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New Online Ad Technology To Bypass Popup Blockers

Posted by timothy on from the spy-v-spy dept.

RetroGeek writes "Falk eSolutions AG is claiming it can detect and defeat pop-up and pop-under ad blockers. The best quote is that when they detect an ad blocker they will 'replace a pop-up or pop-under ad with what are called "floating" ads, or ads that appear as transparent images over Web-site content.' As far as I am concerned they can place as many transparent images as they want. He probably meant translucent. It should be easy to defeat the detection, after all visit a web site, the pop-up blocker detects a Javascript command, then doesn't run it. Replace this with: the pop-up blocker detects the Javascript command, runs it, then places the result into a bit-bucket. Any Mozilla devs here?" WebGangsta adds "While this may ignite another round of online advertising purchasing, this news doesn't affect anybody who uses a customized HOSTS file to stop the majority of ads from appearing anyway."

5 of 661 comments (clear)

  1. Just like the old saying by Anonymous Coward · · Score: 5, Funny

    When you outlaw popup blocking blockers only outlaw popup blocking blockers will block popup blocking blockers.

  2. Re:ho-hum by Anonymous Coward · · Score: 5, Funny
    They're likely talking about layers.. which is something that Adblock already deals with.

    For a moment I thought you were linking to some great new software that stopped lawyers ... now THAT'd be a great new product!

  3. Re:ho-hum by Walkiry · · Score: 4, Funny

    You mean like this?

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    ---- Take the Space Quiz!
  4. Re:These guys missed the boat. by ffsnjb · · Score: 4, Funny

    I clicked a TreeLoot banner ad once ( I was bored with nothing to do). Because of that one click, I've had a free subscription to Playboy since 1999, I think it expires in 2006. Now that was some good advertising money well spent by someone... They gave away a product, and had to pay to give it away! hehe.

    Will I pay to renew in a couple years? Hell no. Will I click another banner ad to do so for free? Oh yeah.

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    "Why do you consent to live in ignorance and fear?" - Bad Religion
  5. Re:why by tomstdenis · · Score: 5, Funny

    W.h.y. d.0.!!!y.0.u....T.H.1.n.k..t.h.3.y. @.r.e. t.r.y.i.n.g. t0 g3t t.h.r.o.u.g.h. y.0.u.r. s.p.4.m. f.1.1.t.3.r.z.???? ;-)

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    Someday, I'll have a real sig.