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CESA Boss Talks Japanese Gaming Problems

Thanks to GameSpy for its interview with CESA executive managing director Kazuya Watanabe, as the head of the "game industry's trade organization" in Japan discusses issues such as the Japanese games industry's dislike of the used videogame market: "Used software sales are now legal and covered by the law. Despite the fact that the court has passed judgment, the software manufacturers are still not satisfied with the outcome because of the high percentage of used sales in overall Japanese game sales." He also addresses the perception that many Japanese PC titles are adult-oriented: "They stand out. They do not have a large market, but they catch your eyes. If you look at that, you may think, 'Boy, these Japanese are very strange.' It is not the case."

15 of 44 comments (clear)

  1. This guy knows his stuff. by Naffer · · Score: 3, Insightful

    From the article:
    "Also, ownership is an important component of American culture. People do not like to buy things unless they feel that they own it with no strings attached"
    How is it that the head of Japan's major video game trade group has more insight into American consumer desires then our own trade groups?

    1. Re:This guy knows his stuff. by Colazar · · Score: 3, Informative
      Actually, that particular statement was made by the interviewer, not Mr. Watanabe.

      --
      He decided to just watch the government, and kind of scale it down to size, and run his life that way. --Laurie Anderson
  2. Used media.. by CashCarSTAR · · Score: 4, Interesting

    The thing is, even though I support fair use rights, there is a point in this. Used media, of all types, games, software, movies, music, is a killer of sales.

    In fact, more than P2P, it's my personal observation that this is where the real damage is to producers.

    Think about it for a second..sales of used media are pretty stable, if not increasing. This does one of two things..

    #1. It prevents a new sale on something that is still sold shrinkwrapped.

    #2. Even on obsolete media, it's taking valuable entertainment dollars out of the market.

    It's #2 that I'd be concerned about, more or less. People only have so much to spend on entertainment, and theoretically, it would actually be better, for example, for a consumer to spend that 20 bucks going towards a new game, and download the older game, than taking that money out of the potential market for their product. Now that's no guarentee that it'll work out, but you gotta be bold, be confident I guess.

    Now, I buy used media myself, and get it at a good price. (Buy 2 DVDs get 2 free) Even though I know it's hurting the producers, as long as they focus on piracy, and those scare tactics, instead of going after those stores, frankly, I couldn't care less.

    But it IS hurting them.

  3. Used games by Neo-Rio-101 · · Score: 3, Insightful

    I can't see how used games is really any different than used book sales. Publishers also have to deal with these things called public libraries, where books can be traded and lent around freely. A new release book often sports the same price tag as a new release game.

    I honestly don't see Mills and Boon whining about how much of their stuff is in a used book shop.

    I suppose if the game industry wants to cut down on used game sales, they could always re-release their old stuff as an added bonus with the new game.

    --
    READY.
    PRINT ""+-0
  4. Nintendo by swat_r2 · · Score: 2, Interesting

    Didn't Nintendo try to shut down the Game Rental industry back in the eighties? I've always wondered how much rentals have cut into sales. Then again, you don't expect to buy a car (or date a girl) without test driving it first :)

  5. Re:Japanese? Weird?? by WolfWithoutAClause · · Score: 4, Insightful
    But there is a reason why there isn't an english translation for hentai.

    It literally means 'pervert'.

    I think you are trying to make out the Japanese to be more different than they really are- for example, the tentacle rape is just a side effect of their weird legal system (no human penises allowed, no sex between women and animals either, but sex with imaginary creatures apparently falls into a legal grey area... go figure!); and the apparent youth of the manga characters is illusory- the Japanese consider the characters to be older than Americans do- there are some cultural differences relating to reducing sun exposure in Japanese women and physical differences that tends to make them look younger to western eyes than they really are. You cannot really condemn Japanese Hentai manga unless you understand the environment that it has evolved in.

    I mean, the Japanese may well consider LA porn to be barbaric and offensive (you can see pubic hair?)

    --

    -WolfWithoutAClause

    "Gravity is only a theory, not a fact!"
  6. Indeed... by Senjutsu · · Score: 2, Insightful

    I mean, the Japanese may well consider LA porn to be barbaric and offensive (you can see pubic hair?)

    I'm not sure that the culture that created "Max Hardcore" has any business commenting on the supposed strangeness of other country's porn. Who was the comedian who said "The first time I saw a Max Hardcore film, I didn't know whether to jerk off or call the cops"?

    Most of the oft-sighted strangeness of Japanese porn either has a direct analogue in our porn, or is otherwise a product of the strange obscenity laws imposed there.

  7. Most Japanese PC games aren't hentai? by Pluvius · · Score: 2, Informative

    I could've sworn that I read somewhere that a very high percentage of Japanese PC games are hentai due to the lack of popularity of PC gaming in Japan (i.e. consoles take care of the "real" gaming, so only the leftover crap makes it to the PC). Maybe it was a bad source?

    Rob

    1. Re:Most Japanese PC games aren't hentai? by dancingmad · · Score: 3, Informative

      Actually, my girlfriend has worked on translating U.S. PC games to Japanese (Deus Ex and Northland). Nearly everything we get comes out there, eventually. It's not lack of quality per se, but Japanese don't like playing those type of games (a sentiment I share).

