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Apple Creates new iPod and Macintosh Divisions

Posted by pudge on from the shades-of-newton-except-successful dept.

KH2002 writes "According to a New York Times/Reuters report, Apple is creating a separate division for the iPod. Apple Senior VP Hardware Engineering, Jon Rubenstein, will head the iPod division, and Executive VP of Worldwide Sales and Operations Tim Cook will lead the Mac division. The report quotes a spokesman as saying, 'This organizational refinement will focus our talent and resources even more precisely on our industry-leading Macintosh computers and the wildly successful iPod.'"

2 of 146 comments (clear)

  1. Re:Better focus or Mac to be axed? by pauljlucas · · Score: 5, Interesting
    Apple decreases the emphasis on its Computer division to focus more and more effort on the Music side. The Mac as we know it disappears.
    As nice as it is, the iPod is pretty much a one-trick pony. Do you really think Apple could sustain itself on the (relatively small) profit margins of the iPod alone? Additionally, iTunes and the iTMS are presumeably staying in the Mac division. The FireWire sync of one's entire music library fom iTunes is the killer feature of the iPod. The iPod division will still have to work closely with the Mac division.

    What I'm hoping will happen with the iPod division will be that they will start making their own iPod accessories. What I really want is a car head unit that has a slot that one just pops the iPod into. Current iPod adapter solutions are all crap and don't measure up to Apple design standards.

    --
    If you reply, do so only to what I explicitly wrote. If I didn't write it, don't assume or infer it.
  2. Possible motive: by Anonymous Coward · · Score: 5, Interesting

    Besides moolah. When I read this report I thought it may be a response to Apple Records pressure and a preemptive action to divorce the music selling business the content creation side of the equation.