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Linux Today Founder Calls for Boycott of Linux Today

dave writes "I founded and managed Linux Today in 1998, bringing it up from nothing into the most powerful and large Linux news website in the world, in less than a year. I am now calling on the Linux community to boycott my creation until its current owners stop accepting money from Microsoft to publish blatantly anti-Linux/pro-Microsoft ads."

27 of 744 comments (clear)

  1. Boycott? by Skyshadow · · Score: 5, Insightful
    Wait, so this Linux advocacy site manages to get Microsoft to pay them to run ads that anyone who actually *goes* to the site will just laugh off anyhow, and we're supposed to *boycott* them?

    Jesus Christ, we should be giving these guys a medal!

    --
    Every year during my review, I just pray the words "slashdot.org" aren't mentioned.
  2. Mommy, M$ isn't playing fair by webguru4god · · Score: 5, Insightful
    This seems like a rather harsh approach to take against LinuxWorld, and somewhat childish as well. How do we know that Microsoft is specifically paying for advertisement on LinuxToday, and not just blanket advertising on internet.com?

    And then does that mean that we should boycott /. because they often display M$ ads? Or maybe anti-Linux people should boycott Windows-centric sites when they feature advertising from RedHat or Sun.

    Seems to me like the best option to take would be to urge LinuxToday to not support M$ advertising if they are indeed given a choice on what they advertise, instead of just boycotting them out of anger.

    1. Re:Mommy, M$ isn't playing fair by FortKnox · · Score: 5, Insightful

      I agree. Its knee-jerk reactions like this that give Linux a bad name.

      Two words for you guys:
      GROW UP!

      You are taking away money from the competition, and putting ads on a page that most people ignore anyway. This isn't something to get your panties in a bunch about. Go argue about which editor or distro is the best... it'll make you feel better ;-)

      --
      Good quote, too many chars. Seriously, the slashdot 120 char limit sucks!
  3. Doesn't bother me by dananderson · · Score: 4, Insightful
    I suspect the ads are served through some third party or link exchange.

    In any case, it doesn't bother me if Microsoft throws money at a Linux-oriented website. I can ignore or read a Microsoft add and I won't melt in anycase.

    1. Re:Doesn't bother me by Trillan · · Score: 4, Insightful

      Make sure you click it, too.

  4. whatever by blackmonday · · Score: 5, Insightful

    Sounds like a bunch of hot air to me. If MS wants to run an ad with their (biased) study of TCO vs Linux, let them. Trust the readers to be smarter than that. Linux represents choice and freedom, not censorship or religion.

  5. Quitcher bitchin' by Randolpho · · Score: 4, Insightful

    It's money for your rag.

    Seriously, so what of Microsoft is anti-Linux. The Linux crowd has been anti-Microsoft for a hell of a lot longer. MS is just trying to catch up, and surprise: they're throwing money your way while they do it.

    --
    "Times have not become more violent. They have just become more televised."
    -Marilyn Manson
  6. Has this guy even contacted them? by CanSpice · · Score: 5, Insightful

    I want to know if this guy has even got in touch with Linux Today in regards to this "controversy." He doesn't mention anything about talking to them, asking them rationally to do something about the Windows ads. It just looks like he's flying off the handle irrationally, and that really detracts from the point he's trying to make.

  7. Re:Why? by BlueCodeWarrior · · Score: 5, Insightful

    Not neccesarily. But I can see the validity in the point of "how can we trust them to post unbiased reviews when they are funded by Microsoft"

    I don't patronize the site personally, but I could see (in theory) how M$ could say, "well, we see that you're posting this negative stuff about our product, we think we'll pull out those ads..." and if they're counting on those ad dollars for funding, well, it isn't pretty.

  8. And will you... by Richard_at_work · · Score: 5, Insightful

    replace their lost ad revenue yourself? At least offer them an alternative before you start deriding them for doing something. Oh, and where the hell do YOU get off selling your creation and then acting as if you have a say in it after that, you dont, you gave it up for money so dont preach to me.

