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End Run Around Pop-up Blockers

An anonymous reader writes "The pop-up arms race continues, cnet has this article on how advertisers are responding to pop-up blockers." Can't wait for a full page of javascripted user-initiated pop-ups.

30 of 484 comments (clear)

  1. Can't they see it won't work? by MoonBuggy · · Score: 4, Insightful

    If a user has specifically installed software in order not to see popups, why do advertisers think they will be inclined to click them if they do somehow get through?

    It's aiming at the wrong targets - how many Firefox users will click a X10 camera ad just because it evaded their filter? I'd say alot more will simply take the address and add it to their hosts file pointing at 127.0.0.1 to stop the popup from returning. It's like putting MS ads on Slashdot - how many users will click compared to all those that chuckle at MS's wasted money on putting the ad there.

    1. Re:Can't they see it won't work? by h4rm0ny · · Score: 5, Insightful


      I agree that it's stupid. I will actively avoid buying products where their adverts have annoyed me; but I think the logic is supposed to be as follows:

      The target of the ad does not actively think "Wow - I really need that" but instead, when going to buy a product of that nature, they will go for the one that they've been exposed to the most. They don't buy the no-name deoderant, they buy the one with all the ads, etc, etc. I can tell you from experience in the food industry that often the difference between several products is just the labelling (and the price ;)

      The other explanation for it is the way that the businesses work. In the larger companies, advertising departments can have a lot of influence. They also have to justify themselves. I think there is a tendancy to view the public as a mindless force susceptible to their advertising. If they see that a lot of people are browsing the web rather than watching TV or reading magazines, then panic sets in - "Oh my $DEITY, we're not getting the coverage we were before. We must get it back."

      I think it's this latter panic that is really the source of such bone-headed and irritating advertising.

      --

      Aide-toi, le Ciel t'aidera - Jeanne D'Arc.
    2. Re:Can't they see it won't work? by linuxci · · Score: 2, Insightful

      I always click on them and if they offer me some free info in the post I go for it.

      For these reasons:
      1) A higher clickthrough means the marketing people see more success and continue to fund slashdot by advertising there - Linux websites could soon be self sustaining because of MS ;)

      2) It's good to see what MS are saying about Linux - it means we're better prepared to counter their FUD and also helps us think of areas where Linux is in need of improvement.

      3) If the ad is pay per clickthrough then the ads will run out of circulation quicker and therefore those who are more likely to belive the FUD are less likely to see it - unless MS spend a lot more money!

      We can then think of objective responses to all MS's points and can explain to our bosses or clients why MS isn't always the answer (sometimes it is the right tool for the job - usually on the desktop, but I think MS trying to crush Linux with marketing dollars is somewhat immoral - of course crushing free software will be an almost impossible task)

    3. Re:Can't they see it won't work? by DrEldarion · · Score: 2, Insightful

      Not necessarily. I'm sure there are thousands of people out there who dowloaded the Google toolbar just because they thought the search box was neat and didn't even know that it blocks popups.

      Then there are the weak-willed people who know they have a problem buying things and got a pop-up blocker so they're not tempted.

  2. Marketing has no logic by Anonymous Coward · · Score: 2, Insightful

    And this is good for advertising how?

    If you are using a pop-up blocker, then you clearly ARE NOT going to appreciate the advertising and the money spent to bring it to you is completely worthless.

    Another inane act from marketers.

  3. Yes, how nice by Anonymous Coward · · Score: 3, Insightful

    If there is one thing that will make me leap from my chair and purchase your product it is annoying me with a popup. I'll be doubly interested if you specifically try to circumvent my implicit wish not to be disturbed by your adverts. Oh yes, you'll be sure to make me a customer for life.

    This post sponsored by the Sarcasm for Life initiative

  4. Don't worry... by Kjella · · Score: 2, Insightful

    ...pop-ups are dying. More and more people are blocking pop-ups altogether. If it doesn't work right without them, your site is "broken". Less and less legitimate sites use pop-ups. It'll be many more still when IE finally gets it.

    Kjella

    --
    Live today, because you never know what tomorrow brings
    1. Re:Don't worry... by Reckless+Visionary · · Score: 2, Insightful

      The exact opposite is true. While more and more people are getting popup blocking software, the number of popups served is still increasing. The value to advertisers of popups is still very high compared to banner ads. Read the article, it's good, you might learn something.

      --
      I think I'll stop here.
    2. Re:Don't worry... by k8to · · Score: 2, Insightful

      I think the point Kjella was making is that web "developers" are aware of the phenomenon, and that their sites will frequently fail when they use openwin() in their code. Thus, legitimate use of web sites opening new windows is on the wane, and the reasonability of simply disabling all pop-ups is on the rise.

