SCO Prides Itself on Inspiring FUD
ronaldb64 writes "According to a recent press release they are "...honored to be named among the many influential companies that comprise the SD Times 100. We pride ourselves in the work we do to create world renowned Unix-based solutions designed by some of the most experienced and outstanding engineers in the industry," said Jeff Hunsaker, senior vice president and general manager, SCO's UNIX Division.
What is the reason for the SD Times nomination? "The company's legal assaults on IBM and Linux users dominated 2003's tech headlines and shook up the open-source community. No other IT topic inspires such fervent debate, fear, uncertainty and doubt.". I guess any press is good press these days for SCO. Congratulations..."
Seriously, is SCO actually creating new products right now? (other than the product of lawsuits, $699 profits, FUD, scare, etc). Actual user/consumer/business products?
Don't blame Durga. I voted for Centauri.
Although FUD needs to be constantly and consistently fought in corporations by knowledgable IT employees, FUD is a legitimate marketing technique. It ~works~. Few, if any, businessmen knew who SCO was 2 years ago, but now they have almost universal brand-name recognition.
So, full marks for their marketing and communications strategy. Its distasteful and full of lies, but so far they've been effective at getting their message out, and have avoided any consequences (e.g. perjury; public backlash) to this date.
The real question, though, is whether they will be able to translate this notoreity into $. Can they execute a business plan that will translate into consistent streams of revenue? Given their poor execution so far (e.g. they have not strategy outside of lawyers) I think not. If they get out of this intact, or maybe with a blip of one time profit on their books, they should count themselves lucky!
John Maynard Keynes: "When the facts change, I change my mind. What do you do?"
And what is up with that shirt Marc Fleury is wearing? OK, he's French, but still!
What I'm listening to now on Pandora...
READ THIS multi-page tiff: IBM's reply
IBM roasts SCO for the lack of evidence and delay tactics. Practicaly asks the Judge for a contempt of court ruling.