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New Online Ad Technology To Bypass Popup Blockers

RetroGeek writes "Falk eSolutions AG is claiming it can detect and defeat pop-up and pop-under ad blockers. The best quote is that when they detect an ad blocker they will 'replace a pop-up or pop-under ad with what are called "floating" ads, or ads that appear as transparent images over Web-site content.' As far as I am concerned they can place as many transparent images as they want. He probably meant translucent. It should be easy to defeat the detection, after all visit a web site, the pop-up blocker detects a Javascript command, then doesn't run it. Replace this with: the pop-up blocker detects the Javascript command, runs it, then places the result into a bit-bucket. Any Mozilla devs here?" WebGangsta adds "While this may ignite another round of online advertising purchasing, this news doesn't affect anybody who uses a customized HOSTS file to stop the majority of ads from appearing anyway."

18 of 661 comments (clear)

  1. Wake me up by Anonymous Coward · · Score: 3, Funny

    when you can block first posts

  2. Just like the old saying by Anonymous Coward · · Score: 5, Funny

    When you outlaw popup blocking blockers only outlaw popup blocking blockers will block popup blocking blockers.

  3. Re:ho-hum by Anonymous Coward · · Score: 5, Funny
    They're likely talking about layers.. which is something that Adblock already deals with.

    For a moment I thought you were linking to some great new software that stopped lawyers ... now THAT'd be a great new product!

  4. I buy stuff from spam all the time... by mrscott · · Score: 2, Funny

    And, let me tell YOU... I'm hung like a horse and always ready to go.

  5. Re:why by Anonymous Coward · · Score: 2, Funny

    It works for the same reason spam works.

    Waitaminit.. spam works?

    yeah, right (cue the 'if it didn't work people wouldn't do it' stupidity.)

    OBSimpsonson quote:
    "I have a rock that keeps tigers away"
    "Really? How does it work?"
    "It DOESN'T - it's just a rock! But, you don't see any tigers around, do you?
    "I would like to buy your rock!"
    "*sigh*"

  6. Re:Is this really a problem? by r00t_ur_b0x · · Score: 2, Funny

    Not to mention this one. Pretty cheap, too.

  7. Company's web site by Kelz · · Score: 3, Funny

    They are always talking about solutions, but aren't they the problem?

  8. Re:HOSTS link? by MobyTurbo · · Score: 2, Funny
    Color me ignorant, but what exactly does everythingisnt.com have to do with customized HOSTS files?
    The (small lettered) link is on the left part of the page.

    What surprised me is that Slashdot, on it's front page, advertized a host file that specifically blocks the ads on slashdot. (ads.osdn.com, etc.)

  9. Hah, I use Links by HermanZA · · Score: 2, Funny

    It must be pretty damn hard to get pop adverts into a text browser...

  10. Re:why by Excen · · Score: 3, Funny

    Which is precisely why we need to chlorinate the gene pool as quickly as possible.

    --
    "No beer until you finish your tequila!" -Leela's Dad
  11. Re:ho-hum by Walkiry · · Score: 4, Funny

    You mean like this?

    --
    ---- Take the Space Quiz!
  12. Re:Do you watch television? by Romeozulu · · Score: 2, Funny

    disgusting than any pornography

    I feel sorry for you...

  13. Re:These guys missed the boat. by ffsnjb · · Score: 4, Funny

    I clicked a TreeLoot banner ad once ( I was bored with nothing to do). Because of that one click, I've had a free subscription to Playboy since 1999, I think it expires in 2006. Now that was some good advertising money well spent by someone... They gave away a product, and had to pay to give it away! hehe.

    Will I pay to renew in a couple years? Hell no. Will I click another banner ad to do so for free? Oh yeah.

    --
    "Why do you consent to live in ignorance and fear?" - Bad Religion
  14. Re:why by tomstdenis · · Score: 5, Funny

    W.h.y. d.0.!!!y.0.u....T.H.1.n.k..t.h.3.y. @.r.e. t.r.y.i.n.g. t0 g3t t.h.r.o.u.g.h. y.0.u.r. s.p.4.m. f.1.1.t.3.r.z.???? ;-)

    --
    Someday, I'll have a real sig.
  15. Re:Here's an example... by Dachannien · · Score: 2, Funny

    I got the "banners blocked" message too. So I shift-clicked Reload about thirty times and then left the site.

  16. Re:because by Anonymous Coward · · Score: 2, Funny

    I usually don't stop to ponder the morality of telemarketing. I start out talking nicely and work myself into a truly obscene screaming rage. I find this very effective in getting the telemarketers to stay with me through the first few mild-mannered bursts of profanity so I can get in a few good ones before they quite realize I've turned on them. Then they disconnect with the truly awful abuse ringing in their ears.

    That's their job, right? To allow me to really vent some steam at an actual person?

    I wish I could figure out how to do this to the popup and popunder scum.

  17. DMCA Invocation by limekiller4 · · Score: 3, Funny
    Why not just invoke the DMCA? All the popup blocker would need to do is require some sort of challenge-response to allow a popup to occur. Circumvention of that blocker would then be a violation of the DMCA.

    ...profit?

    --
    My .02,
    Limekiller
  18. Re:These guys missed the boat. by lewko · · Score: 3, Funny
    It's now 2004 and we're still using those same labels.

    And they're still selling your same address...

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