Is eBay Worse Than Early Sears Catalogs?

prostoalex writes "The New York Times claims eBay can learn a lot from the early Sears catalogs, which promised unconditional returns (postage paid by Sears) in case there is any dissatisfaction with the product even if the product behaves exactly as described. Apparently eBay is doing something right, but with no buyer protection, no seller authentication, and no desire to participate in seller-buyer conflicts, no return policy, can the business model be sustained?"