      --
      "There is no time, sir, at which ties do not matter," Jeeves, (Jeeves and the Impending Doom)
  8. Re:Japanese? Weird?? by Pluvius · · Score: 2, Insightful

    the tentacle rape is just a side effect of their weird legal system (no human penises allowed, no sex between women and animals either, but sex with imaginary creatures apparently falls into a legal grey area... go figure!)

    It's interesting--I'm sure the reason why the censorship laws were made was so the citizens wouldn't become corrupted by porn, but I'd bet that the Japanese are more screwed up by what resulted from the laws than what would've happened without them.

    Of course, I don't think the fact that Japan was the only target of a nuclear attack in history is merely incidental to this situation, either.

    Rob (I guess it was either hentai or superpowered mutants)

  9. Re:Used games by realdpk · · Score: 2, Insightful

    I'll buy GBA and PS2 games used, but I won't buy PC games used typically. I would not want to buy one with a CD key that is locked out from online play/updates.

    So the solution, in my eyes, would be for the publishers to incorporate keys into their console software. They'd have a real uphill battle doing that though (for everything but the Xbox and very few PS2 games, its not as though entering your CD key is going to get you anything)

  10. Re:Used games by MMaestro · · Score: 2, Informative
    No pc games, and only a single bin of used XBox and Playstation games.

    First, I assume you mean PS2 games just for clarification. Secondly, most retailers are reluctant to take PC games on a used basis because it is extremely risky (I'll get back to that later). Thirdly, retailers give very little money on trade-ins because thats largely how they make a profit. The most money you can get on a trade-in without using any special deals? $25, and thats only if the game is a new release/still highly priced. What happens after that? Simple, the store sells it pre-owned for $45 (yes, only $5 off). Profit : $20 for the store.

    Now regarding the PC games issue, most retailers won't take them back in fear of piracy. Face it, every geek, gamer, and grandma has a CD-burner these days. A few hours/minutes surfing the net can get you some CD burning programs which will bypass copy protection systems. So what do retailers fear? They fear that Sam Surfer will buy PC games, illegally burn himself, his friends, and his neighbors copies, and then sell it back to the store... with the manuals missing. Probably the reason why they don't fear the same things with console games is because they require a mod chip in order to play copied games. (Course for the wise and in the long run modding a system saves a bundle.)

  11. Re:Japanese? Weird?? by DeadScreenSky · · Score: 2, Informative

    My (limited) understanding is that most, if not all, of these porn laws were created by the Americans in charge of rebuilding the country after WWII. Extremely sexually explicit Japanese art goes back at least a few hundred years, if not much longer. The American occupation was the first thing to really dampen that tradition at all, AFAIK. Doing some brief googling, an article describing some of this art is here, and a (pretty explicit) example can be found here.

    Not sure I would really say the they 'screwed them up', per se, but the laws are unfortunate, and obviously did nothing to reduce the impact or prevelance of porn there.

    --
    There is no excellent beauty that hath not some strangeness in the proportion. -- Francis Bacon
  12. no rentals for games in Japan either by Spatula+Sam · · Score: 3, Interesting
    Here in Tokyo I've always found it weird that while CD rentals are very popular and perfectly legal, Game rentals are banned and nonexistant. Can you immagine the massive hissyfit the RIAA would throw if people could take their favorite backstreet boys CD home for $2 and copy it to their MD players? And yet the gaming industry here is petrified at the notion that users might be able to try out the latest 100-hour RPG game for a night.

    Maybe the game industry in Japan just has more legislative clout to get the government to give it control over users, but I doubt it given the size of the music industry here.

    I wonder if maybe it's just that historically the reason so many more games are available in Japan is because so many of those games are very, very, crappy. If people are able to rent a game and realize how shoddy it is, maybe they would be discourraged from buying the product. This same thinking might explain the crusade against resale -- a much larger chunk of the gaming pie here consists of titles that are simply worth the wait for buying used.

  13. Re:Japanese? Weird?? by alan_dershowitz · · Score: 2, Insightful
    How can you assume they are underage, when they are not in photo images of real human, but merely some drawings born from imagination?

    I don't have to assume. Characters in middle school are not adults. characters in school living with their parents are not adults. Characters who have their age explicitly stated as under 18 are not adults.

    Do you insist on 'human rights' of those imaginary drawings?

    No. Where do you draw that inference?

    Surely there are cartoons that are intentionally made to look like underage, but if you read Japanese language you'll find that none of them explicitly state that they are underage by themselves.

    I have been consuming manga for over ten years, and you are wrong.

    Even in the real world, do you know there are places in Tokyo where girls of 18 and over wear school uniform and pour alcohol to glasses?

    Yes. I have been to said places. Have you?

    Look, if you want to argue that in comics, people can be adults and look like children and go to school like children and not drive cars like children in modern Japan, or that in magic comic world age 14* is legal adulthood so there's no problem, that's OK. Some people argue that. I don't care, no kids are being hurt by this stuff being published. But don't say something that isn't true. These comics are clearly depicting minors.

    *14 has been age of consent in Japan until very recently so even then it's not a problem in most cases.