Slashdot Mirror

← Back to Stories (view on slashdot.org)

New Online Ad Technology To Bypass Popup Blockers

Posted by timothy on from the spy-v-spy dept.

RetroGeek writes "Falk eSolutions AG is claiming it can detect and defeat pop-up and pop-under ad blockers. The best quote is that when they detect an ad blocker they will 'replace a pop-up or pop-under ad with what are called "floating" ads, or ads that appear as transparent images over Web-site content.' As far as I am concerned they can place as many transparent images as they want. He probably meant translucent. It should be easy to defeat the detection, after all visit a web site, the pop-up blocker detects a Javascript command, then doesn't run it. Replace this with: the pop-up blocker detects the Javascript command, runs it, then places the result into a bit-bucket. Any Mozilla devs here?" WebGangsta adds "While this may ignite another round of online advertising purchasing, this news doesn't affect anybody who uses a customized HOSTS file to stop the majority of ads from appearing anyway."

10 of 661 comments (clear)

  1. Wake me up by Anonymous Coward · · Score: 3, Funny

    when you can block first posts

  2. Just like the old saying by Anonymous Coward · · Score: 5, Funny

    When you outlaw popup blocking blockers only outlaw popup blocking blockers will block popup blocking blockers.

  3. Re:ho-hum by Anonymous Coward · · Score: 5, Funny
    They're likely talking about layers.. which is something that Adblock already deals with.

    For a moment I thought you were linking to some great new software that stopped lawyers ... now THAT'd be a great new product!

  4. Company's web site by Kelz · · Score: 3, Funny

    They are always talking about solutions, but aren't they the problem?

  5. Re:why by Excen · · Score: 3, Funny

    Which is precisely why we need to chlorinate the gene pool as quickly as possible.

    --
    "No beer until you finish your tequila!" -Leela's Dad
  6. Re:ho-hum by Walkiry · · Score: 4, Funny

    You mean like this?

    --
    ---- Take the Space Quiz!
  7. Re:These guys missed the boat. by ffsnjb · · Score: 4, Funny

    I clicked a TreeLoot banner ad once ( I was bored with nothing to do). Because of that one click, I've had a free subscription to Playboy since 1999, I think it expires in 2006. Now that was some good advertising money well spent by someone... They gave away a product, and had to pay to give it away! hehe.

    Will I pay to renew in a couple years? Hell no. Will I click another banner ad to do so for free? Oh yeah.

    --
    "Why do you consent to live in ignorance and fear?" - Bad Religion
  8. Re:why by tomstdenis · · Score: 5, Funny

    W.h.y. d.0.!!!y.0.u....T.H.1.n.k..t.h.3.y. @.r.e. t.r.y.i.n.g. t0 g3t t.h.r.o.u.g.h. y.0.u.r. s.p.4.m. f.1.1.t.3.r.z.???? ;-)

    --
    Someday, I'll have a real sig.
  9. DMCA Invocation by limekiller4 · · Score: 3, Funny
    Why not just invoke the DMCA? All the popup blocker would need to do is require some sort of challenge-response to allow a popup to occur. Circumvention of that blocker would then be a violation of the DMCA.

    ...profit?

    --
    My .02,
    Limekiller
  10. Re:These guys missed the boat. by lewko · · Score: 3, Funny
    It's now 2004 and we're still using those same labels.

    And they're still selling your same address...

    --
    Do you or your partner snore? - Visit www.snoring.com.au