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Telecom Carriers Use Deceptive Advertising

theodp writes "Regulatory Programs Fee. It sure sounds like a government tax. It isn't. The latest addition to T-Mobile's monthly bill is merely the latest example of telephone companies passing their own cost of doing business to customers with an array of surcharges that one might easily mistake for taxes being collected on behalf of the government. With millions of subscribers at each company, these less-than-forthright fees add billions of dollars per year in extra revenue without raising advertised rates."

25 of 285 comments (clear)

  1. Isn't there some code of ethics in the US? by King_of_Prussia · · Score: 2, Insightful

    Where I come from, the consumer protection authority jumps all over companies who don't include fees like this in advertised costs. I bet sleazeballs like this charge a hefty early disconnection fee too...

    --

    Making the moon less necessary since 1998.

  2. Re:Deceptive, not illegal by TykeClone · · Score: 5, Insightful

    There are no taxes on businesses - All taxes are passed on to their customers. Telecoms just are kind enough to itemize it.

    --
    A fine is a tax you pay for doing wrong and a tax is a fine you pay for doing all right.
  3. That _is_ a tax - a corporate tax by Whumpsnatz · · Score: 4, Insightful

    If you can't get the product (phone service) without paying that extra, then as far as I'm concerned, it's a tax, especially if you really do need the service.

    When I add up all those outrageous charges, I calculate that taxes (by my definition) amount to about half the cost - if not more.

    Really makes me want to totally disconnect. But then how would I complain on Slashdot?

    More to the point, those charges only happen when the politicians allow (or encourage) it. Here in Florida, the politicos passed a bill that allows a 70% increase in basic rates. I'm taking names.

  4. Scrutinize, deny, withdraw by tomstdenis · · Score: 2, Insightful

    Always scrutinize contracts, get things on tape if you have the time. When stupid charges pop up deny them. If they don't then withdraw absolutely every add-on [call display, voicemail, net access] that you don't need.

    Not like you will "hurt" the company since there's always another moron to take your place but you can make "your" stand and at the very least have a lower bill to show for it [even if it still has a moron-fee] attached to it.

    Tom

    --
    Someday, I'll have a real sig.
  5. Re:Deceptive, not illegal by TykeClone · · Score: 4, Insightful
    No I don't, but I also don't think that if corporate taxes go to 0% that we would see price cuts either.

    In the last couple of years, we've been in an environment where most businesses have had no pricing power - near 0% inflation has made it so that no one could raise prices.

    Now that the economy is starting to pick back up, prices will be easier to raise and I suspsect that most companies will be passing on the increased taxes of the last couple of years (you don't think that the states have been sitting idly by, do you?) on to consumers.

    I think that a close to ideal tax structure (at least for businesses) would be a sales tax - that way everyone would be up front about what the government gets.

    --
    A fine is a tax you pay for doing wrong and a tax is a fine you pay for doing all right.
  6. Re:So who is supposed to pay for increased overhea by LostCluster · · Score: 2, Insightful

    Number portablity was actually a break-even proposition for most of the cell phone carriers.

    It turned out to be a knockout blow to AT&T Wireless because they botched an IT upgrade that ended up not allowing them to accept new customers during the critical moments when portability first opened up. All off the other companies, ended up just trading customers leading to higher customer satisfaction rates.

    In short, this was one of the best advertising boons the cell providers ever had, as unhappy customers could move to a company that better serves them, and overall customer complaints went down.

  7. uh by Peyna · · Score: 2, Insightful

    latest example of telephone companies passing their own cost of doing business to customers

    Isn't that what companies do? You pay them to do some service or deliver some good, and as such you're always paying their cost of doing business plus some for their profit.

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    What?
  8. Re:Big Fat Duh! by tomstdenis · · Score: 5, Insightful

    No, deception but not illegal is called "modern business". It's gotten to the point that to make more money than your competitor you don't make a better product [why? Standards are fairly subjective nowadays]. Instead you trap your customers into useless deadend contracts and then tact on this charge and that charge.

    Banks are by far the most useless institution I've seen. For instance, I get paid via cashier cheques made out to my name. However, if I walk into another branch of the same bank I can't cash the cheque despite the fact every teller has a new-fangled computer with a 17" LCD monitor [which probably cost serious coin].

