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A Former Microsoftie Forecasts Microsoft Doom

Chris Holland writes "Jeff Reifman, a columnist for Seattle Weekly, has written a toe-curling editorial analysis of Microsoft's past and current missed opportunities, contrasted with its financial success, while covering in fair depth some of the most serious threats to their business model. Beyond the many choice quotes, I've found this article to be a very interesting read from somebody who has not only been on the inside, but also significantly developed his professional career thru Microsoft solutions."

29 of 1,015 comments (clear)

  1. In other news, by Outatime · · Score: 4, Insightful

    Microsoft is going to die? *BSD has supposedly been on that road for years! Maybe MS could learn a thing or two from the resilience of *BSD.

  2. Thru?!? by avalys · · Score: 3, Insightful

    ...significantly developed his professional career thru Microsoft solutions

    THRU?!? What kind of site are you guys running?

    How hard is it to keep these lazy-teenager abbreviations out of the stories?

    --
    This space intentionally left blank.
  3. Assumptions by pubjames · · Score: 4, Insightful


    The article seems to make the assumption that Microsoft got where it is today by having the best products. That's a big mistake. Even if we go back to it's roots and compare DOS with the other operating systems of the time, we see that MS was selling rubbish compared to what the others were.

    MS got where it is today by being extremely agressive in defeating its competitors, mostly through business tactics than superior products.

  4. Uh huh by Hassman · · Score: 3, Insightful

    Please. Any employee of any company can find the internal flaws and missed oppertunities. I work for a large insurance company and eventhough I'm just a peon, I see several flaws and problems that could easily be avoided. But then again, I see lots of things done very well and successfully.

    This is just a case of dwelling on the negative. Another employee could write the completely opposite review of MS and it would be every bit as convinsing.

    The problem with a comentary is that it is generally correct ... if you just look at the points being made. The other problem with a comentary is that the opposite is usually just as correct. A person can make a convincing argument from any view point, but ultimatly it is the actions of the company that say whether it is true or not.

    In MS case, I'm sure they have done many things wrong and missed many oppertunities...yet they continue to make lots and lots and lots of cash. Therefore, this guy can say anything he wants, but it won't change the fact that MS is *definitely* doing things 'right'.

    --
    -Mark
    Dovie'andi se tovya sagain.
    1. Re:Uh huh by abb3w · · Score: 5, Insightful


      This guy can say anything he wants, but it won't change the fact that MS is *definitely* doing things 'right'.

      Almost-- and thus, you miss the point of what he is saying. "Microsoft has *definitely* done things 'right'" would be more accurate.

      With Windows 95, it created an operating system usable by the masses, with new features that everyone really wanted to upgrade to-- Internet Access. Windows 98 added improved driver support, particularly for USB. Windows ME added diddly-squat... and it's sales were mediocre. Windows 2000 turned the NT branch into an almost-consumer usable product; Windows XP put a pretty coat of frosting on that, and marginally improved stability and usability.

      From my understanding of the history of technology, the Windows OS has been paralleling the development of every other technological tool in history, software or otherwise. You come up with an idea for something to do a job; you get it into a marginally workable form, and people try it; you improve it, and if you get lucky and it's useful enough, eveyone beats a path to your door. You may even make a few more "new and improved" versions. But eventually, you have a mature piece of technology, like egrep, or the pocket knife.

      And demand peaks-- because a lot of people HAVE one already, thank you, I'll use it until it wears out. Oh, there's a new Swiss army knife with Torx bits? Maybe I'll look into that when my current knife breaks.

      Windows (mostly) works. What the bulk of the masses want to do, it can let them do. It could be more stable, but that's something people feel they should get for free with their CURRENT version-- making people pay for that is tricky.

      Since the year September Never Ended, the number of people who want to have a computer has been on the rise. Multi-computer households aren't uncommon. But the number of new purchases is peaking-- and the second computer in the house is often a hand-me-down.

      Microsoft is at a point where there isn't much more obvious "new and improved" to put on for the consumer, with both their Office and OS-- so upgrade sales will fall off. Instead of people upgrading OS every two to three years, they'll upgrade every five to nine-- by buying a new computer after the old one dies. Of course, M$ could stop supporting the older software... with bad consequences for (in turn) security for those machines using the software, performance for those networks connected to those machines, and network-dependent software performance for any current Windows machines connected to the network. Ooops.