      This makes it much easier for the individuals (not consumers) of the world to block all pop-ups without much loss, and makes it harder for the advertisers to find wiggle-room.

      --
      -josh
  5. I don't get it. by CosmeticLobotamy · · Score: 3, Insightful

    Why does anyone leave Javascript on? Its main feature is the ability to have pop-ups thrown at you, and its other features are about as useless and annoying.

    But people insist on requiring it to use their buttons on their sites sometimes, so instead of putting so much effort into detecting when a pop-up is coming, I'd much prefer it if there was an easy way to turn scripting on or off. Like a tiny toolbar with two little radio buttons.

    Anybody know off the top of their heads if that's do-able without waiting for Microsoft to do it?

  6. Can't Stop Tech by abscondment · · Score: 5, Insightful

    You cannot stop technologies. What we do is we adapt to the changing technologies (and advertising environment) and continue to operate the business successfully.

    That knife cuts both ways. You'll keep developing new ways to serve adds, and we'll keep blocking them.

    I do think, however, that there are more people who dislike popups than who benefit from their continuing as a viable marketing option.

    Advantage: Us.

  7. Is it just me... by Ikn · · Score: 2, Insightful

    Or does the whole pop-up/spam phenemenon remind anyone else, at least in it's probable lifespan, as just another tech fad? It's becoming a large issue because of its annoyance value, but as many people are saying, it's dying out...almost all major browsers have or will soon have (IE in SP 2 I believe) blockers, which will adapt just as quickly as the people creating the ads in the first place--and mail most mail servers and programs already handle spam (for the most part) extremely well, and will only get better at what they do.
    If you're in the field of creating all this glut, I'd suggest a career change; not simply because I think you should rot in all 7 layers of hell for making computer harder on my mother than it already was, but because you'll soon be out of a job.

    --
    I know nothing
  8. Re:The wonderful program that is Proxomitron. by HBI · · Score: 2, Insightful

    I don't understand why you would run a third party addon to IE rather than just using something like Mozilla.

    I mean, the government is this way, but they are 3 years late to every party.

    --
    HBI's Law: Frequency of calling others Nazis is directly correlated with the likelihood of the accuser being Communist.
  9. Wrong audience by I+kan+Spl · · Score: 2, Insightful

    Contrary to popular belief, these ADs are not targeted at the ./ community, or anyone in general who can figure out the workings of computers. These ADs are targeted at Joe Normal who had his techie buddy build him a computer. Every built a computer for someone with Windows on it? Did you put Adaware, or a pop-up blocker on it? Do you think the person you built it for knows what these things do, or even that they are there at all? Those are the people these ADs are targeted at, as those people actually might click on an AD and buy something as opposed to all of us who just update our AD blocking program of choice.

    --
    My UID is prime and so is this number: 09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0.
  10. Parasites by wkitchen · · Score: 4, Insightful

    Marketers are increasingly becoming for the internet what ticks are to a dog.

    Around 1996 or so, a friend was lamenting the increasing commercialization of the Internet. I remember thinking that he was maybe overreacting a bit, and that the trend was maybe even a good thing since it didn't take away any of the other uses of the net, but just added to it. And at the time, it was in fact quite benign, and often even positive. But now, spammers and web marketers are abusing and undeniably damaging the medium. When users have to criple features to stem the deluge of marketing, those features are rendered unviable for desireable uses as well. It isn't benign at all anymore. The cancer of Internet commercialization is now malignant.

  11. Yes, very insightful by theantix · · Score: 2, Insightful

    It's like putting MS ads on Slashdot - how many users will click compared to all those that chuckle at MS's wasted money on putting the ad there.

    You seem to assume that all or even most slashdot readers are clueful about linux. But even the most casual glance at the comments, even the highly rated ones, should show you that many/most of the posters here are indeed regular Windows users. They might be more aware of some of the benefits of using Linux or other FLOSS but they haven't bought into the full package. Microsoft is wise to attempt to FUDify them before they actually make the switch to another OS.

    --
    501 Not Implemented
  12. Pop-ups generate fear, which drives action. by xplenumx · · Score: 2, Insightful
    You're thinking like a slashdotter. Forget everything you know about computers and you'll still be ahead of the general population.

    I've installed pop-up blockers on all of the computers in our laboratory as well as the other labs on our floor. Thanks to an advertisement that managed to slip through, just last week I had a tech. come to me all paniced that there may be porn stored on her computer. She was very aware that her computer had a pop-up stopper.

