove, president of Entremedia, a direct marketing firm and a member of Reason's board, assisted in coming up with a program that allows the subscriber list to be integrated with satellite photographs. He also worked with Xeikon, the manufacturer of the printer that made the endless customization possible."
John
Most subscribers will receive an issue that features four cover pages of intensely personalized information, a demonstration of bleeding-edge technology that may one day allow for mass-customized and hyper-individualized print publications (btw, pace the Times' headline, our monthly print circulation totals about 55,000).
So it's not just the cover...
-bs
That that is is not that that is not. That that is not is not that that is.
My county has mapping tools online. It provides detailed overhead views, demographic info, and many useful tools, including tax and assessment information.
/. effect...
Not my address but you can enter 10604 Bristow Road as a good search example of what they offer.
The concept and amount of imformation they have does not really bother me.
I doubt they will stand the
Bad boys rape our young girls but Violet gives willingly.
If you think the information about 10604 Bristow Road is bad, try looking at the Clark County Nevada information.
Check out these assessor records 7959 Bermuda Dunes Ave or the Search by Name or the always fun Search by Address. Or checkout a house owned by the Las Vegas Mayor.
It's a great way to find out how much your neighbor paid, previous owners, or tracking down that obnoxious salesman/lawyer.
Just thinking of the stalking potential on these websites is a nightmare.
Browsing without an adblocker is like fucking without a condom - Mal-2