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India's Secret Army Of Online Ad 'Clickers'

TI-99/4A's RULE writes "Just when I thought I'd heard everything, I just read that, according to The Times of India, there are hordes of people in India clicking pay per click ads for a share of the CPC earnings. Have we gone back to the dotcom boom days again where people are tossing money away on stuff like this? Or is this just a temporary blip, with paid-per action sites like CurrentCodes representing more of a norm in online marketing?"

7 of 297 comments (clear)

  1. Where is the money coming from? by Ra5pu7in · · Score: 4, Interesting

    Advertisers? Definitely won't last long. Marketing loves to spend money on new ideas, but any business that lets them run amok without any cost to results will go bankrupt.

    I wonder if this click-happy group also clicks on virus-laden emails. To me, that would be far more frightening -- hundreds of thousands of infected machines in India pouring spam through a multitude of ISPs. Yuck.

    --
    I was taking one day at a time, but then several days got together and ambushed me. (from a Rhymes with Orange comic)
  2. Current Codes? by guinsu · · Score: 4, Interesting

    WTF does that have to do with your story? Sounds like someone just wanted to drive extra traffic to their deal site with an unrelated link in the story.

  3. Back in the boom days... by ElGuapoGolf · · Score: 5, Interesting


    My old company, MarketSource, used to run this website called Ontap.com, which was billed as "the place where college students live online". (Yeah, I know that if you go there now it's a liquor distributor or somesuch, which is actually closer to what college students actually do, but I digress..)

    Anyhow, the management had this notion that they could pay for everything with online advertising. Who wouldn't want to run ads aimed at the very lucrative college crowd? And we were paid per ad impression!

    Of course, the money coming in wasn't as much as was hoped for by management. Trouble was, nobody was visiting the site. So someone came up with the bright idea of refreshing ads every 30 seconds or so. Which also led to the plea from management to "leave your computer on 24/7 with your browser opened to our site". Kinda like using a thimble to bail out the Titanic, but hey....

    This also led to discussion where management would say things like, "We need to make X new feature as complicated as possible... instead of doing it in 3 pages, let's do it in 7 cos then we'll serve more ads".

    The only good thing that ever came out of that site was the fact we sent a famous midget (Verne Troyer) off to some 17 year old girl's prom. I hope he didn't hump her like he did the laser in APII.

  4. Ahh, the good ol' days of getting $$ from clicks.. by DroopyStonx · · Score: 4, Interesting

    Used to run a warez FTP in IRC back in the day.

    Had the ol' "To get into my site, visit this URL [url to paying click site] and search for "shampoo". The first word of the second paragraph + the third word of the fouth paragraph of the first item listed is the password to get in."

    I'd rack up like $100 a week for like 2 months. I couldn't believe it worked, but looking back on it, it's unbelievable I never got caught.

    --
    We have secretly replaced these Slashdot mods' sense of humor with a rusty nail. Let's see if they notice!!
  5. Re:Do they actually sit there clicking? by dcrocha · · Score: 5, Interesting

    Back in 2000, a friend of mine used to leave his computer turned on 24/7 with that stupid AllAdvantages software showing up lots of ads. He expected to make hundreds of dollars, as advertised.

    After 4 months of extreme adclicking, he received a U$35,00 and was not very happy about the amount, but decided to cash it anyway. We are from Brazil, so when we need to cache a check from US, we need to go to Citibank. There, they charged him U$70,00 to cash the check. I had the biggest laugh of my life and he thought about a lawsuit AllAdvantages, but I told him that the lawyers would charge him a lot more than the money he wanted to receive.

  6. I bought the paper for those glossy ads by Wokan · · Score: 4, Interesting

    My wife has me pick up the Sunday paper for the coupons. The news gets dumped in the trash because we read it online already.

  7. I suspect there's an even better solution... by gengee · · Score: 4, Interesting

    Sites like TicketMaster use captchas -- images of slightly distorted words which are hard for computers to interpret, but simple for humans -- to prevent spammers and bots from using (abusing) their services. I think some blog softwares have these simlple Turing tests built in as well.

    Spammers and bot masters have come up with an incredibly simple solution, though. Pr0n.

    Throw up a website with twenty or thirty thousand high-quality, free pr0n images. The catch? You have to type in the characters or words displayed in a captcha for every 'n' pr0n images.

    Instant, distributed, human captcha OCR. If your pr0n site has heavy enough traffic, you can do this distributed captcha OCR fairly quickly -- sometimes in under a minute.

    Why not do the same thing here. (Referer:? How to track the click @ the pr0n site? (JavaScript (a la WebTrends SDC?))).

    I'm not sure of the details, but I suspect it would work.

    --
    - James