Apple Announces New Pro Software

yroJJory writes "Apparently, Apple has just announced new pro software today. First off is the new app Motion, which is a new motion graphics program with real-time previews, procedural behavior animation and Final Cut Pro HD integration. Second, is Final Cut Pro HD, boasting the beauty of HD with the simplicity of DV. Capture DVCPRO HD over FireWire, edit using camera-native footage and output over FireWire with no generational quality loss. RT Extreme, now for HD, can deliver multiple HD streams, effects, filters and transitions in real-time to an attached Apple Cinema Display. Last, but most important to me, is DVD Studio Pro 3, which has slick new transitions, superb HD to MPEG-2 encoding, Graphical View, support for all professional audio formats -- including DTS -- (FINALLY!!), and integration with Final Cut Pro HD and Motion. Motion will be available this summer for $299. The Final Cut Pro HD update is available now for FCP 4 users. DVD Studio Pro 3 is expected to ship in mid-May." Reader green pizza writes "Apple today introduced Xsan, a clustered filesystem for Mac OS X systems."

Comments

Re:Motion name already taken

[Anonymous Coward]

Hey!

You used I ... don't, know, how, they, can, get, away, with, calling, it, motion ... and many other words that I'm sure I used before you!

I order you to cease and desist all use of english words and phrases which I have used in the past.

(I'm sorry, but claiming a trademark on a common english word, such as Motion, or dare I say it ... Windows, is just downright stupid.)

If I'm in the market for an animation package, I'll figure out pretty quickly that the stuff at http://motion.sourceforge.net isn't Apple's ... and vice-versa.

Re:What's the Apple complaint today?

[RedSteve]

Um...could they complain that this new software only requires a one-button mouse?

If so...Those bastards!

Re:Yes, Hardware is a sinking ship.

[MasonMcD]

I'm saying their hardware isn't profitable.

Their recent earnings report says otherwise.

But you're right. They should go commodity. Cause, y'know. Dell. See. Money. They have some. A lot. Commodity. That's where the big bucks are. All those companies raking it in, hand over fist. Like Dell. And... Dell. Oh, and Gatew... wait, no. Compa... no, they got absorbed. HP!! Yes! HP! They make their dime on commodity boxes, don't they! Oh, no, they don't. It's their servers.

I'm sure I'll think of some other company that has billions in revenue and millions and millions in profits from white boxes.

You just hang on. I'm sure I'll be back soon.

Re:It's things like this...

[dasmegabyte]

I'd rather a computer with fruit than a computer with a goddamn cow on the box. Who designed that shit, my mom?

Re:Yes, Hardware is a sinking ship.

[SlamMan]

Actually, judging from list time i was out there, Adobe has lots of Cinema displays, Powerbooks, and iPods.

My theory--it's the weather

[bonch]

Seriously!

Microsoft--grungy Seattle, gray overcast days all the time, endless rain, boring and monotonous. And so we get Windows 95 and its ugly, drab gray, it's squares and lines, it's awful linear mindset to doing things. All the way up until Windows XP, and they just make everything blue and green, which looks like an attempt to be the pretty thing that OS X is without really "getting it."

Apple--beautiful, sunny Cupertino. Pleasant weather, lovely parks, lots of color. And so we get iMacs, OS X, pleasant colors with curves and sleek designs...seriously, who else makes hardware that you could actually describe as "sexy" with a straight face? I admit it, I see a PowerBook or a desktop G5 and I think, "Man, that's enough to make me drool!" And their usability factor is through the roof. OS X is a breath of fresh air when all you've used is Windows (and KDE/GNOME).

Just a theory on these two ways of thinking! :D

Re:Slight correction

[Pope]

I was at a Macromedia event when they announced DreamWeaver 4 and all the associated apps (Flash, Director, Fireworks. Can't recall their version numbers). The salesdork asked how many people ran Windows (show of hands). Then he asked how many people ran Macintosh (show of hands). Quoth the salesdork "Oh, well, there's still time to switch."

Say what? Your position is to sell your product to whatever platform your customer are running, not to make them switch to something they don't want, *especially* when every single product you're demoing runs on BOTH PLATFORMS!

He repeated the same anti-Mac statement later, at which point I yelled from the crowd for him to shut up.

I was amused greatly that the Windows demos kept crashing, but the Mac ones went flawlessly from the start. :)