Slashdot Mirror

← Back to Stories (view on slashdot.org)

New Online Advertising Model Riles Journalists

Posted by ryuzaki0 on from the riles-is-such-a-fun-word dept.

Wynken de Word writes "A new online advertising model linking commercial messages to individual words of editorial content aims 'to tap one of the last ad-free frontiers of the Internet -- the text of articles and message boards -- in what [company backers] bill as the ultimate contextual advertising play' according to this article at Ad Age, a leading advertising industry magazine. On the other hand, the article notes: 'If it looks like a pop-up, feels like a pop-up or interrupts like a pop-up, we might as well just assume consumers will outright hate and reject the format,' said Pete Blackshaw, chief marketing officer of Intelliseek, a Cincinnati research firm that tracks online consumer buzz."

3 of 181 comments (clear)

  1. Microsoft ads by onyxruby · · Score: 3, Funny

    Does this mean were going to start seeing a lot more ads from Microsoft here on slashdot?

    1. Re:Microsoft ads by Liselle · · Score: 4, Funny

      I predict sales of the British classic Beowulf will increase by epic proportions. (Do I get bonus points for the pun?)

      Speculation about where "M$" points to?

      --
      Auto-reply to ACs: "Truly, you have a dizzying intellect."
  2. Google Ads by Fortress · · Score: 3, Funny

    Anyone else find it amusing that the banner ads supplied by Google on the article page are all for pop-up blockers?