Slashdot Mirror
India's Secret Army Of Online Ad 'Clickers'
TI-99/4A's RULE writes "Just when I thought I'd heard everything, I just read that, according to The Times of India, there are hordes of people in India clicking pay per click ads for a share of the CPC earnings. Have we gone back to the dotcom boom days again where people are tossing money away on stuff like this? Or is this just a temporary blip, with paid-per action sites like CurrentCodes representing more of a norm in online marketing?"
My old company, MarketSource, used to run this website called Ontap.com, which was billed as "the place where college students live online". (Yeah, I know that if you go there now it's a liquor distributor or somesuch, which is actually closer to what college students actually do, but I digress..)
Anyhow, the management had this notion that they could pay for everything with online advertising. Who wouldn't want to run ads aimed at the very lucrative college crowd? And we were paid per ad impression!
Of course, the money coming in wasn't as much as was hoped for by management. Trouble was, nobody was visiting the site. So someone came up with the bright idea of refreshing ads every 30 seconds or so. Which also led to the plea from management to "leave your computer on 24/7 with your browser opened to our site". Kinda like using a thimble to bail out the Titanic, but hey....
This also led to discussion where management would say things like, "We need to make X new feature as complicated as possible... instead of doing it in 3 pages, let's do it in 7 cos then we'll serve more ads".
The only good thing that ever came out of that site was the fact we sent a famous midget (Verne Troyer) off to some 17 year old girl's prom. I hope he didn't hump her like he did the laser in APII.
Back in 2000, a friend of mine used to leave his computer turned on 24/7 with that stupid AllAdvantages software showing up lots of ads. He expected to make hundreds of dollars, as advertised.
After 4 months of extreme adclicking, he received a U$35,00 and was not very happy about the amount, but decided to cash it anyway. We are from Brazil, so when we need to cache a check from US, we need to go to Citibank. There, they charged him U$70,00 to cash the check. I had the biggest laugh of my life and he thought about a lawsuit AllAdvantages, but I told him that the lawyers would charge him a lot more than the money he wanted to receive.