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Real Begs Apple for Alliance

hype7 writes "In a an extremely forward move, CEO of Real Networks Rob Glaser has emailed Steve Jobs, imploring him to open up Apple's AAC Digital Rights Management System - FairPlay - to Real. The upside for Real - all music sold by them would be compatible with the iPod. The upside for Apple - Real would make the iPod its primary device for the RealNetworks store and for the RealPlayer software. However, Mr. Glaser wasn't just dangling carrots - he implied that should Apple not be a receptive partner for an alliance, he would be forced to look towards Microsoft. There was a similar post made not too long ago, with BusinessWeek's take on the whole thing." There's a Reuters story as well.

2 of 387 comments (clear)

  1. High Level of Fear? by soapbox · · Score: 5, Interesting
    From the Article:
    "Real understands how incredibly powerful the Microsoft music initiative will be," said Richard Doherty, a computer industry consultant and president of Envisioneering. "I don't think that Jobs understands this. He doesn't realize how big the juggernaut is about to get."

    In his e-mail message to Mr. Jobs, Mr. Glaser said that he was reaching out to Mr. Jobs before making a move to switch camps. Mr. Glaser said he was surprised that the proposal had been leaked.

    "Why is Steve afraid of opening up the iPod?" he asked in a telephone interview. "Steve is showing a high level of fear that I don't understand."

    Oh yeah, I'm sure Steve is quaking in his boots--he's known for being a coward in the face of juggernauts like Disney, Microsoft, and The Beatles' Music Company (Apple Corps)...

    Anyway, Apple is hedging its bets in a few places. You can easily play OGG formats in iTunes (a tutorial in this month's MacAddict tells how to use the codec), and Apple even includes an OGG icon to use in OS X, though you have to do one or two (easy) things to make it work seamlessly. I don't think Apple is afraid of opening things up except that, for instance, supporting WMA or Real playback on iPods would endanger the iTunes Music Store sales, which provide zero or very little profit to Apple, IIRC, but which sure improve the sales of iPods. Where Real fits into the risk/reward equation is unclear, but why let Real just have a piece of the action? Doesn't look like the profit to Apple is that great.
  2. Re:The ol' Hardware Monopoly by daveschroeder · · Score: 5, Interesting

    1. Not allowing a person to upgrade a DVD/CD drive to a Superdrive. I bought my PowerMac two months before the superdrive was released. I get to use stupid DVD-RAM disks, but I can't burn DVD's unless I buy a whole new computer.

    Actually, anyone is free to add any internal or external hardware device they wish, including DVD+/-R/RW drives. However, if you wanted to use *specific* software, like iDVD, with your drive, then you needed to mirror one of Apple's OEM offerings with your purchase. The reason Apple tried to tie iDVD to their "SuperDrive" systems was more one of ensuring a very cohesive user experience, as opposed to the nightmare of support issues and bad reputation for iDVD as people with 400 MHz G4s tried to use iDVD with any old random DVD recorder.

    2. Apple keeps its iSync API locked up. There are millions of really cool things I could do to make Apple able to synchronize with things like LDAP servers, competing browsers, PC's, etc. But then Apple could use it as a leverage-point to keep people subscribing to the overpriced .Mac program.

    It's only a matter of time before there's an iSync SDK. And the second statement is kind of unrelated; if you think .Mac is overpriced, don't use it.

    3. USB video cameras, like the ubiquitous Logitech QuickCam, just don't work (well) and Apple seems to have put blocks into place to refuse iChat AV from working with anything but their iSight hardware product. (I exaggerate a little bit here, but not much.)

    ANY FireWire video source will work with iChat AV. Any video source at all will work with iChatUSBCam. Again, this decision was made to ensure a good user experience across the board with iChat AV, rather than letting people use any old crappy USB camera, which, right or wrong, reflects poorly on iChat AV.

    There is a reason why Apple products work and look great: because Apple tries hard to keep it that way.

    The iPod Quicktime-AAC is just another example. Where Microsoft fights to protect it's OS dominence, Apple refuses to make its customers' lives better if it suggests that they might loose the odd dollar in missed hardware sales opportunities.

    Well, first, you have to have a monopoly to start talking about monopolistic practices. Even with iPod, Apple doesn't have nearly a "monopoly". And QuickTime, while proprietary, is one of the best media architectures out there, with free live encoding, free streaming servers for multiple platforms, ability to use open standards for playback anywhere, etc. Not to mention that it was primarily Apple and Apple alone that made MPEG-4's licensing - one of the only hopes against Microsoft's VC9 - licensing leaps and bounds more palatable than it originally was. And Apple has to keep its hardware sales up, lest the analysts start a death knell for the 1000th time.