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Bob Muglia on Longhorn Server, Linux and Blackcomb
An anonymous reader writes "In a wide-ranging interview, Microsoft's senior VP Bob Muglia talks about the work involved in getting Longhorn Server out by 2007. He also gives the lowdown on the next major release of Windows Server, code-named Blackcomb. 'If Indigo (a major feature of Longhorn) took four years to develop, some major infrastructure things inside Blackcomb will also take four years to develop,' Muglia said. On competition from Linux, he said: 'When I think of Linux, I don't think about it as our competitor. I think about Linux as a technology that is used by our competitors to build competitive offerings.' Very different from what Steve Ballmer and Bill Gates have been saying but Muglia says he's trying to teach them a thing or two."
'When I think of Linux, I don't think about it as our competitor. I think about Linux as a technology that is used by our competitors to build competitive offerings.'
Well, that's true enough. Linux does NOT compete with Microsoft, and in fact never did. A Linux distribution company such as Red Hat competes with Microsoft and a Linux distribution competes with a Microsoft product such as NT.
It's like back in the day, Intel sent a sales rep to my (then) employer asking how Intel could help us. We explained the score to him: we don't buy Intel. What we buy is Compaq (i.e. complete systems) and if they happen to have Intel in fair enough, but really, that's Compaq's decision, we don't care.
Thus it is with Linux. The average person DOES NOT CARE whether the kernel on their system is Linux or the NT kernel or Mach or anything else. They just want to run their applications to get the stuff they want to do done.
A server shouldn't need to be the most complicated thing ever. Fundamentally, it does a fairly simple job. Making it 'more complex than ever' makes me want to use something else! (I'm a Tech. Director).
Wouldn't it be cool if MS said "Hey this new OS will use half the resources, be 99% secure, and run on a reasonable spec PC, and be simple to use and understand". Don't think we'll be getting that somehow though...
Still, I suppose from a business point of view they have to keep swimming, like sharks.
"This is your life, and it's ending one second at a time."
OK ok, so its not a competitor but a competing product, and the companies such as RH, suse selling it and providing support are the competitors. What is the practical difference?
For one thing, it's way harder to fight. It means they aren't fighting a competitor, they are fighting a paradigm shift. IBM may wave the Linux flag, but the real danger is that they are getting away from selling software and focusing on solving problems for businesses more cheaply. SCO could kill Linux, and IBM could switch over to BSD without scarcely missing a beat.
As long as people are buying a brand or a worldview or a technology strategy, MS in unstoppable because they define the battleground and charge admission. If people look at problems they have defined for themselves and how to solve them most cheaply, MS no longer defines the battleground and a lot of the stuff that's designed to keep Microsoft in charge of the gates becomes irrelevant.
Look, business is a dirty, bare knuckles kind of thing. You find the choicest customer, become his friend, and use that relationship to tar the competitor. With Linux, MS must discredit the very idea of working anybody but MS. True, a lot of customers think this way; but it is a result, not a strategy. MS wants to create this worldview, but it can't rely on it to be stable in and of itself.
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