Xbox Chief Robbie Bach on Cross-Platform Gaming, More

securitas writes "The Seattle Times' Kim Peterson interviews Microsoft Xbox chief Robbie Bach about cross-platform gaming, recent Microsoft game developer layoffs, the lack of profitability of the Xbox division, the threat that Sony PSP poses to Windows Portable Media Center devices, the lack of a portable Xbox gaming device, competition from Sony, mass market games, and Halo 2. It's a long interview but worth taking time to read." S!: Also, GameSpot's two-part interview with Yoshihiro Maruyama and Mike Fischer of Microsoft Japan discusses "how they plan on leveraging the hardcore gamer and cultural nuances to increase [Xbox] awareness, loyalty, and sales."