For Sale: Lycos.com

prostoalex writes "Terra Lycos is planning to sell Lycos.com. The price, quoted by News.com.com.com, is in the $200 mln range, while the original acquisition amounted to $12.5 bln. Lycos is currently re-inventing itself as a portal for the new generation with the link to Playboy affiliate placed right on the front page (click on "Adults 18+ only")."

Comments

Where aren't they now...

[LostCluster]

Here's a quick field guide to some of the other pre-Google search engines...

AltaVista: Since it was born as Digital Equipment Corp.'s reasearch project rather than an attempt to make money, Compaq didn't exactly know what they had aquired. AltaVista suffered from an outdated ranking system and stale crawl data as it got passed from investment group to investment group. They ended up as a small fish in the Yahoo food chain at the end.

Excite: After merging with original cable-modem ISP @home, it all went down hill. An unprofitable website merged with a cable modem ISP who hadn't quite yet figured out that throtling user's bandwidth is a requirement to stay alive. In the end, they ended up selling a service for a price than less than it cost... and into the dot-bomb recycle bin they went. The Excite.com site is still up, but it's really just a less ad-intrusive version of iWon, and shares a lot in common with MyWay.com who is also from the same people. iWon, is of course known as a spreader of semi-spyware.

Inktomi/"HotBot": Inktomi got bought up by Yahoo!, and now powers the web results once again after being deposed by Google for a time.
HotBot.com was always just a licensee of Inktomi's data. It started as a spinoff to Wired Magazine, and ended up getting included in the sale of Wired News to Lycos. It's still ticking now as a unified interface for three of the web crawlers left standing... Inktomi, Google, and Ask Jeeves. They most likely will be part of this spinoff of what's left of Lycos.

Infoseek: Infoseek sold out at the height of the market to the mouse ears. Disney had the bright idea of uniting all of their web content under the Go.com brand, which also would allow all of the Disney-owned sites to share Go.com cookies so that a registered user's cookie from abc.go.com could also be read by espn.go.com. Infoseek would become the search engine portal that'd power the www.go.com portal at the center of the Go Network. A few years later, Disney realized their mistake. Nobody cared about the search engine portal... so they gutted the Go Network brand and turned www.go.com into nothing but a bare-bones portal with a Google-powered search. Inktomi as a search engine is no more. However, they did keep go.com domain in use in order to keep that cookie-sharing going.

GoTo.com: They were never really a search engine, they just licensed Inktomi's results. However, they invented the pay-per-click-search-placement model years before Google came on the scene. When Disney launched the Go Network, they sued saying that the Disney logo and branding was too close to their own, and won forcing the Go Network to change its logo. Shortly after that, they changed their name to Overture and got out of the direct search portal business. They've since been snapped up by Yahoo. Overture technically owns AltaVista just to show where they are in the pecking order over there.

Re:Crashing back to Terra, er, Earth...

[Nerd With Nalgene]

$200 billion going in, $12.5 billion going out.

That should be "$12.5 billion going in, $200 million going out" :-).