Will Harvey On There Not Being There Anymore?
Thanks to GameSpot for its interview with Will Harvey, founder of There Inc., after the virtual world creator announced this week that it "is reevaluating its consumer-side game environment, giving itself 90 days to determine if a licensing-only model might offer a more secure upside to the company." Harvey explains that he has "left the company and I'm no longer on the board", and describes his original vision of There: "to support all the kinds of rich interactivity and human experience that top-tier video games are capable of, but in a single, unified world where everything works together." When asked to describe the problems with 'virtual world' products, he suggests: "If you look at the nongenre MMORPGS--There, Second Life, The Sims Online--they are all version 1 products that won't really be complete until version 37. The challenge is making version 1 commercially viable."
Maybe the problem with these sim games is that they're inherently boring.
There could be successful, if they changed their business model:
1. There is not a game, therefore they shouldn't have marketed it to a "gamer" audience. (Their real audience is people looking for social interaction and virtual place to build communities. HabboHotel is successful. Why not There?)
2. There charged an initial signup fee, then $4.95 a month, and even then you didn't get access to everything in the game! This sparked outrage and people cancelling. You can't mix a subscription model with a "piece-meal purchase" model. It just doesn't work.
There hasn't been around long enough to call it quits yet.