Sega Goes Cheap to Battle EA in NFL Game Sales?

An anonymous reader writes "According to as yet unconfirmed reports on DealRush.com, Sega is going full force at EA's football market share by slashing their football game's price by 60% and only asking $19.99 this upcoming year, instead of the usual $49.99. EA, the current market leader in football games, outsells Sega's title, year after year, by a wide margin. This year Sega may have adopted a new strategy to hook them with price, and follow through with quality in an effort to increase sales. EA has yet to respond. ESPN NFL ships in August for Playstation 2 and Xbox. [A GameSpot report has a Visual Concepts spokesperson indicating there will be 'big announcements regarding the game soon', but there's no official word.]"