The Art of the Tech Demo

Alan writes "A lot of people underestimate the significance of a good technology demo. A good tech demo can be more important for a GPU product launch than even benchmarks. However, this means more than just pretty graphics or complex shaders. In my final article to the industry, I explain what the art of the tech demo is all about. "

Comments

A demo by any other name ...

[torpor]

... In my industry, demo's (or, more appropriately, demo songs) have been a staple part of the released product for years.

Okay, demo songs for synthesizers are not often the 'best' example of what the synth can do. But this is also a good thing, sometimes ... because musicians will often hear a 'demo song' and think to themselves "sounds great, but I could do better", and the moment someone is thinking that about a song on your product (in my business), you're closer to a sale.

IF the demo is interesting enough 'sounding' to get their attention, but turns out to be pretty 'uninspired' as a song, then this leads the musician/customer to think 'okay, great capabilities, poor execution in the track, I'll take it and see what I can do better' ...

Its been known for a long time that a demo need not be 'superlative', just "demonstrative of the technology you're trying to sell", and not much else. When was the last time you heard a "Hit Demo Song" coming from a synth? But, I'll bet you anything that the demo songs on most modern synth gear these days contain factory patches that you'll recognize as sounds in popular songs, and no matter how cheesy the track is, if it somehow shows you what is 'possible' with the hardware, even if its naff, then you're closer to a sale ...