Slashdot Mirror
New Online Advertising Model Riles Journalists
Wynken de Word writes "A new online advertising model linking commercial messages to individual words of editorial content aims 'to tap one of the last ad-free frontiers of the Internet -- the text of articles and message boards -- in what [company backers] bill as the ultimate contextual advertising play' according to this article at Ad Age, a leading advertising industry magazine. On the other hand, the article notes: 'If it looks like a pop-up, feels like a pop-up or interrupts like a pop-up, we might as well just assume consumers will outright hate and reject the format,' said Pete Blackshaw, chief marketing officer of Intelliseek, a Cincinnati research firm that tracks online consumer buzz."
This is what happens when you look at a successful advertising model, like google's AdWords, and learn the wrong lesson from it. Although I'd be willing to bet that someone sufficiently brain-addled will see "24x more clickthroughs than banner ads!" and think the idea is the best thing since the discovery of fire. Get your ads out of my content!
Auto-reply to ACs: "Truly, you have a dizzying intellect."
you had me at #!