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Sega Goes Cheap to Battle EA in NFL Game Sales?
An anonymous reader writes "According to as yet unconfirmed reports on DealRush.com, Sega is going full force at EA's football market share by slashing their football game's price by 60% and only asking $19.99 this upcoming year, instead of the usual $49.99. EA, the current market leader in football games, outsells Sega's title, year after year, by a wide margin. This year Sega may have adopted a new strategy to hook them with price, and follow through with quality in an effort to increase sales. EA has yet to respond. ESPN NFL ships in August for Playstation 2 and Xbox. [A GameSpot report has a Visual Concepts spokesperson indicating there will be 'big announcements regarding the game soon', but there's no official word.]"
I hope this works. It sucks having to shell out $49.99 for a 'new' version of Madden that essentially contains only roster updates and maybe 1-2 small new features.
This may force EA to charge more competative prices for it's Madden series.
I love how you "have to shell out $49.99 for a 'new' version of Madden" If it sucks so bad, why don't you just keep playing Madden NFL 2004 for the rest of your days?
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Needless to say, developers slashing prices is a good thing. However, I'm worried how casual gamers might take this. The general public seems to have accepted the fact that games big cost $50. Only charging $20 could make Sega's games appear as though they are producing something less than a decent title. I know that I would generally be wary of something that costs 60% less than everything else on the market. This often indicates lower quality in a product.
Now, I sincerely hope this is not the case. I would love to see Sega thrive charging less for their games. But it would be a real shame if they didn't sell because they undercut too much, and consumers didn't realize the other games are overpriced...
--LordPixie
Let's face it, a lot of these games are still being bought by parents and grandparents for kids as gifts, bribes, etc... So slashing the price to the impulse buy level of $19.99 will play well with this crowd. And if the quality is up to previous titles, then for once low price won't mean some crappy knockoff of a hit title.
Way to go Sega! I may pick up a copy or two (my nephew would love this...). I hope that if successful, it will put some downward pressure on the prices of new releases. Still, for the amount of entertainment, compared to movies for example, game prices aren't too bad. But I still remember in my younger days, that a new game meant a lot of work and saving, so $19.99 could bring in a lot of new young gamers too.
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