    I'm constantly amazed by how some of the same people who complain about pop-up and how no one ever pays attention to them, gunk up their computer by downloading pop-up suggested crap.

    I find most of the pop-ups target computer illiterate individuals - "Your time may be wrong!", "Protect your computer NOW!!", "There may be porn stored on your computer!". You, my slashdotting friends, are not the target audience.

  13. Floater ads by Sebby · · Score: 4, Insightful
    They can use floater ads all they want, but if it covers up content of the site, then this tells me they don't care about their content. If they don't care about their content, then the site is useless to me.

    Besides, a lot of floaters only work on IE. I'm mostly safe w/ Sarafi or Mozilla.

    --

    AC comments get piped to /dev/null
  14. Re:FireFox by October_30th · · Score: 2, Insightful
    You can block anything using regular expressions!

    Which would be great if there would be some way for us humans to actually learn regexps...

    --
    The owls are not what they seem
  15. Re:FireFox by Compuser · · Score: 2, Insightful

    1. I do use Adblock and have spent a lot of time
    tuning filtering.

    2. Adblock does not block flash, though you can
    disable javascript that would load flash.

    3. If you want to disable flash based on its content
    then Adblock is useless. Ideally, you'd have an AI
    engine analyzing the flash code and deciding if it
    has a valid reason to be displayed. For now, YOU have
    to be the AI engine.

    4. If you were to decide what flash to allow it
    would be nice to have an easy way to diable flash
    after it is activated or to have a preview mode.
    Otherwise you click on a sucker and get a pageful
    of crap. Wouldn't it be nicer if you knew in advance
    whether to click to view.

  16. We need some new rules enforced in the browser by Animats · · Score: 5, Insightful
    In addition to popup blocking, we need some better handling of popup windows in browsers:
    • Windows opened from scripting are treated as children of the parent window. When the parent window closes, so must the child window. When the parent window is moved to the back or minimized, the child windows must do the same. (You can still minimize or dismiss the child window, of course.)
    • Windows opened by scripting should retain some visual association with the parent window. They should overlap it at least slightly, unless the user moves the window.
    • Windows opened by scripting have a user-settable maximum size. Anything bigger than this comes up with scroll bars.
    • Flash animations must be closeable and blockable. Flash, and all other "controls", should run in a jail, permitted to talk to the screen and the originating site only. There must be right-click menu options to kill any "control", whether it likes it or not.
    • All windows have close buttons.
    • No script can open more than one window per user click.
    We need to keep control of the browser GUI in the user's hands, no matter what the site tries to do.
  17. Not the Answer by GISGEOLOGYGEEK · · Score: 2, Insightful

    I have read many posts on this thread saying we can end the problem just by disabling this or that in the browser.

    Ya know what? we could increase fuel efficiency in cars greatly if we just disable the engine!

    Get the point?

    - There are lots of ligitamate and good uses for flash, javascript, java, css, and so on.

    Would the ones that promote disabling features really want to go back to the crappy featureless, tool-less, mostly text internet that we had only 7 or 8 years ago?

    --
    George Bush + Linux = "I will not let information get in the way of the fight against Windows"
  18. Re:FireFox by pipingguy · · Score: 2, Insightful


    it is hard to tell navigation flash from ads.

    Yeah, and it's pretty amazing/annoying how many sites that do use Flash for navigation don't at least have a plain HTML index or site map page.

  19. Its link farms on google that bug me the most... by Bazzargh · · Score: 2, Insightful

    Specifically:
    - experts exchange. I never want to see you guys, I want links to the developer's website + mail archives (this one I block by having my own customized html form for google with the extra options)
    - searching for a 'review' of any electronic product pops up screeds of reseller online catalogues, best price guides etc and never one fucking review. You have to add words which are likely to appear in a review, like 'sucks' and 'shiny' to find the real reviews.
    - searching for bands gives the same shit - catalogue style interfaces purporting to tell me everything I wanted to know about the band, but in reality its one of a bazillion holding pages.

    Can we install ad blockers on Google??!!

  20. Ad Performance... by zokrath · · Score: 5, Insightful
    From the article:

    Click rates, or the number of times people click on an ad, could explain the growth of pop-up ads. Marketers say between 2 percent and 5 percent of the people who receive them will respond with a click. That compares with less than 0.35 percent for the most widely used ad on the Net today, static banners, according to an ad server report from DoubleClick.

    "Pop-unders still yield the best performance,"


    This probably has something to do with the fact that a large percentage of pop ups use deceptive techniques to get someone to click on them unwittingly.