      The article isn't suggesting M$ will go away. What it does imply is that there may be a massive correction at some point in the not-too-distant future (I'd guess 5-10 years, but that's just me) that will cost it a large chunk (I'd guess ~65%?) of its current revenue stream and stock value, and that the measures it is trying now to protect its current revenue stream will make it more difficult to adapt to those leaner times.

      (Of course, Apple is in danger of this trap, too. With the OS X.2, X.3, and now X.4 upgrades, it seems to be getting hooked on the upgrade revenue stream, and I'm not convinced users will remain enthusiasic. X.3 added two features of substance that my Mac users noticed and drooled over: Expose, and the return of color-coded files and folders. After seeing the price, of ten machines, two were upgraded for this.)

      --
      //Information does not want to be free; it wants to breed.
  5. More like the Romans than the Nazis IMHO... by Penguinisto · · Score: 5, Insightful
    They may well fall more like the Romans than the Nazis - by transmorgrifying into another powerful entity that dominates the whole of what it surveys, such as the way the Roman Imperium became the Roman Papacy that held sway over all of Medieval Europe.

    My biggest reason for saying this involves the fact that Microsoft is also too large to just topple outright, and there is too much of the industry tied up in Windows technology for it to just suddenly become irrelevant, not to mention all the legacy apps and documents that'll require continued support no matter what OS or technology eventually rises to new dominance (.doc, ferinstance.)

    I guess that, even as an admitted Linux/Mac partisan, Microsoft isn't just going to die in some Nazi-ish 'Gates-eating-a-bullet-in-a-Redmond-bunker' gotterdammerung, as much as it will just become something else, and still hold sway to some extent after it does.

    So yeah - out of the two examples you picked, I'd pick the Roman one as being the one most likely to come true.

    --
    Quo usque tandem abutere, Nimbus, patientia nostra?
  6. Speaking from a guy who uses all OSs by SilentChris · · Score: 4, Insightful

    Recently purchased an OS X machine (iBook). Had been messing around with the system off and on for a few years on the company's art department computers. It's good, but it isn't the panacea this guy (and others) make it out to be.

    Every OS excels at something. Mac (still) excels at useability. UNIX stability. Windows excels at recognizing just about any piece of hardware or software I've thrown at it in the last 15 years.

    If you think about it, Windows isn't THAT bad. I can't think of a single OS that runs the breadth of programs Windows does from so many years of computing. Sure, console apps still work the same in Linux as they did in UNIX from decades ago, and you can (sometimes) get Mac to run applications prior to OS 7, but there have been a number of times I've loaded up DOS programs from the 80s in Windows XP and was surprised they run more or less perfectly (even when the original app expected full control over the computer).

    I think, and others can probably vouch for this, the allure of Mac OS in particular kind of wanes after a few weeks of using it. Again, excellent GUI, but there's definitely a feeling (misguided, I think) that Windows "has" to be bad because it's used everywhere. This doesn't translate to some other consumer products (PS2, anyone) so I'm not sure why geeks hate Windows in particular. Do we hate it because we perceive everyone else hates it (the same way people who use MacOS love it more because everyone else who uses it loves it)? Probably something to bring up in a psychology class.

    1. Re:Speaking from a guy who uses all OSs by funkdid · · Score: 4, Insightful
      I also use many OS's and I have these observations:

      You site Mac "OS X [as having the greatest] usability, UNIX [the greatest] stability"....

      OSX has a BSd base. Wouldn't that give OSX the greatest usability and many features from the system with the greatest stability? (Cause let's be honest even with the BSD base, unix it is not)

      Where I think MAC OSX really beats out the competition is that it is finally a desktop *nix (kind of, stay with me here). Forever on /. I have been reading articles about *nix on the desktop. Is it ready? When will it be ready? How long until it's viable? Etc etc etc. Well here is a flavor of Unix that you can sit grandma in front of and she can have it mastered enough to do what she wants without any intervention from you. It's hands down more intuitive then any of it's rivals. Oh yeah and it's got a pretty sweet GUI.