    Every time I see a teller it costs money. Whenver I cash my cheque it costs me money [2% + fee to change from USD to CDN]. Whenever I take out money from non-branch ABMs it costs me money. etc, etc, etc.

    Then you get into bank hours which are often anywhere starting from 9 to 11am and ending from 3 to 5pm totally useless for students and the employed.

    Then you get into the stupid tellers. Who rarely follow procedure [one teller will cash your cheque without a hold another with a 20 *BUSINESS* days hold].

    Then commercials tell you "you are first, we are here to put you first, if you are not first then we are not doing out job to put you first. You are the first important job we deal with because as our first customer you will get the first attention you firstly deserve" which are just trying to hide the fact that banks don't give a rats ass about customers. If they can find a way to make a buck off a customer [including raping you up the ass when you're not looking] they'll certainly try.

    Personally if I could find another way to turn a cashier cheque into rent+school+bill+food I would do it in a heart beat.

    Back on topic. Phone companies pretty much work on the same M.O. Using stupid commercials to blindside the customer into signing 3yr contracts for plans they don't need, can't use and wouldn't want given the option. 60 "anytime minutes", unlimited weekends, 0.30$/m net access, bullshit bullshit bullshit.

    Personally I'd love to see a plan "you pick up da phone and you can talk", no net, no ring tones no stupid extras. Just a fucking phone. These "value added gourmet quality" additions are just there to cover up the fact that you pay too much for the little coverage/service you get. It's like adding salt to dog shit and calling it steak.

    That's my rant and I'm sticking to it.

    Tom

    --
    Someday, I'll have a real sig.
  9. Re:yeah, exactly, "cost of doing business" by profet · · Score: 5, Insightful

    No one is saying they shouldn't make money.

    The gripe is that they are using the old bait and switch tactic, by disguising extra fees as taxes.

    So instead of advertising a plan for $50/month + tax...its actually $40/month + tax + B.S. charges.

  10. overhead is fine, dishonesty is not by David+Jao · · Score: 4, Insightful
    But honestly, if services are going to be mandated, we have to expect to pay for them.

    The complaint is not that we have to pay for them. The complaint is that these fees are not honestly disclosed to the customer until after the customer is already signed up, in many cases to a long term contract.

    Without up front disclosure of the amounts of the fees, it is impossible to make an informed choice of telecom company based on what the service really costs. The practice of hidden fees also unfairly penalizes those companies that satisfy the mandates more efficiently and thus can charge lower fees.

    In short, nobody minds fees. The problem is the way the telecom companies deceptively advertise their prices without the fees.

  11. Take some business classes by Ruprecht+the+Monkeyb · · Score: 2, Insightful
    the latest example of telephone companies passing their own cost of doing business to customers

    Oh good lord. All companies pass their cost of doing business on to the customer. Put down your copy of the Communist Manifesto and step away from it slowly. Companies don't pay for operating expenses, taxes, payroll, or anything else. It all ultimately comes out of the pocket of their customers. Or do you think these companies stole their money from leprechauns?
  12. Re:Not with AT&T by DAldredge · · Score: 5, Insightful

    But they don't include those fees in their TV, radio or print ads, do they?

    THAT is what upsets people.

  13. Itemized Bills by Fiz+Ocelot · · Score: 4, Insightful
    Just a thought, I bet if all of our bills for everything we buy were entirely itemized, we'd be quite outraged about these things a lot more often.

    Simple example: What if Starbucks showed the actual cost of making that cup of coffee on the bill seperate from the markup at the register? People already know they're very expensive, but if they "really" saw it things would be different.

    Now there is a lot of information you can get if you do some research into the company financial reports, but your average person is not going to do that.

  14. Every business does this, just not so obviously by jbs0902 · · Score: 4, Insightful

    companies passing their own cost of doing business to customers

    You have to be kidding me!

    Every company in the entire world since the beginning of time has tried to do this. Even St. Thomas Aquinas thought passing your cost of business on to your customers was OK. And, Thomas was the champion of the idea that a merchant should charge only just enough to cover his labor expenses (sacrifices).

    The complaint that "companies pass their cost of business along" is the same as arguing that either (a) the company owes you something, and you should get something for nothing, or (b) the company's charges to you should be totally arbitrary and capricious and have nothing to do with want the service costs to provide. I'll admit that the cost-plus model of pricing is just a starting point, but the cost of goods usually sets the floor as to the price of the good.