    From 'System Needs to Update, click anywhere in this window to Update your system', to 'Your system is not secure, click anywhere in this window to secure your system', to "Error Xb3t10-2, click anywhere in this window to continue", to ads that simulate windows and have their own 'close' buttons that are just part of the ad graphics, (Even I have accidentally clicked on those a few times,) there are myriad different 'strategies' that advertiseers use to trick people into thinking that the pop up is not an ad, but an essential message from their computer machine that they should obey.

    Meanwhile, people have learned that 'click to win' banner ads generally aren't worth their time, and so they have stopped clicking on them as often as they used to.

    With the current batch of viruses growing larger and more dangerous, there will be more people that know they should be worried abotu viruses, ,but don't know what they should do about it. ANy official sounding windows that pop up will likely garner a click, even if they suspect it is an ad, 'just in case'. It doesn't cost them anything, that they can see.

    As to floaters and various flash ads, browser makers and macromedia need to take some responsibility and provide options to prevent that kind of crap. Going to a website and then having a floating ad with motion and sound that I cannot close, or an ad that floats over what I am trying to read, is quite irritating, and I will never purchase.

    For some companies that I normally buy from, I have sent letters explaining that their intrusive ads have caused me to lower my expenditures on their products. Generally I get back a canned response that places the blame on the advertising firm that made the ad. Apparently advertising firms are privateers now, that companies give payment and blessing to, and then take no respoinsibility for.
  21. HTTP != "The Internet" by Halo- · · Score: 2, Insightful

    I know it's a nitpick, but "The Internet" is a lot bigger than just what you see in your browser. I agree that there are legitimate uses for javascript, css, and even flash. But all languages evolve. Just because a language goes from version 1 to version 2 doesn't mean it can only add bells and whistles, sometimes it's good to take away "features" which have proven themselves to be liabilities.

  22. Only Once by RetroGeek · · Score: 3, Insightful

    What the advertisers assume is that the site that I am visiting has such an appeal to me, that I will put up with the pop-ups etc to be able to view it.

    Bzzzt. Wrong!

    If a site goes to that much trouble to circumvent my blockers, well, I just don't visit it anymore.

    Problem solved! Well for me anyway :-))

    Oh yes, I alwyas use the feedbak/comments page to TELL the site operators that they have lost my eyeballs.

    If enough people would just stop visiting these sites.....

    There are alternatives on the Internet.

    --

    - - - - - - - - - - -
    I am a programmer. I am paid to produce syntax not grammar. Deal with it.
  23. Re:Why do we need pop-ups? by EvanED · · Score: 2, Insightful

    There are plenty of reasons. For instance, look at Dell's site where you customize a computer (don't know if that link will work, but it's there...). All the "Help Me Now" links down the right are popup links. Many, many other places do this, especially on form pages. The reason is that if you're halfway through filling out a form then need additional information, you can't exactly navigate away from the page because sometimes coming back to the original page reverts the fields to their original values. (I'm not quite sure exactly when this happens and in what browers, but it *does* happen, even in Mozilla, at least v. 1.4.) Also, some other sites seem to like to pop up new windows, movie sites in particular. Not quite sure why that is. Maybe so they can be sure that it is the proper size and not too small or too large. Then popping up trailers and stuff in a separate window is somewhat common practice.

  24. smart products. by xmorg · · Score: 2, Insightful

    What we have to remember is that it is the browser, not the site that has control over what the user sees. The web browser is what interprets the Javascript, and should always have the upperhand.

    Eventually, advertising will get smarter and there will be "user" initiated popups via mouserover, or get focus, but I am confident that popup blocking especially in mozilla will improve to protect us from web marketers. I think the only popups should be on user click.

    I have yet to see a popup on my mozilla/fire/bird/fox for either windows or bsd.

  25. I just want to make them pay by ravepunk · · Score: 2, Insightful

    I've always thought that the best way to deal with websites that have advertisements (ANY ads) is to *click* on the ad links ... Ok - before I get flamed, let me explain. The companies that are paying for ad space usually also pay a "per click" fee. Every time someone clicks on the ad, the advertiser pays the host site. Some bright fool should write a web accelerator-type program that follows every link on the currently browsed site to at least one click deep. This should be done silently and in the background. What it means is that clickthrough revenues for sites with ads would go through the roof, but no one would actually be reading and/or responding to the ads. The companies that are advertising would pay off like a slot machine and eventually go out of business because they would suddenly beleive that their internet advertising department is full of geniuses. The central problem is that the advertisers are using the wrong metric to see if their ad was successful. I'd buy the product for a $1. Ravepunk