      What I don't get is the MAC bashing. In my experience MACs (pre-OS X) did not meet the claims. They crashed, and I didn't find it to be the greatest computing experience. I prefer windows to any pre OSX system. However, with OS X many of my issues were resolved, for example:

      Lack of Software - now I can run any *nix app

      Stability - *nix *nix *nix

      Another issue I find is that Windows users know Windows, and well. (At least us /.'ers) For the people I know who are tech savy, to sit at a computer and not know what they are doing is frustrating. So instead of them saying "I should learn how to use this OS", they say "MACs suck, I hate macs. This is stupid." Etc.

      I guess I'm asking why do windows users hate MACs? How many Windows users have used a MAC, and I mean used a MAC. Anyone have a founded reason? Or just "They're slow" - not true. "They're too expensive" - not going to argue, but maybe if they gave them out for free, and a pony....

      --

      I boycott signatures

  7. I'm not a Microsoft fan, but, come on... by IANAAC · · Score: 4, Insightful
    Andrews hasn't upgraded his PC from Windows 98 or Office 2000. "I'd just as soon have a stable operating system--my time is more important."

    Windows 98 was never a stable system (unless the only thing you compare it to is Windows 95).

    The guy should at least give XP a shot (hell, even 2000)... infinitely more stable than any of the Windows 9x series.

  8. The reason by Mr_Silver · · Score: 4, Insightful
    Technology is my hobby as well as my job, so I regularly ponder why software giant Microsoft Corp., which has more than $56 billion in cash, hasn't solved more of these problems.

    Because time and time again (and not just in IT), if you have someone with a significant market lead, they have a tendency to procrastinate because of the lack of threatening competition.

    Microsoft doesn't need to fix these issues because there is no viable enough competitor which is affecting their market share enough to make them worry.

    --
    Avantslash - View Slashdot cleanly on your mobile phone.
  9. Re:News For Slashdot? by torpor · · Score: 5, Insightful

    Yes, Microsoft may be doomed, I thought everybody here has predicted it already. Why do you people care so much?

    This is a false perception. Not everyone on slashdot wants Microsoft to fail, or is predicting it. Just the most vocal members.

    You don't hear from "pro-Microsoft" people, simply because the "anti-MS" people are louder, more 'righteous', and more willing to aubse their essential liberties in order to start a flame war.

    I believe that most 'sane' geeks truly understand that Microsoft is a company, like any other, and performs under traditional company rules ... pretty well, too.

    But times are changing, and the discourse you may observe on these times, here at /., is intended to give us all a picture of what may come to pass ... not what will ...

    I detest Microsoft. I haven't used their products in years, and I stopped purchasing anything that will in any way give them more control over the computing industry. But, if they were to change their ways, and demonstrate that as a group (rather large), they are capable of cleaning up their act, I would give them a second chance.

    But not until "ms_windows.tar.gz" cleanly compiles, straight off the 'net, with my own compiler (not theirs) ... heh heh ...

    --
    ; -- the corruption of government starts with its secrets. a truly free people keep no secrets. --
  10. stop running windows 98 by dioscaido · · Score: 5, Insightful

    From the article:

    Why are Microsoft products so endlessly frustrating to use? Even techno-geeks like me get annoyed by Windows. I'm tired of spending the first 10 minutes of my day rebooting just so I can get to work. Microsoft Outlook 2003, the latest version of the company's e-mail and calendar software, hangs for me about once a day, requiring me to restart my PC. I also have a problem with Word 2003: Whenever I bullet a line of text, every line in the document gets a bullet. Asking Windows to shut down is more of a request than a command--it might, it might not. And recently, Internet Explorer stopped opening for me.

    It looks like the author needs to stop running Windows 98...

    Seriously, what ridiculously mismanaged system is he running? I reboot my win2k and XP systems maybe once a month, if that.

    How many startup services does he have that his reboot takes 10 minutes? On my 800mhz machine (ancient by todays standards) reboot is 2-3 minutes, tops.

    Although I've stopped using outlook and IE, in favor of mozilla and thunderbird, in the few times I have to use the apps for compatibility, I never experience instability.

