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GPS Cell Phone in Soda Can Form

Posted by michael on from the new-coke dept.

Myko writes "PhoneScoop.com reports that Coca Cola has unleashed a new GPS enabled cell phone for a new promo. Apparently the user will push one button which will auto dial a Coke rep that will tell them they won an SUV. They'll then press and enable the GPS and the prize squad will drive to their location with the prize. So the big question is, will the phone give off any residual waves that will allow custom made detection equipment to find the right 12 pack, similar to the tilt and win iTunes trick? :)" We mentioned this last year, but it wasn't clear how the GPS-in-a-can trick was going to work.

4 of 301 comments (clear)

  1. No Purchase Necessary? by taped2thedesk · · Score: 4, Interesting

    How will the "no purchase necessary" part of this promo work? I can't see them mailing out cans to people who send in a postcard... or are companies not required to do "no purchase necessary" anymore?

    1. Re:No Purchase Necessary? by LostCluster · · Score: 4, Interesting

      The only part of "no purchase necessary" that they need to take care of is making sure that the odds of a postcard winning are the same as the odds of a 12-pack winning.

      Most likely, the cans won't be the actual "game piece". Instead, they'll print up serial-numbered cards, most of which say "You Lose" and one for each car they have will say "You Win!" They'll shuffle up the cards, and then drop one into each specially marked 12-pack and keep a pile aside for the mail-in entries.

      12-packs that get the winning game pieces will also get the cell phone gadget. People who end up with a winning gamepiece in their SASE will get a phone number to call to claim their prize. The key thing will be that the odds of getting a a winning piece instead of a loser has to be the same by both methods... at that point, "no purchase necessary" is taken care of.

  2. lets get to the important Slashdot question... by Ubergrendle · · Score: 4, Interesting

    Do i get to keep the GPS enabled phone!?!?!?

    --
    John Maynard Keynes: "When the facts change, I change my mind. What do you do?"
  3. Re:Off the air... by jamonterrell · · Score: 5, Interesting

    I'm concerned less with it giving off any emissions rather than it acting differently when having emissions bounced off of it. Different electronic gadgets will alter waves that are bounced off of them in different ways, very much in the way RFIDs work. It's very likely that it can be detected, as a can full of soda would certainly respond differently than a can full of GPS/Cellphone. You could also do the same thing with a sonar-type device configured to measure the density of the material inside the can. The point is, however, it's all pointless because with the amount of coke moved out in the time period that this competition will run is inconceivable. Unless the device were screaming "I'M OVER HERE, OH YEAH, AND I'M THE WINNING COKE CAN" you aren't likely to find it even if you're in the same store as it, at the same time as it happens to be passing through.
    Oh yeah, and to address the other post regarding them knowing the approximate location so they can rush out to it when they press the button. I say good luck to them with that. I'd find it very funny if the person who gets it happens to pick up a 12pack just before returning on a flight from Miama, FL, to Portland, OR. That'd mess up their plans to seem all cool by rushing out to the site of the can within 10-20 minutes with a TV crew, now woudln't it? :)

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