  9. Please, these aren't tobacco ads by ChiralSoftware · · Score: 4, Insightful
    I appreciate this guy's point, but:
    • The publishing business is rough. You have to do what you have to do. I read Maxim magazine. They have a huge circulation, are very popular, they get plenty of advertisers, and yet they have to run cigarette ads because they buy some of the most expensive ad slots. What can you do? Ads ultimately are just offering consumers a choice. And these aren't tobacco ads; MS just uses some very agressive/slightly illegal marketing tactics. This isn't selling a product which is known to be addictive and cause cancer.
    • What's wrong with Microsoft? They make some truly great software (Office) which runs fine on Linux. I'm a 100% Linux desktop user, and guess what, I buy Microsoft software to run on my Linux box! I don't have a Windows partition either.
    • We're all techies here, right? We all believe that technology products should be evaluated on their merits. Does that somehow not apply to Microsoft products? If Microsoft ____ is the best solution for a given application, shouldn't we acknowledge that? Again, this is from a 100% Linux desktop user, who has been a 100% Linux desktop user for years, even back in the old painful days when the best browser was Netscape 4.something. Now I have Mozilla, IE and Konqueror to choose from, all on one desktop, and I chose based on their merits.

    -----------
    WAP news

  10. Re:Ads on Slashdot by Total_Wimp · · Score: 4, Insightful

    And this is the community with the battle cry, "Free, as in speech"?

  11. They aren't playing fair by phorm · · Score: 4, Insightful

    I've seen a lot of these ads. Their comparison between windows servers and linux servers is really stupid. It's the same tricks that many companies use: compare with different hardware specs, unoptimized kernels/applications, and don't take into account viruses and other related issues. It's not right and I really do get sick of seeing them on OSDN and other networks.

    That being said, I understand that OSDN and other sites do need revenue. I also think that most linux users realize the ads are bunk. Rather than a boycott, I'd like to see pro-Linux advertisement in the same way (with real stats) that shows the advantages of linux over windows.

    How about graphs comparing: Infection rate, loss due to downtime, webpage serving stats with optimized machines on the same hardware, etc?

  12. Re:Ads on Slashdot by Frizzle+Fry · · Score: 4, Insightful
    I've always thought of /. as a very pro-linux community

    The slashdot community is pro-linux. But this isn't about the community, this is about ads. The ads reflect the advertiser running them. They aren't necessarily endorsed and loved by the editors of the site. Dave Whitinger seems to believe that the fact that an ad is run means that the site supports or endorses it. This is ridiculous. If this were the case, it would mean that every advertisement would be paying for the editors of the site to endorse the product advertised. That's not what we want. Ads should not be a reflection of the views of the site; encouraging us to view them as such threatens the site's integrity by tying its content to the identity of its sponsors. It's better to create a clear separation between the sites editorial views and the money given by advertisers, so that we believe the views we are getting are unbiased. Telling us to treat the sites ads as paid endorsements works against that goal.
    --
    I'd rather be lucky than good.
  13. Re:So, if by slipstick · · Score: 5, Insightful

    Nope, because the similarity is only skin deep.

    While /. is primarily pro-linux, Linux is not it's entire reason for being. Information of all types for Nerds is given, including but not limited to Oracle, IBM, your rights on-line, hardware, gaming, PDA's etc.,etc.

    LinuxToday is "only" a Linux site. Accepting money
    from a biased source to provide FUD is insulting to the community that the site is directed at.

    I accept the /. presentation of the Microsoft FUD because this isn't a Linux only site.

    --
    Sure information wants to be free, but how much are you willing to pay for the packaging?
  14. Re:Ads on Slashdot by Openstandards.net · · Score: 5, Insightful
    So, free speech now means being silent when corporate cash is used to spread FUD diluting the truth?

    Boycotting is speech and democracy combined.

  15. Re:Ads on Slashdot by Openstandards.net · · Score: 5, Insightful
    I believe there's a difference between ads selling a product or service that is unpopular, and ads that deliberately spread fud to counter the purpose and energies put into the community the site supports.

    Would you want to support a pro-life site that had advertisements for Planned Parenthood? How about a cancer victim support site with cigarette ads?

