Microsoft Will Sell Whitelist Services For Hotmail

Posted by timothy on Wednesday May 5, 2004 @12:39AM from the get-what-you-pay-for dept.

Ec|ipse writes "Looks like Microsoft has found another way to make money, this time from spam. Microsoft has adopted a "whitelist" program (Bonded Sender by IronPort) which will allow marketers to pay Microsoft so that they are included on a special whitelist, guaranteeing uninteruptable delivery of their messages to Hotmail and MSN users. You can catch the full article at Excite. I especially like the nice naming for spammers, calling them 'marketers' sounds so much more legitimate." mgibbs adds "Hopefully the $20K fine that results from abuse of this system is enough to deter spammers."

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personal experience by astanley218 · 2004-05-05 00:54 · Score: 5, Informative

My company was informed of this bonded sender program by MSN/Hotmail support 2 months ago. At the time they claimed the Bonded Sender program was a third-party service with no affiliation to MSN/Hotmail or Microsoft. At the same time, they also claimed that even if you DO subscribe to the bonded sender program MSN/Hotmail will give no guarantee that your emails will be delivered!