Clear Channel Plans To Roll Out Digital Billboards

Tree131 writes "Just in case you don't have enough distractions driving on the highway, Clear Channel is planning to roll out digital billboards. The new billboards will feature ads that depend on the time of day as well as the general area demographics. I wonder how long before someone with lots of time on their hands hacks into the system and starts tampering with the messages."

Comments

Nothing new?

[Dj Stingray]

We even have digital billboards in Salt Lake already..... I thought they had these everywhere..

Comment removed

[account_deleted]

Comment removed based on user account deletion

Re:Too many temptations

[Technician]

If they use a regular FM broadcast (why pay a paging company) and it's subchannel to send the information to the billboard, then the protocol would be sniffable. The trick would be swamping the input on the billboard to get your signal into it. You would have to be pretty close to do it since you are competing with a 50KW station most of the time.

For more information on subchannels, Google SCA subchannel.

Fuck FCC, not Clear Channel if you want to

[InfiniteWisdom]

The FCC imposed a half-million dollar fine, and more seriously threatened to cancel their license due to the repeated flagrant violations. That is a risk simply not worth taking for them.

In France...

[dargaud]

I recently came back to France and noticed that the country side drives seemed a lot... cleaner. It took me a while to figure out that there were no more billboard signs. Upon inquiry I learnt that they are now illegal outside of city boundaries. Very nice.