Slashdot Mirror
AXA sues Google over AdWords
Da Fokka writes "Insurance company AXA is suing Google in a french court because a search for 'AXA' results in links to their competitors. A similar claim was initially awarded but successfully appealed by Google. If this claim is successful, this could be quite a setback for Google's business model."
They said that Google is diluting the copyright because customers might mistaken the adverstised services as being associated with AXA.
In fairness people are morons - and yes, from experience there are those out there unable to distinguish a third party vendor from the manufacturer of a good or service. My company buys adwords on several trademark names and has natural listing on others - our company name does not include any of these trademarks and yet several times a week we get callers which have confused us with the manufacturer of said products and are looking for technical support.
I like to think the problem is not that we advertise on said words - rather that Google feeds these advertisements to the AOL network!
How do I keep track of people who are fingering