    From the article:
    In truth, many of the surcharges like those imposed this year by DSL and wireless providers reflect real costs related to each company's compliance and payments in support of government-mandated "public goods."

    So, these really are costs imposed by the government (i.e. taxes). The telco companies have just made the decision to let the customer know how much the government regulation is adding to the cost of the phone service. I fail to see how this is different from advertising the price of your goods non-inclusive of sales tax.

    Is the argument against this that people should not know how much their government charges them in taxes? Granted the "tax included" pricing philosophy is easier to budget for, and I assume that is the "moral outrage" that the price you agreed to isn't what you are charged, but the rest is effectively sales taxes. It is annoying but talk to your government about it.

    1. Re:Every business does this, just not so obviously by bug506 · · Score: 2, Insightful

      I fail to see how this is different from advertising the price of your goods non-inclusive of sales tax

      The difference is that the state government charging the sales tax doesn't let the company charge whatever they think is "reasonable" for a sales tax. The sales tax rate is the same across all companies in a given area.

      Because of this, a customer can easily compare the prices from, say, Fry's and Best Buy. If Fry's advertises $18 for a DVD, and Best Buy charges $20 for the same DVD, I know the DVD will be cheaper at Fry's (even including the sales tax).

      When Sprint advertises a plan for $48 and Verizon advertises a plan for $50, there is no easy way for me to compare these two plans. Both plans will charge me the same tax, but since they are free to set the regulatory fees to anything "reasonable," I can't be sure that Sprint is the better deal. Sprint may decide that $6 is a reasonable fee, but Verizon might decide that $3 is reasonable.

      Of course, you could argue that Verizon should then match Sprint's fees and then lower their "advertised price," but that is exactly the problem. The companies would be competing on who could most conceal the real cost of their service.

      These "hidden fees" may be less of an issue if the government set the actual fee (like they set the percentage of a tax). Then, you would know that all of the phone companies were charging the same rate, and you could actually compare advertised prices.

    2. Re:Every business does this, just not so obviously by PsiPsiStar · · Score: 2, Insightful

      Ya know, you start with 'you've got to be kidding me' but you seem to have halfway figured things out after a few paragraphs of typing.

      Companies are advertising one price and charging another. Sometimes these extra fees are taxes and some times they are just designed to look like them so folks don't argue. If companies want to send notes to their customers telling them how much of the cost on their phone is taxes, wonderful. But it's dishonest for companies to collect more money than the advertised price, and should be illegal. If the government charges a special tax, that means merchants should have to roll that money into
      into their advertised price rather than hide it. Likewise, adding exhorbinant 'shipping and handling fees' for mail order should be illegal. If you charge exactly the price of the shipping, so be it, but often 'shipping and handling' fees are simply a way of collecting more profit once the consumer has shopped around and thought they made the right decision.

      If Mr. Aquinas starts selling cell phones, you let me know, okay?

      --

      ___
      It's the end of my comment as I know it and I feel fine.
  15. Headline. by Raven42rac · · Score: 2, Insightful

    Instead of "Telecom Carriers Use Deceptive Advertising", shouldn't the headline read "Telecom Carriers Use Deceptive Billing "?

    --
    I hate sigs.
  16. Re:Deceptive, not illegal by Anonymous Coward · · Score: 5, Insightful

    So, because it's not breaking any laws, and they're only innocently taking advantage of people not reading the 5,000 page included agreements, we should let this go?

    Don't you get kind of fed up with companies taking advantage of people? Why is this so accepted in this country? Shouldn't we start doing something to companies that blatantly lie to costomers to gain their business? How long are you going to allow people to get screwed over and then point the finger at the individual because it's "their fault" they didn't take time out of their 50 hour workweek to deal with one-of-several-hundred companies bullshit lies?

  17. Why is this here? by BCW2 · · Score: 4, Insightful

    1. There is a difference between advertising and billing.
    2. All advertisments are lies to one extent or another. Some are smooth and some hit like a sledghammer.
    3. 99.9% of prices advertised are before sales tax.

    Add the fact that telephone companies (cell or landline) are the worst at this of any industry. Hell, they make electric and cable TV companies look honest, and most of us know better.