  16. Re:Why? by dougmc · · Score: 4, Insightful
    But I can see the validity in the point of "how can we trust them to post unbiased reviews when they are funded by Microsoft
    Ok, let's assume that the Microsoft revenue goes away. How can you trust them to post unbiased reviews when they're funded by Redhat? Or Suse, Mandrake, Sun, IBM. LoneTar (is that thing still around?), whatever?

    This is a classic problem, one that affects every magazine that accepts advertisements and does reviews. And there's no real answer, short of what Consumer Reports does -- don't accept ads. Except that magazines like to show a profit, and ads are a good way to do that. The other ways, raising your prices or accepting donations, is iffy at best. It doesn't even work for PBS -- even PBS shows commercials (sort of) for their advertisers now.

    Ultimately, if you're actually reading `Linux Today', you can probably already see through the Microsoft FUD. So I have to respond to dave (Mr Linux Today founder) with a `No, I'm not going to boycott Linux Today just because they run Microsoft ads. Sorry.' (Of course, I haven't read Linux Today in a long while, so my lack of boycott hardly means anything.)

    So, how did dave lose control of Linux Today? Did he sell out in the height of the dot-com craze? (Like everybody else did?) If so, crawl back to your Porche, drive back to your nice, paid off already house, and stop whining.

  17. Re:Money's flowing in the right direction by transient · · Score: 4, Insightful
    Microsoft (theoretically) makes more than $2000 from that advertisement. A well-run company will always try to do two things: lower expenses and raise revenue. When a company decides to spend money, it (again, theoretically) only does so if it expects to make more money back as a result. ROI isn't just a TLA.

    That being said, it's impossible to tell how much money Microsoft made from your brother's site. But just because Microsoft is spending money doesn't mean they're losing money.

    --

    irb(main):001:0>
  18. Re:Ads on Slashdot by Davgeary · · Score: 5, Insightful

    I find the call for a boycott astounding. Do we not want people to try the different options available to them and decide which is superior?

    Are we so unsure of the superiority of Linux that we believe that a simple banner ad could derail that process of testing and deciding? All the banner ads in the world won't change the basic truths of how things work. I use WinXP at work, because that's what they choose. I use RedHat at home, because that's what I choose. More information is always better than less information when it comes to making decisions.

    Dave G.

    --
    /* No Comment */
  19. Re:Ads on Slashdot by bmw · · Score: 5, Insightful

    More information is always better than less information when it comes to making decisions.

    Yes but what about misinformation?

  20. Re:Ads on Slashdot by 0racle · · Score: 4, Insightful

    If your buying a book about Linux, or Unix in general with an aim to deploying something, you do realize that Microsoft IS an alternative solution. Amazon and Microsoft have done nothing wrong. Your searching for a book on say Operating Systems, guess what category MS falls into.

    Stop whining about everything, it makes you sound like little children throwing a temper tantrum when things don't go your way.

    --
    "I use a Mac because I'm just better than you are."
  21. Re:And this might be worth some concern by symbolic · · Score: 5, Insightful


    As long as sucking on Bill's teat doesn't create any issues with respect to journalistic integrity, I'm not worried, and find it rather funny that M$ is supporting the competition.

  22. Re:Ads on Slashdot by Openstandards.net · · Score: 5, Insightful
    I would agree with you, if the issue was government cencorship.

    But, this is democracy in it's purest, not centralized government control.

    He's asking individuals to make an individual choice. You are free to choose who you patronage, and you are free to not be influenced by his article or his request that you consider offering your patronage elsewhere, presumably Linux sites that don't host anti-linux slogans.

    He's not asking a central dictator to pass a law forbidding free speech.

  23. Re:Ads on Slashdot by Maestro4k · · Score: 4, Insightful
    • Are we so unsure of the superiority of Linux that we believe that a simple banner ad could derail that process of testing and deciding?
    You're missing the point, we're not scared of the TCO studies, we know them to be FUD, and could easily explain how and why to a boss/etc. The problem is that having ads that promote Microsoft at the cost of Linux on a Linux news site gives the impression of lack of confidence in the content on that site. If you were a pointy-haired boss and your IT guys wanted you to read an article on Linux Today and you see those ads panning Linux are you going to be swayed by the article any at all? Most likely not, as the ads have given you the preconceived notion going into the article that Linux costs more than the Microsoft stuff you're already using.

