Nielsen Adds Videogame Ad Rating Service

Thanks to Mediapost.com for their article discussing the attempt by TV rating arbiters Nielsen to move into the videogame market, launching the Nielsen Video Game Service, intended to calculate "the data and metrics that will enable video game marketers to pitch advertisers on the value of 'in-game ad exposure.'" The service, backed by publisher Activision, who is "eager to cultivate a video game advertising marketplace", launched alongside a survey that "claims 27 percent of active male gamers noticed ads in the last video game they played", and further revealed statistics claiming "52 percent of heavy gamers saying they like games to contain real products and 70 percent saying that the placement of real products makes the games more 'genuine.'"

Comments

The Man takes an interest.

[b0r0din]

Once games start getting rated for advertisement and demographics are launched against the gaming community, it's a full sign The Man has taken a vested interest in the video game agenda. We can expect even more annoying advertisements put at the bottom of future console games. Maybe even some popups. Heaven knows there aren't enough goddamn advertisements everywhere else. Reminds of the Diamond Age by Neil Stephenson where people who got optical implants committed suicide because they kept getting spammed, literally to death, by ads.