    Yes, MS products aren't perfect, but I hate it when people dishonestly paint Window's systems as if they crashed every 10 minutes just to make their point that XXX alternate system is better. OSX is sweet. Linux rocks. But WinXP is also a great system.

  11. Re:Nice treatise by Paradise+Pete · · Score: 4, Insightful
    No, you are not a techno geek if you cannot get your windows machine stable.

    He didn't say he was a techno geek. He's a typical person trying to get his work done. And why does he have "get it" stable? Why isn't it already that way?

    TAKE A COURSE IN MS OFFICE!
    If he has to take a course to learn how to use bullets in a word processor, something's wrong with that software.

  12. MOD PARENT TROLL ... by gstoddart · · Score: 5, Insightful
    In other words, TAKE A COURSE IN MS OFFICE! No, you are not a techno geek if you cannot get your windows machine stable. Especially if you cannot start IE anymore. My god, what a dweeb.


    Oh no. Because surely if someone who spent 10 friggin' years at Microsoft has problems with the software he must be at fault.

    Cause clearly in that many years he never would have had occasion to actually put in bullet text into a document before. And surely he'd never have occasion to double click on the IE icon and have it launch.

    I cry horse-shit!! As much as the Microsoft fans and apologists would have us believe that Windows never apparently does something with no understandable reason, I would argue that for the vast majority of the rest of us random flaky behaviour is exactly what we've come to expect.

    Over the years I've seen dozens of examples where all of the Kings Techo-Geeks and all the Kings Men standing around a windows box with bad behaviour finally decide to backup what they can and re-install the damned thing because *nobody* can come up with a plausible explaination for what the heck is happening.

    Saying in sneering tones that he couldn't possibly be a techno-geek doesn't support your argument in any way.
    --
    Lost at C:>. Found at C.
  13. Re:First paragraph by RAMMS+EIN · · Score: 5, Insightful

    ``I'd love to see someone factor that kind of crap in in a Total Cost of Ownership study.''

    And that, my friend, is a *very* good point. During the time that your system is unusable, you still get paid, but you can't deliver. In an office where people earn > $ 100 per hour, reboot once a day (taking 10 minutes), and lose some time because an essential server is down for a few (let's say 2) hours total each week, that's more than $ 300 per person per week. I have been to such places; I'm not pulling this out of thin air. And that's not even taking into account the occasional virus.

    --
    Please correct me if I got my facts wrong.
  14. Re:Nice treatise by lone_marauder · · Score: 4, Insightful

    In other words, TAKE A COURSE IN MS OFFICE!

    I've used Office pretty heavily, at the limits of its capability (judging by the increasing likelihood of crashing) to create 100+ page documents filled with dynamic and complext content.

    I have not, in my experience seen any geekness or skill that can prevent a stylesheet from becoming fucked, or even to effectively unfuck it when it happens. All you can hope for is to notice when it does become fucked and restore from an earlier version of the document.

    --
    who are those slashdot people? they swept over like Mongol-Tartars.
  15. Re:Nice treatise by drudd · · Score: 3, Insightful

    It's more than just bookmarks though, I use 3 computers on a regular basis (my office computer, my laptop, and my home computer).

    I really just use my laptop for most tasks so that all my settings and files are available to me anywhere (besides, I just ssh into my office computer from home to work...).

    The ability to wander from computer to computer and have everything you need to work automatically (whether it is really located on some other computer) is a fundamental, but soluble problem.

    Doug

    --
    Venn ist das nurnstuck git und Slotermeyer? Ya! Beigerhund das oder die Flipperwaldt gersput!
  16. Re:Nice treatise by kin_korn_karn · · Score: 4, Insightful

    That's because people that use open source are computer hobbyists that ENJOY the upgrade process. For everyday computer-as-appliance users, it's just a hassle.

  17. payback time by kd4evr · · Score: 5, Insightful

    I guess some day it'll have to be payback time for every time when grandma, grandad, mom, dad, uncle{1,2,3} and auntie{1-9} called any respectably computer-educated relative with a question like: "something is wrong with my computer. Can you come and fix it?"

