Real Begs Apple for Alliance
hype7 writes "In a an extremely forward move, CEO of Real Networks Rob Glaser has emailed Steve Jobs, imploring him to open up Apple's AAC Digital Rights Management System - FairPlay - to Real. The upside for Real - all music sold by them would be compatible with the iPod. The upside for Apple - Real would make the iPod its primary device for the RealNetworks store and for the RealPlayer software. However, Mr. Glaser wasn't just dangling carrots - he implied that should Apple not be a receptive partner for an alliance, he would be forced to look towards Microsoft. There was a similar post made not too long ago, with BusinessWeek's take on the whole thing." There's a Reuters story as well.
Real won't be missed, it hasn't done anything of value to the marketplace or userbase for years now.
Granted, I don't care for real, even though "Air America" seems to like it (hello? Streamed MP3, folks - more universal, damn it!)
Anyway. It all boils down to "What does Apple want?" If it wants to sell iPods, this is part of the whole "killer move" thing. Right now, I can use my iPod with iTunes Music Store and Audible.com. And since I already shelled out $300 for this portable hard drive/music player, if you're not compatible, I don't want to hear it.
Licensing Fairplay to Real (and yes, I know that Fairplay isn't owned by Apple, but I'm willing to bet they've got an "exclusive agreement" and enough clout to convince the actual owners to let Real in on the fun) would, as the header notes, make the iPod work with Rhapsody. I'm not about to sign up for Rhapsody, but all of the sudden, those "Apple's trying to lock you into their own technology" arguments go out the window. And it sets a good precident: ask Apple nicely, and you can use their service.
But - this is only if Apple sees the prize as iPods. If they see the prize as becoming the de facto standard for online music, which would put them in a very powerful position, they could say "Hm - we have about 60% of all legal music downloads now, and the #1 portable MP3 players. Forget it, Real."
Personally, I think a combination of the two is in order: license with Real as they did with Audible.com. Let Real sell "iPod compatible" songs off of Rhapsody and whatever - but make those same tunes available through iTMS, just like you can buy Audible's site or through the iTunes interface. Everybody gets to sell something, and Apple will gain the "subscription services" so people can pick and choose thier poisen.
Of course, I could be totally wrong - but I won't mind if this scenario plays out.
52 Weeks, 52 Religions with John Hummel
Exactly. Even though Apple may be accused of high prices, when it comes to software and things like iTunes and its music store, Apple seem to have pleasing consumers as a top priority, the whole Fairplay system is only as cool as it is because Apple wrestled with the Music Indistry on our behalf. Okay I know they are far from altruistic, they are there to make a profit, but they do this by not pissing customers off.
Cut to Real. Ouch, just finiding their free player on their site is a pain in the ass, not to mention all the spyware, the bloated nature of their products... their number one seems to be their advertisers, then their bottom line, then the consumer. My opinion of Apple would go down if they associated themselves with these fools.
Yup...
When I switched to Mac OS X 10.3 "Panther" last year, one of the key reasons was the complete lack of adware and spyware on the Mac OS platform. My computer is my own, and is not for sale to the highest bidder. That's why I don't use RealPlayer. It's my choice.
Frankly, RealPlayer should not pressure Apple to do anything. Real represent all that is evil with software: they took a mediocre player (RealPlayer G2) and made it into a horrible mess of marketroid-fueled insanity. You can't even "quit" RealPlayer without being assaulted with pop-up ads begging you to buy the so-called "Gold" version.
Apple respects the consumer. That's why I pray they will never, ever, bow to this so-called "pressure" from Real.
I'm not Seth Finkelstein. I still speak the truth.
1. Not allowing a person to upgrade a DVD/CD drive to a Superdrive. I bought my PowerMac two months before the superdrive was released. I get to use stupid DVD-RAM disks, but I can't burn DVD's unless I buy a whole new computer.
.Mac program.
.Mac, yet I can still use every iApp with ease. Perhaps Joe Sixpack needs his hand held, but I don't.
Or you could just buy an superiour quality DVD recorder from a third-party. Unlike Microsoft, Apple allows you to use all standards-compliant hardware with their DVD burning software.
2. Apple keeps its iSync API locked up. There are millions of really cool things I could do to make Apple able to synchronize with things like LDAP servers, competing browsers, PC's, etc. But then Apple could use it as a leverage-point to keep people subscribing to the overpriced
Funny that you mention LDAP; Apple supports LDAP in its acclaimed Mail application, so you don't need to write so much as a speck of code to enable it. Getting LDAP support to work is easy as pie.
I don't subscribe to
3. USB video cameras, like the ubiquitous Logitech QuickCam, just don't work (well) and Apple seems to have put blocks into place to refuse iChat AV from working with anything but their iSight hardware product. (I exaggerate a little bit here, but not much.)
Such is the price of progress. Face it: USB cameras simply don't have the throughput to push television-quality video the likes of which iChat AV with Pixlet can support. Would you take vacation photos with a so-called "camera phone"? I know I wouldn't. My wife and children enjoy seeing me using iSight: it's a high-quality multivisual experience. Sorry that your piece-of-junk QuickCam won't work with it.
I'm not Seth Finkelstein. I still speak the truth.
I'm sure Glaser has "no idea" how his proposal was leaked.
There's no way Jobs (or anyone at Apple) is going to respond to such a blatant PR move by a floundering company less than 1/10 its size.
Microsoft has the deep pockets and market power to win with these kinds of strong-arm blackmail tactics, but Real? Come on.
I think it's sad Glaser is doing it this way, because there are good arguments for Apple opening up Fairplay to other music services. But Apple is very secretive about its partnerships and alliances (Apple writes into its contracts with manufacturing outsourcing and component producers that they can't publicly admit to it) and they won't want to be seen as even responding to this kind of public pressure from a piss-ant company like Real.
Real Audio is a dying format and Glasser knows this. This is a last ditch effort to try and make something before they begin to fold. Why would Microsoft suddenly work with them after Real just fucked them over in Europe?
Probably for the same reasons Microsoft would want to work with Sun after Sun dogged them for years. Microsoft would look at the deal objectively, and not emotionally, the way you did.
There are still plenty of sites out there that use or require the RealAudio format, and it's not dying anytime soon. Getting Real to switch to WMA would give Microsoft a slam dunk monopoly in streaming media. Why wouldn't Microsoft want that?