New Online Ad Technology To Bypass Popup Blockers

RetroGeek writes "Falk eSolutions AG is claiming it can detect and defeat pop-up and pop-under ad blockers. The best quote is that when they detect an ad blocker they will 'replace a pop-up or pop-under ad with what are called "floating" ads, or ads that appear as transparent images over Web-site content.' As far as I am concerned they can place as many transparent images as they want. He probably meant translucent. It should be easy to defeat the detection, after all visit a web site, the pop-up blocker detects a Javascript command, then doesn't run it. Replace this with: the pop-up blocker detects the Javascript command, runs it, then places the result into a bit-bucket. Any Mozilla devs here?" WebGangsta adds "While this may ignite another round of online advertising purchasing, this news doesn't affect anybody who uses a customized HOSTS file to stop the majority of ads from appearing anyway."

Comments

Re:why

[Le Marteau]

If the people who are working on this actually cared about offending people, they wouldn't be working in marketing.

True. A child does not exactly grow up dreaming about going into marketing - it kind of just happens to some of the weaker willed and morally challenged.

In order to go into marketing, one cannot be truly human. But it also goes to the fact that marketing is a career that one chooses once one has graduated college and realizes one has no other skills companies want.