    Microsoft tried to spread the delusion that no computer knowledge and background is neccessary to maintain a computer system while making it more and more complex.

    Things have reached saturation point these days: every at-least-half computer-literate spends a significant amount of his business and spare time rescuing some system gone bananas.

    The fact is that no open source, free as in beer or even proprietary software is much better than any M$ products. The only difference is that these (non-M$) product do not assume self-sufficiency, or praise themselves as the best thing delivered to mankind. Instead of planting the evil seeds of false expectations, it comes natural to people using these product that they need to master a certain level of skill or consult an expert. One knows what one pays for and one knows what one gets!

    Microsoft, on the other hand, is simply not transparent. It takes hours of investigation by a computer professional to discover what combination of -khm-features- caused grandma's computer to "start acting funny".

    I stopped doing unpaid PC-M$-Win support for my friends and relatives a few years ago, because it was driving me nuts. So, I prepared a one liner fend-off checklist instead:

    1. Don't tell me - you are using Windows, right?
    2. Who made you think upgrading your system is a good idea?
    3. Everything worked fine until recently and gone bizzare for no apparent reason?
    4. I have no idea how to fix or even use M$ Outlook. Simply make a choice between using email or running outlook!
    5. Other browsers are just fine. When you run onto a site that only opens up in M$ explorer, guess again, who's to blame!
    6. Face it - there is no help or anything either you or even a PHD in computer engineering/science can do.
    7. Well, that's why Bill Gates is rich and we are poor.

    I mean, how deep the world dropped - people started perceiving computers as problems that can only be miracleously solved by throwing money away every few months!

    Hopefully, the demise of m$ happens before any kind of world disaster; otherwise, future archeologists from this or another planet will think the dominant planetary religion was playing some solitary card game...

  18. Re:Nice treatise by EnVisiCrypt · · Score: 5, Insightful

    *sigh*

    I'm getting tired of comments like this. Just because you derive some sick, deranged pleasure from knowing all the minutiae and strange behaviors of the software products you own doesn't mean that someone else does. Some folks just like to use friendly, intuitive software.

    When people complain, Microsoft may choose to ignore them at their own peril. It's capitalism, baby. If they want to cater to the folks who like to "get their windows machine stable", that's fine. The rest of us have a fine selection of OS' to jump to.

    If this gentleman uses OS X because he feels it is easier to understand and use, that's his perogative, and it is not a reflection of his skills as a computer user. In fact, I stand right beside him as a Mac OS X convert after years of staunch Microsoft support.

    Some of us like to use the computer rather than wrestle with it.

    Oh, and you can't tell me that you've never reformatted a windows box because it was just easier than trying to figure out what was wrong.

    Sometimes, debugging the issue would take longer than a re-install. Sometimes, it is less costly to just rebuild rather than spend days comparing DLL versions, scanning through the registry, and all the other attendant menial tasks that come with debugging an unstable windows installation. Is it a bad driver? Bad device*? Bad registry keys? Conflicting DLLs? Bah. Who needs it.

    Bottom line: When I use my machine, I want to get productive work done. I have better things to do with my time than be an administrator.

    *I'm aware that Microsoft supports a "much wider range of hardware". I've heard that argument before. However, as a user, I'm not interested in what Microsoft chooses to support. I'm interested in a stable, easy-to-use machine with a decent selection of compatible periphals.

    --


    *everything* is Orwellian to cats.
  19. $70 billion in assets should last a long time by peter303 · · Score: 3, Insightful

    Microsoft has something like $55 billion in cash and short-term investments, and another $15 of equities in other companies. They could weather a decade with that.

  20. typical by kin_korn_karn · · Score: 3, Insightful

    I've never met a project manager that didn't think they were a lot smarter than he really were, because they get to ride along with the engineers and take credit for their work.

    This guy isn't saying anything that an impartial industry analyst (granted, there may not be such a thing) couldn't figure out in a couple of months. The throwing away stock options for a dot com thing kills me, too. What a dumbass. $700,000 in MS stock is still $700,000.

  21. Registry - root cause of instability by narsiman · · Score: 5, Insightful

    This ugly piece of data structure - without a decent failover strategy is the root cause of most windows problems.