    Why is this news? It's just business as usual in the good ol US of A.

    --
    Professional Politicians are not the solution, they ARE the problem.
  18. t-Mobile is A-OK in my book by valmont · · Score: 2, Insightful

    Every month i get a picture of Catherine Zeta-Jones with my mobile phone bill. As far as i'm concerned they could charge me another $20, I wouldn't peep. Rename it to Catherine fee. She's like the most beautiful woman on the planet *and* I get her in the mail every month! OMG.

    Joking aside, i'm insanely happy with the t-mobile service. I've found their customer service stellar and the deal i have is pretty sweet: 1000 anytime minutes + unlimited nights and weekends: $40/month. I'm shellin' another $10/month for unlimited t-zones, which gives me unlimited texting, email sending/receiving (pictures, sounds and all), basically unlimited data transfer.

    anyhoo. Go Catherine! :D

  19. Re:Deceptive, not illegal by SagSaw · · Score: 5, Insightful

    Of course, such is big business. When you buy a car, you pay a "transportation fee" for getting the car from the factory to the dealership.

    As far as I'm concerned, there is nothing wrong with these practices so long as the fees are disclosed to the purcahser before they have to commit to the purchase (or lease, other contract). In the case of the trasportion fee on new cars, it is listed on the sticker, and is a part of the sticker price.

    This would be equivalant to the telco companies simply stating that $17.47 of your $59.99/month plan goes towards regulatory compliance.

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    Come test your mettle in the world of Alter Aeon!
  20. Speaking as a Canadian... by Mark_MF-WN · · Score: 2, Insightful
    Speaking as a Canadian, and paying 15 fucking percent sales tax where I live, I can assure you that sales taxes are the LAST thing any reasonable economy should implement. It drives off tourism, makes price-gauging more difficult, and is virtually impossible to eliminate once it's in place.

    I'd happily pay a bunch of extra income tax and deal with higher prices, if it meant eliminating the PST and GST.

  21. Re:TracFone by Motherfucking+Shit · · Score: 2, Insightful
    I pay $95 per year (yes, year!) for 150 minutes. [snip] Minutes roll over to the next year if you don't use them.
    1980 called, and they want their cellular plan back. Am I misreading, or are you paying $95 for 150 minutes to use over a year's time? 2.9 minutes a month for $7.91 a month, and you call that a great cell phone service?

    Please tell me that you meant to say you're paying $95/year for 150 minutes/month. Even at that, you can get twenty times the minutes for about four times as much. And if you don't need the minutes, you can buy a prepaid "emergencies only" phone to carry in your car's glove compartment for far less than $95!
    --
    "BSD: Free as in speech. Linux: Free as in beer. Windows 10: Free as in herpes." --Man On Pink Corner in #52607549.
  22. Re:Deceptive, not illegal by cft_128 · · Score: 2, Insightful
    I'd rather see the carrier pay a penalty to the subscriber for non-performance of the contract. Or best, just have the carrier honour the original agreement as written

    I'd like to see the carrier pay the same fee that I would have to pay them if I terminated the contract early. Not likely but I would like to see it.

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    Underloved Movies and Pub Quiz: donotquestionme.org

  23. Re:Deceptive, not illegal by LaCosaNostradamus · · Score: 4, Insightful

    Firstly, what's happening here is more deceptive than fraudulent. In short, it's predation upon consumer ignorance, and government has no responsibility for the contents of your mind.

    Companies that take advantage of people like this should lose their customer base. Nobody needs a cellphone, dipshit. The demand for cellphones is at an appallingly insensible high point and people should right-size their needs. I see poor people walking along with cellphones. They are getting exactly what they deserve.

    So, I blame the consumer. I already know businessmen are scumbags, but they are free to humiliate themselves in public with their slimy business practices. People put up with it since they are sheep. Stop being sheep!

    Businesses that act like trapdoor spiders -- inviting people in with simple slogans them baffling them with conditions and other bullshit -- should lose their customers. A 5000-page "agreement" is an outrageous sign that they want to fuck you over. Learn to identify the signs and then shun them. Power comes from the people, not officials. We The People can shut down any business we chose ... without reliance upon the assholes in the legislature.

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    [You have a stable society when some nut guns down a schoolyard and the law doesn't change.]