    In fact most PHBs would probably see the ads and not bother reading the article.

  24. Re:So, if by gujo-odori · · Score: 4, Insightful

    The advertiser's intent is actually not foiled at all.

    Why not?

    Well, let's first start with what a boycott is supposed to achieve. The intent of a boycott is to make a manufacturer, publisher, or other organization changes its practices by hurting it financially if it doesn't. If you remember the boycott against Nestle over baby formula advertising, you'll recall that people were upset that their advertising strongly implied (if not outright stated) that formula was better than breast milk for babies. Nestle was hardly alone in that, but as probably the biggest player in the market, they became the lightning rod for the criticism.

    The trouble with that implying that formula is better, besides the fact that it's simply untrue, is that baby formula needs to be mixed with water. However, in many of the developing countries where they were aggressively marketing formula, both sources of adequately clean water and knowledge of basic practices like boiling the water to make it clean and then using it immediately, refrigerating mixed formula and how long it can be kept, etc., were very scarce. However, the advertising campaigns showing pictures of fat, healthy, smiling babies (in countries where skinny, undernourished babies with inadequate medical care were common) was highly effective. A lot of formula was being needlessly sold to poorly informed parents. The sale of formula is not in itself wrong, of course, nor is formula. Some mothers do not have their milk come on and could not feed their babies without formula. Others don't have enough milk, especially if they have twins or triplets. In those cases, formula is literally a life-saver.

    However, because of the scarcity of proper information as to how to properly prepare and store formula, and of its relative value Vs. breast milk causing it to be bought needlessly, many babies were becoming sick, and quite a few dying, as a result of being fed on formula instead of breast milk. Not to mention, of course, that formula is expensive and many poor people were being led to buy it unnecessarily. I used to live in SE Asia and both my kids were born there. Imported, western-brand formula was about 1/3 the price it is here in the U.S., but the average national income where I was living is about $100/month. It was more in the large cities, of course, but that gives you some idea of the relative cost of baby formula.

    Now, if you look at a can of baby formula in poor countires, it has instructions on how to prepare formula and boil water written in the local language, and it also states clearly on the can that breast milk is best for your baby.

    The boycott worked because a lot of people refused to buy any Nestle product. This hurt Nestle financially and they modified their practices to satisfy their critics and the boycott was called off.

    Now, let's relate this to your use of privoxy.

    You never see the ad. /. gets the money. Why do they get the money? B/c no one knows you never see the ad (unless they are paid on click-through, in which case they wouldn't get paid anyway unless you clicked the ad). That's problem one.

    Problem two is that the ads aren't aimed at you. You are convinced. The ads are aimed at people who are on the fence or who are currently using Windows but are curious about alternatives such as Linux. You can rest assured that most of them are not using an ad blocker. So, they see the add, some may click through, and some of those will buy into the FUD and the advertiser's intent is achieved: a potential defector from Windows to Linux was stopped.

    Now, the founder of Linux Today doesn't seem to get how to boycott, either. If you want to effectively boycott a publication (either Internet-based or paper-based, it doesn't matter), you need to do these things:

    1) Write to them and tell them you are boycotting their publication and all of its advertisers, and tell them why;

    2) Contact each of those advertisers and tell them the same thing, m

  25. Re:And this might be worth some concern by cshark · · Score: 4, Insightful

    It's funny isn't it?

    I would personally take ads from Microsoft or Google, or anyone who wanted ads on any of my web sites. The more the better. It's not really an issue of integrity. It's an issue of getting paid. I like getting paid. It supports things like my smoking habit, and my patch habit, and my food and shelter habit. These things might not sound important if you're living with mom, but trust me. These are the things that matter.

    Hey wouldn't it be funny if /. or Linux Today posted the Microsoft ads, but allowed comments on them? That would be a riot. In fact, you might even be able to work out a deal with the beast where their own people can post anti Linux comments to go along with the ads. It would be funny to shoot them down, and it would support the open source community.

    It's all in good fun.

    --

    This signature has Super Cow Powers