    Even the current XP based restore point creation does nothing better.

    The /etc structure should be emulated and config info should be left to flat file structures.

    IIS 6.0 did that by abandoning all registry settings and moved to an XML file structure - Everything actually. DotNet has moved in that direction too.

    Hopefully Longhorn will have a /etc/config folder.

  22. Re:What's wrong with making money? Don't you want by Saeed+al-Sahaf · · Score: 3, Insightful
    Nobody has a "right" to profit.

    Bullshit.

    You, me, everyone has a right to profit from their labors. Microsoft can charge whatever it wants for it's crap. If you are stupid enough to pay for it, that's your problem.

    --
    "Who are in control, they are not in control of anything - they don't even control themselves!" - Glen Beck
  23. Re:What's wrong with making money? Don't you want by Planesdragon · · Score: 4, Insightful

    Not a right to "profit", but a right to "recieve compensation."

    It's a fine line, but an important one.

  24. Win2K was as good as it got by Animats · · Score: 4, Insightful
    Moving to Windows 2000 is an upgrade. Moving from Windows 2000 to Windows XP is a downgrade.

    Windows 2000 works for you. Windows XP works for Microsoft. "Updates are ready for download" (which can appear on machines with no network connection), tightly integrated IE, and more restrictive licensing terms, all make it clear that XP is optimized for Microsoft's benefit, not yours.

    There's a good reason that most of corporate America is still running Windows 2000. It's one of Microsoft's most solid versions, probably the most stable one since NT 3.51.

    If you're still running anything Microsoft prior to Win2K, upgrade to Win2K. If you're running Win2K, the next available upgrade is to Linux.

  25. Re:What's wrong with making money? Don't you want by CrimsonAvenger · · Score: 4, Insightful

    Everyone has a "right to profit".

    However, a "perfect market" limits profits to near zero. With no barriers to entry in a business, which is a lot like "neglecting friction", competition will force prices down toward costs.

    A 100% markup is only possible if the barriers to entry in the field are high, which they are in this case.

    However, the barriers to entry are falling also. Once the OS or Office suite, or whatever are "good enough", the impetus for upgrades evaporate. At that point, competing products have a chance to catch up to the target of "good enough".

    Microsoft is suffering from "good enough" now. As are hardware makers. Most people don't use much, if any, more capabiity than was available in computers/software in 2000. Microsoft is dependent on people buying a new computer (and, implied, a new OS and Office suite) every couple of years. This was a workable model until the computers got "good enough", and has been suffering since then.

    --

    "I do not agree with what you say, but I will defend to the death your right to say it"
  26. Re:What's wrong with making money? Don't you want by Lehk228 · · Score: 4, Insightful

    wtf are you talking about?? there is no right to recieve compensation, you recieve compensation for work done with a pre-existing agreement that you receive compensation for the work, If i go mow my neighbors lawn, i don't have a "right" to be paid, either for my time or the gasoline used to mow. Now if my Neighbor hires me to mow, I have the right to be paid whatever was agreed upon.

    --
    Snowden and Manning are heroes.
  27. Re:What's wrong with making money? Don't you want by bit01 · · Score: 3, Insightful

    You, me, everyone has a right to profit from their labors

    Bullshit yourself. M$ only makes a profit because we, the citizens, give them some rights to control copying i.e. copyright law. We do this because we, the citizens, think we will get a fair return in terms of price competition and product improvement. The M$ monopoly is currently taxing the world $35,000,000,000 per year for ten pieces of software it largely wrote more than a decade ago. That is an atrocious tradeoff.

    Intellectual property law is completely broken at the moment. M$ gets maybe 10,000 times the reward for writing the same software that another company might write. I don't mind 10-100 times the reward to encourage true competition and inovation but law which allows more than that is wrong and unfair. Yes, the world is unfair but that doesn't mean that in a democracy we the people should deliberately make it more unfair.

    ---

    It's wrong that an intellectual property creator should not be rewarded for their work.
    It's equally wrong that an IP creator should be rewarded too many times for the one piece of work, for exactly the same reasons.
    Reform IP law and stop the M$/RIAA abuse.