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GPS Cell Phone in Soda Can Form

Posted by michael on from the new-coke dept.

Myko writes "PhoneScoop.com reports that Coca Cola has unleashed a new GPS enabled cell phone for a new promo. Apparently the user will push one button which will auto dial a Coke rep that will tell them they won an SUV. They'll then press and enable the GPS and the prize squad will drive to their location with the prize. So the big question is, will the phone give off any residual waves that will allow custom made detection equipment to find the right 12 pack, similar to the tilt and win iTunes trick? :)" We mentioned this last year, but it wasn't clear how the GPS-in-a-can trick was going to work.

3 of 301 comments (clear)

  1. Cola Contests by bobej1977 · · Score: 5, Informative
    Presumably, they're smart enough to not turn the thing on until you pushed the button. Your coca-cola probably gets bottled in your town or a nearby small town. My town of 100k has it's own bottler. They'll know which districts are getting a can so that their prize patrols can be ready.

    On a side note, I went to school with a kid who won a Jeep in the Pepsi contest where each cap had a word and you had to make phrases. The phrase was like 'DO IT' or something. The Jeep had a ton of pepsi stickers all over it and the contract he signed required that he could not sell it or remove any of the stickers for one year. Of course he had to pay the tax on the $20,000 vehicle before they would hand it over. Still better than a kick in the pants, but it's amazing the hoops they make you jump through.

    --
    The meek shall inherit the earth, in 3 by 6 plots. - Lazerus Long
    1. Re:Cola Contests by SoCalChris · · Score: 5, Informative

      I won a Honda Civic on the radio a few years ago, here in Los Angeles.

      Before I could even take possesion of the car, I had to pay sales tax, title & registration - About $2,000.

      In addition to that, the value of the car was added to my yaerly earnings. Honda had to report the value of the car to the IRS. They reported it as being a $21,000 Civic. Of course, fully loaded Civics can be bought for much less than that, so the IRS allows you to do a fair market adjustment, and only be taxed on what you would have paid for the car had you bought it. I was able to knock it's value down to around $15,000.

      When I had to do the taxes for that year, the $15,000 added to my income because of the car put me into the next highest tax bracket, and I ended up owing just over $6,000 in income taxes since I hadn't taken out any withholding for the additional income.

      I ended up selling the car to pay the taxes, but I had a pretty good, reliable car for almost a year that I put almost 40,000 miles on.

      If any one is interested, here's a picture of the car I won. Blink 182 Civic

  2. Nokia? by earthloop · · Score: 5, Informative

    Looking at the FCC docs, and this one in particular. The is a photo of the bottom of the can. On the bottom is a label, on this is text that says "Made in Finland". What the betting that the device has been made by Nokia?